Architect or building designer who do you choose

Thinking of building a new home or complex? Will you use an architect or a building designer? Both are involved in the design of buildings – their appearance, layout, structure, and so on. But what’s the difference? The simplest difference is a legal one. To be called an “architect” in NSW, you have to be registered with the Board of Architects of NSW. The title “building designer” can be used by anyone designing buildings. But that’s hardly even scratching the surface. Brian Basford is a building designer and treasurer of the Building Designers Association of NSW. He suggests that building designers are generally less expensive, and mostly involved in less flamboyant buildings. “It’s horses for courses.

Most architects probably wouldn’t want to design a single bedroom extension for a pensioner, whereas I’ve done a lot of that.” Brian also stressed that there are quite often overlaps between what architects do and what building designers do. There’s no simple rule. “But no matter what the job, good building designers and good architects both produce quality work”, he says. Architect Gary Kurzer agrees that architects are more likely to be involved with more distinctive, “up-market” buildings. But not because of cost. “Architects work to your budget just like building designers. The real reason is that architects are a little more likely to stretch the boundaries and challenge convention.” According to Gary, you should generally choose an architect if you want more than just a literal translation of your brief. “My clients normally have a rough idea of what they want. I take that idea and transform it into something they love, but could never have imagined themselves.” The most important thing is knowing what you want from the service, and choosing someone that suits your job. And whether you choose an architect or building designer, remember, qualifications are no guarantee of quality. Always ask to see previous examples of their work. Ask for references from previous customers. Ask to see their qualifications. Ask how long they’ve been working. Do they have professional indemnity insurance? Are they a member of an accredited body?… In the end, it’s like anything else… there’s no substitute for common sense. Thanks to Gary Kurzer, Architect, 0411044448, and Brian Basford, Building Designer. FAQs Q: Are architects and building designers the same thing? A: No. Architects must be registered with the Board of Architects of NSW. Q: Will I get a better design from an architect? A: Not necessarily. The only guarantee is a minimum level of qualifications. Architects must have a Bachelor of Architecture degree (5 years) as well as the demonstrated ability to deal with clients and satisfy their requirements. Generally this means at least a couple of years experience in an architect’s office. Q: Are building designers more in touch with builders and other trades? A: Not necessarily. Architects are trained to deal with and manage all aspects of the building project. It all comes down to the individual’s experience and abilities. Q: Are Building designers “would-be” architects? A: No. Building design is a recognised profession with its own national body (the BDAA) offering 3 levels of accreditation based on experience and quality – but registration isn’t compulsory. Many building designers have the qualifications to register with the Board of Architects but they choose not to because they don’t think the name “architect” is worth the ongoing cost of registration. Q: Are architects more expensive? A: Not necessarily. An architect will work to your budget like a building designer. They can do anything from a simple design to very complex interior and exterior detailing to superintendence of the building process. Your building costs and ongoing running costs may also be less. For example, find out if your architect is incorporating cost-saving measures into the building process. They may also design to take advantage of natural lighting, ventilation, heating, cooling, etc. which will save you less in electricity. Q: How do I tell if they’re really an architect? A: Call the Board of Architects of NSW – (02) 93564900 or visit http:// boarch. nsw. gov. au/f_consumer. html. Q: How do I look for an accredited building designer? A: Call the Building Designers Association of NSW – Sydney (02) 49264855 or visit http:// bdansw. com. au or http:// bdaa. com. au/index. htm. Q: Where else can I go for further information? A: http:// architecture. com. au - Royal Australian Institute of Architects http:// bdansw. com. au - Building Designers Association of NSW

Is a landscape architect really necessary

Many people feel that when they are ready to design a landscape, that a landscape architect is necessary. They do not feel that their natural tastes or inclinations are “correct,” and they feel that they may irrevocably ruin their yard if they try something on their own. While it is true that some people may cause irreversible damage to their homes when they try their hand at design without a landscape architect, what they do not realize is that their problems have very little to do with design. A landscape architect will not actually install your features or plant your flowers, trees, and shrubs. That is up to you. You either have to do it yourself or hire someone to follow the plan drawn out by the architect. So, the question becomes whether or not you really need the help of a landscape architect to design your home environs.

Landscape architects can be very useful when it comes to using space. A square deck may save you money, but it may look out of place, and it may not be as usable as you would like. This is where a landscape architect can help. She or he can look at your available space, and suggest possible uses for it. These architects are experienced in combining utility with attractiveness, and it may be worth your while to spend $50-$200 for a consultation or two. It really depends on your budget, and whether you can afford such expensive advice.

The architect may also be able to give you ideas for walkways, fences, and patios. However, it is important to note that most landscape architects are not gardeners, and many of them are not experts in plant care. When working in a certain area, many landscape architects make use of commonly used plants that are widely known to grow well in a particular region. This means that you may end up with a design that, rather than being personal, looks very similar to other designs. Also, your architect is not going to be able to instruct you on what you need to do to amend your soil if the plants recommended will not flourish with the make up of your soil.

Plus, many architects specify mature plants in their designs. This is because they are visualizing the attractive completed project. Mature plants cost much more than smaller plants, and such specifications may price you out of your landscape project. The fact of the matter is that most people can determine their own preferences for landscapes by drawing out their own plans. With the help of local urban planning Web sites or a local university’s plant specialist, it is possible to discover which plants thrive in your climate. Additionally, you can browse online to find plans for a variety of projects and flower gardens. If something looks comfortable and attractive to you, then there is no reason why cannot incorporate it into your landscape design. The key is trusting in your own taste.

Something that can be a lot less expensive than hiring a landscape architect to consult with and then to design your yard (the whole process can cost upward of $800-$1,000), it is possible to use software. Many stores sell this software, and it is available online. It is fun to use the software to figure out various possibilities for your home, and some of them even come with information like what you need for a specific design, and approximate cost estimates. This software not only provides great amusement, but it can also be helpful as you try to figure out what you would like to do about your landscape.

Landscape architects can be very helpful. They can help you determine feasibility and show you how to best utilize a space for beauty and function. However, these services do not come with a hefty price tag. An argument can be made for saving money in the long run, but unless you have a massive project undertaking, the services of a landscape architect are rarely completely necessary. You can sketch out your own ideas, or you can make use of software.

And, as the average do-it-yourselfer does not often participate in a complete landscape overhaul, he or she is more than qualified to design for his or her own small landscape improvement projects

Formula d racing series events and venues

Formula D Racing Series Events and Venues Formula D Racing, also commonly referred as a Formula Drifting, is a popular sport. That sport has recently started gaining popularity in the United States. In fact, a few years ago, a professional drifting series was created. This group of drivers and the series that they race in is sometimes referred to the Formula Drift Championship. In the Formula Drift Championship, around fifty drivers compete to be known as the best professional drifter in the United States. Like all other professional racing events, these events take place in a series of different locations, namely professional race tracks. When it comes to all racing events, including Formula D Racing, you will find that it is hard to examine all of the different racing venues. This is because they tend to change. As Formula D continues to rise in popularity, there is a good chance that additional tracks will be added, in the years to come. However, you if you interested in learning more about the tracks which have already hosted an event, you are advised to pick a season and research those specific venues. For this article, we will focus on the 2006 Formula Drifting season. Atlanta, Georgia is one of the stops on the Formula Drifting series. Their events take place on Road Atlanta. Road Atlanta is known as one of the best road courses in the United States. In fact, it is also known on a worldly level. In 2004, the staff at Road Atlanta added another horseshoe turn just for the Formula Drifting series. This new paved turn helps to add extra excitement to the events being hosted at Road Atlanta. In addition to Formula D Racing, Road Atlanta is also home to a number of other popular racing events. These events include, but are not limited to the AMA Suzuki Superbike Showdown, the Audi Driving Experience, and the Kevin Schwantz Suzuki School. The Formula Drift series also makes a stop in Sonoma, California. That stop is to the Infineon Raceway. The Infineon Raceway is popular due to its location. It is located near the Golden Gate Bridge in San Francisco; in fact, it is located only thirty miles from there. In addition to the Formula Drift series, the Infineon Raceway is also home to a number of other popular racing events. These events include, but are not limited to, NASCAR, drag racing, and the AMA Superbike tour. Unlike the above mentioned tracks, Formula Drifting also takes place at Solider Field in Chicago, Illinois. If you are familiar with Soldier Field, the football stadium, you may be wondering how drifting can take place there. Despite what you may believe, the event does not actually take place inside the stadium; instead it takes place outside of it, in the parking lot. During the Formula Drift event, the lot is transformed into an amazing drifting course. Although it may not be on a track, the excitement is still the same, if not better. One of the reasons why this event is so popular is because, aside from New Jersey, Formula D Racing usually does not usually come up to the mid or upper north east area. In addition to the above mentioned venues, the Formula Drift series also makes stops in Long Beach and Irwindale, California, Seattle, Washington, and Wall, New Jersey. In Wall, New Jersey, the action takes place at the Air Force Reserve Wall Speedway. In Long Beach California, the action takes place in the Streets of Long Beach. In Irwindale, California, the events take place at the Irwindale Speedway. As you can see, a number of these events are hosted at well-known racetracks and others are hosted in other locations, such as city streets or parking lots. As previously mentioned, the above mentioned venues were on the 2006 Formula Drifting circuit. In the future, additional stops may be added and some of the above mentioned stops may even be eliminated. If you are interested in watching a live Formula D event, you are advised to obtain an up-to-date schedule for the year or years which you would like to attend. Word Count 643

Architectural outsourcing

The outsourcing industry worldwide is booming. There are very few Information Technology sectors which are not into outsourcing. The question arises, that when everybody is jumping on the outsourcing bandwagon for obvious benefits, then why not the construction and real estate industry. One aspect where the real estate industry can immediately benefit is in outsourcing designing of 3d models or renders of their present and future projects. It is widely acknowledged that the 3d representation of a real estate venture creates a stunning impression in the mind of the buyers, if designed appropriately. Today, architects and builders recruit in-house designers who design 3d models for them. But then most of these people are not 3d specialists, not at least specialists in designing 3d models for real estate ventures. To achieve this purpose one needs the help of civil engineers, architects and designers working in tandem. Also, the cost of outsourcing this work is much less than compared to getting it executed in-house.

Also, to allocate resources to 3d modeling is a problamatic affair for such consultants and companies as their core business is construction and not 3d design. To tap this opportunity many companies have emerged worldwide who specialize specifically in 3d modeling. For an architect or builder to outsource such work to these specialist companies, is a proposition of significant benefits. Not only it saves them costs but also takes the headache off their shoulders. Also, the architectural expertise and the design expertise of 3d modeling companies can be combined to create life-like models which would be utilized on the project website, brochures and other sale materials. After all, a real estate venture is not a virtual commodity and folks would like to have a glimpse of the future before they invest. Many architects have already realized this and a significant amount of work is being outsourced. Its time others realize it too and make a head start.

Architectural outsourcing

The outsourcing industry worldwide is booming. There are very few Information Technology sectors which are not into outsourcing. The question arises, that when everybody is jumping on the outsourcing bandwagon for obvious benefits, then why not the construction and real estate industry. One aspect where the real estate industry can immediately benefit is in outsourcing designing of 3d models or renders of their present and future projects. It is widely acknowledged that the 3d representation of a real estate venture creates a stunning impression in the mind of the buyers, if designed appropriately. Today, architects and builders recruit in-house designers who design 3d models for them. But then most of these people are not 3d specialists, not at least specialists in designing 3d models for real estate ventures. To achieve this purpose one needs the help of civil engineers, architects and designers working in tandem.

Also, the cost of outsourcing this work is much less than compared to getting it executed in-house. Also, to allocate resources to 3d modeling is a problamatic affair for such consultants and companies as their core business is construction and not 3d design. To tap this opportunity many companies have emerged worldwide who specialize specifically in 3d modeling. For an architect or builder to outsource such work to these specialist companies, is a proposition of significant benefits. Not only it saves them costs but also takes the headache off their shoulders. Also, the architectural expertise and the design expertise of 3d modeling companies can be combined to create life-like models which would be utilized on the project website, brochures and other sale materials. After all, a real estate venture is not a virtual commodity and folks would like to have a glimpse of the future before they invest. Many architects have already realized this and a significant amount of work is being outsourced. Its time others realize it too and make a head start.

Finding a career in architecture

Anyone who is talented in design, imagining how a house or building could be constructed or who likes to draw may have the talent to find a successful career in architecture. An architect is responsible for designing and planning the interior workings and foundation of a home or building. Architects are responsible for drawing up plans and blueprints for towering city buildings, small country homes and luxurious mansions. A successful architect must be versatile and imaginative while maintaining respect for the customer’s wishes. There are a number of jobs available in the world of architecture and designing homes may be a career in itself. A qualified individual may produce a blueprint, which consists of both interior and exterior elevations, foundation and floor plans, roof details, electrical layouts, cross sections and other general instructions. In order to find a career in architecture, an individual must become licensed through an accrediting agency.

In addition, an architect must become familiar with building codes, local laws and regulations and must be skilled in their craft. In order to learn this information, architectural hopefuls must pursue a college degree and learn firsthand how the process works. In addition to designing a home or building, architecture also includes making adjustments to already developed plans. This may include altering blueprints for a home or business in order to be customized to the individual’s needs.

Many individuals hire an architect to design their construction, but others decide to enlist a professional later. If problems arise in the construction or they simply need a helping hand, many individuals and companies turn to the world of architecture for a professional evaluation and redesign. Concerns surrounding both energy costs and safety have, in recent years, prompted many areas to require an architect’s seal be placed on a blueprint prior to construction. In addition to the actual design process, many architects review plans and offer consultation services on independent creations.

While many architects find great success within a firm or working directly with homebuilders, many find that they are happy working on a freelance or consultant basis. This means that they work directly with the company or individual, own and operate their own business and handle every decision within the company. The freedom of self employment in the world of architecture can be very fulfilling, both financially and emotionally. Much like a doctor, lawyer or accountant who branches out into their own private practice, an architect may also enjoy that same freedom.

Help choosing door and window hardware

Who would be the best person to help you find suitable fixtures and fittings for doors and windows? Architects are trained to create designs that are structurally sound, functional, and aesthetically pleasing. They also often have a basis knowledge of construction materials, though not the detailed knowledge required when choosing appropriate hardware. Interior designers specialize in the decorating and furnishing of rooms and can offer fresh, innovative ideas and advice, but will be concentrating on the appearance rather than how the fittings work. Maybe a blacksmith or metal worker would be the person to ask.. No, a joiner is the best person to give advise. Joiners understand what is needed, they have made doors and windows and know how big a hinge would be needed to hold the weight of a solid oak door, or which lock would fit properly and safely in rebated french windows. Advise is often needed as good quality hardware can be expensive. You need to get the right thing, before cutting holes in your precious doors and windows. Architectural Ironmongery Ltd is run by trained joiners with over getting on for 90 years of joinery knowledge and experience between the three of them.

They are happy to discuss restoration projects with their customers, giving advise when necessary. The retail and mail order business is based in Ross-on-Wye, Herefordshire, England, but ships world wide and has a huge amount and variety of hardware in stock.

Email marketing

Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet. Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing. Over the years people and corporate houses have started realizing the advantages of e-mail marketing.

E-mail marketing carries a lot of advantages along with it. Some of the benefits are: a) Speed: This is the main factor as to why e-mail marketing is considered better and over the other Medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide. b) Reach: One another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other medias of marketing. E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale. The higher reach of e-mail marketing, attracts more people towards it and thereby assists the whole marketing process. c) Inexpensive: E-mail marketing is comparatively much and more cheap than that of the other medias of marketing. The people do not have to incur any special or extra cost to market their product or point of view. Being inexpensive it suits the people and they thereby resort to e-mail marketing than the other Medias. d) Effective: E-mail marketing is very effective than the other medias of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is pretty effective and thus more approachable. e) Personalized marketing: E-mail marketing avails the people the opportunity to avail and conduct personalized marketing. In this the people can send mails only to people whom they think that they would be interested in it. In this the mails will only be forwarded to people on whom the concern is interested. Thus we see that why and how e-mail marketing has turned out to be an indispensable tool in marketing.

10 ways to protect against mail theft

1. Never put outbound mail into an unsecured mailbox, especially if it contains checks or sensitive personal information. Instead, take it to a U. S. Post Office branch or place it in a U. S.P. S. mail collection box. 2. Always use a locking mailbox for incoming mail. Install a locking mailbox approved as secure by the U. S. Postal Service or use a U. S. Post Office box. Contact your local Postmaster for regulations and specifications regarding locking mailboxes. 3. Remove mail from your mailbox promptly, especially if your mailbox is not secure. If you won't be home when sensitive or valuable mail is delivered, have it held or have a trusted neighbor or friend retrieve it. 4. Don't have blank checks delivered to your home address. Instead, have them held at your bank branch until you can pick them up personally. 5. Don't have mail delivered while you're out of town. Have the post office hold your mail if you'll be away for an extended period. 6. Reduce the number of credit offers sent to you by mail. Contact the three major credit reporting agencies and have your credit report marked "no solicitation." 7. Make sure you're informed when sensitive mail has been sent to you, and follow up quickly if it doesn't arrive as expected. 8. Consider starting or joining a Neighborhood Watch program. If you see a mail theft in progress, be a good witness by calling 911 and providing the best possible description of any persons and vehicles involved. 9. At the workplace, watch out for "Financial Friday" mail theft. Leaving mail in insecure locations over the weekend in order to leave work a little earlier is a dangerous practice that identity thieves know and exploit. 10. If you feel you've been victimized in a mail fraud scheme that involves the U. S. Mail, submit a Mail Fraud Complaint Form to the U. S. Postal Inspection Service. If you have become a victim of identity theft, contact the FTC, the credit bureaus, and your bank, and obtain expert guidance immediately to resolve your problem as quickly as possible. http:// identitytheft911.com/education/article/idtheft_20040128_mail-02.jsp All Rights Reserved

Architecture and architects jobs

Architecture is the science or art of building construction and design, which makes use of long lasting materials to produce buildings or structures that are aesthetically pleasing and well suited for a particular purpose. A quote from English poet Sir Henry Wooten states that “Well building hath three conditions: Commodite, Firmenes and Delight”. Over history, the architecture followed a long sequence of distinguishable styles, these can be identified by words such as Baroque, Gothic, Neo-Classical. Architecture may also be of a homogenous style such as Ancient Greek, Roman or Egyptian. Architectural style, whether it is found in factories, country houses, hotels, airports or religious buildings, reflects the needs and the values of the society that has produced it. The style of structures is not only ruled by tastes and conventions, but by another range of correlative pragmatic considerations. These are mainly the availability of technology and of materials for construction, as well as engineering considerations such as load bearing and stresses that must be taken into account during the design, all of which will make sure that the finished structure will fulfill its intended purpose. Through the ages, the availability of local materials has had distinct influence on the design of buildings and structures throughout the World. The availability of local materials is also closely linked to development of the skills required to work them. Carpentry for example, developed where local surroundings that were densely forested as the wood became an important building material.

Despite becoming a scarce resource, timber still remains widely used in construction projects of the present day. In other parts of the World, early architects chose readily available stone and marble to create buildings and monuments adorned with sculptures that were integral load bearing parts of the building structure. Today the use of stone an marble continues although its use has declined in favor of more readily available materials such as steel, glass and concrete which are also much more economical to produce and assemble. In some regions even timber was scarce, this forced the local inhabitants to fashion buildings from the Earth itself. Mud and clay was, and still is, used by compacting it into bricks. After being left to try in the sun, these bricks are used in local construction and held together with mortar made from the same material. Older civilizations used kilns to further harden the bricks which makes them far stronger and more durable enabling larger structures to be built. So early cultures used naturally occurring substances from their local environment and then developed technologies to exploit the materials to their advantage. Masonry is the term used to describe buildings made with stones or bricks.

The bricks are built in bonded rows which adhere by an alternate layer of mortar compressed by gravity. Early mortars were comprised of sand or mud but the Romans developed cement mortars and concretes which they used to dramatic effect in buildings which are still in existence more that 2000 years after they were first constructed. Despite the Roman’s development of the first concrete, it was not until the 19th century until the a truly waterproof cement was developed. Another development of the 19th century was production of iron and steel on an industrial scale. Mills turned out rolled sections that could replace traditional wooden frames with a much stronger material. Steel rods could also be placed in wet concrete which improved its versatility giving rise to the 20th century’s myriad of reinforced concrete structures. Subsequently, aluminium became widely available and was used in an anodized for to provide a cladding material used to cover the surface of buildings to provide a coating that was durable and virtually maintenance free.

Glass became easier to produce in larger sizes and higher quality, stained glass appeared in many churches and religious buildings, its availability being enhanced enormously by industrial processing. This gave architects the ability to exploit natural light in a way that had never been possible before. The expanse of building and construction being carried out in the modern age today shows the complexity of modern day Architects jobs, having to balance the creation of mass housing, shopping centres, large office buildings, town centres airports, supermarkets, hospitals schools and a whole host of other infrastructure required by today’s modern life. Today Architects are not only concerned with the aesthetics of a new building they also need to focus on the needs of a diverse community of business and urban neighborhoods, developing new structures that fulfill the requirements of the modern world whilst interacting with existing buildings to create a pleasing aesthetic.

In the UK Architects jobs are restricted by Law, practicing Architects must be registered with the Architects registration board. Persons considering architects careers should know that it takes a minimum of seven years to obtain the necessary qualifications and experience. Those wishing to qualify must study at recognised universities. Candidates must completing a three year B. A or B. Sc degree. Afterwards the candidate must complete a least one years experience in a working architect’s practice. Candidates must then complete post graduate courses of two years followed by at least one more year of experince before being allowed to sit the professional practice and management examination.

The significance and benefits of email marketing

There is no dismissing the fact that e-mail, also known as electronic mail, is an indispensable medium of marketing on the internet. Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries. E-mails are very techno-savvy and also very effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing. Over the years individuals and businesses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits include: Speed: This is the main factor as to why e-mail marketing is considered advantageous over other medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet, where anyone can view it worldwide. Reach: Another factor as to why e-mail marketing is considered a good option is because of the fact that it has a better reach to the people worldwide than other medias of marketing. E-mail marketing knows no boundaries and this helps people to continue to conduct their marketing work on a large scale. The higher reach of e-mail marketing attracts more people towards it and thereby assists the whole marketing process. Inexpensive: E-mail marketing is comparatively cheaper than that of some other medias of marketing. Individuals and businesses do not have to incur any special or extra cost to market their product or point of view. Being inexpensive, it suits many and thereby a lot of people resort to e-mail marketing for a large part of their online marketing efforts. Effective: E-mail marketing is very effective and a very popular form of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is effective and thus more approachable. Personalized marketing: E-mail marketing avails the opportunity to conduct personalized marketing. In this, people can send e-mails only to people whom they think would be interested in the topic of the message. Thus we see why and how e-mail marketing has turned out to be an indispensable tool in marketing.

E mail marketing turns small biz into big biz

Small businesses - from florists to realtors-are quickly catching on that e-mail marketing can be an effective way to quickly reach thousands of customers inexpensively. E-mail marketing refers to the communications that businesses have with current customers who have given permission to receive e-mails about special offers and new products or services. By categorizing customers by their buying preferences and creating e-mail offers that address those preferences, a small business can personalize their marketing for the cost of a mouse click. Instant Sales E-mail marketing helps businesses create instant sales from existing customers. It also helps maintain and build long-lasting relationships with repeat customers, which are at the core of most successful businesses. And yet, in a recent poll conducted by research firm Greenfield Online (on behalf of FileMaker, Inc.), 49 percent of small businesses said they were not even considering e-mail marketing. What is the other half of small businesses doing with e-mail marketing? Making money. For example, the Tara Bella Winery used e-mail marketing software based on FileMaker Pro to send an e-mail to its customers about a special wine package. Within 24 hours, they had sold out their inventory and grossed $8,500. They spent less than three hours writing the e-mail and sending it out Almost any business can im-prove its profitability using e-mail marketing. Even nonprofits are using e-mail marketing for fund-raising. New database software and the Internet have made it quite inexpensive and, now, easy to do. All you need is a Windows or Macintosh computer, an Internet connection, an e-mail account and easy-to-use database software such as FileMaker Pro. In some instances, the rewards of your first successful e-mail campaign can even pay for these affordable technology tools. Free 46-Page Guide But to make the most of your e-mail marketing, you'll want to do it efficiently and effectively, using the right tools the right way. A free 46-page guide is now available that helps first-timers and experienced e-mail marketers develop and execute an effective e-mail campaign with customers. Titled How to Start Email Marketing in 10 Easy Steps, the how-to guide can be downloaded from filemaker. com/emk. The guide takes you through each of the key steps, from building your customer e-mail list and selecting the right customers for a specific e-mail to writing the e-mail and sending it out. A Toast-One company sent an e-mail to customers about a special wine package and sold out.

Your dolphin e mail caught in spam tuna net

Let me ask a couple of questions: If (potential) customers sends an e-mail to your company, do they want to receive an answer? If you, in return, e-mail your customer, do you expect that your e-mail is delivered to the customer? Well, in my case, I answered "YES" on both questions. After all, the customer asks for an answer, so it's normal to expect that when you send an e-mail in return, that the customer receives it. Unfortunately, this is no longer the case. It is highly important that you get this point, so let me rephrase that: If you send an e-mail to a customer that the customer wants and expects, it may be that (s)he never receives it! I've investigated this issue, and the cause of this is the filtering of e-mail by the ISP of the customer, to prevent unwanted SPAM (unsollicited e-mail) to make its way into their mailbox. But not only genuine SPAM is filtered out. Even e-mail that the customer wants (and often expects) to receive, may be caught up in this filter. It's happening so often, there's even a term for it: "false positives". Sometimes this stays unnoticed, because the customer doesn't get a mail telling her that it was filtered out. Or you don't get a reply from the ISP/filter that your mail didn't pass. Your "dolphin" e-mail can essentially be caught in SPAM filter "tuna nets". This can impact businesses on many levels: Potential customers do not convert into real customers, because they never "heard from you". Unhappy customers as they "never get an answer on their support requests". Unhappy Customers that don't get the info / product they paid for (download instructions for digital products are often delivered by e-mail) When this happens, the customer usually points the finger to the business... ...YOUR business was not responsive; ...YOUR business didn't resolve the customer's issues; ...YOUR business did not deliver! But, of course, you are not to blame. You responded! You resolved! you delivered! It's the customer's ISP that didn't deliver. An e-mail your customer wanted, and expected. Mistakes do happen. But sometimes, ISP's and mail service businesses have no interest in righting what went wrong. And since they are not blamed, they get away with doing nothing. But in the mean time, your and my business is hurt by this. So, it is time to point customers in the right direction. If more and more customers know where to complain if they do not get the e-mail they wanted, chances are that the ISP and/or mail service are forced into action. There's a lot an ISP or mail service can do. Customers should have the possibility to "whitelist" you. A "whitelist" is a list of e-mail addresses or domains from which the customer allows mail to continue, even when the filter thinks it's "junk". One option that's not an option is to ask customers to switch off the filter. SPAM is just too big a problem for this. Another company that have taken the heat for filtered mail is SiteSell. They're blamed for not delivering as promissed, because their e-mail was filtered out. And they hit a wall of unresponsiveness when they tried to right this. Or was it that their requests were filtered out? ;-) As they understood how this is hurting their business, and many other businesses around the globe, they decided to take action, and point customers in the right direction when wanted e-mail doesn't make it into their mailboxes. So they created the "Deliver my mail!" initiative, which I fully support. I invite you to join them and me. Read more about "Deliver my Mail!" on: http://deliver-my-mail. sitesell. com/sls. html Let's take a stand, and educate customers on what to do if they do not receive e-mail they really wanted to get. Let customers demand:

Your dolphin e mail caught in spam tuna net

Let me ask a couple of questions: If (potential) customers sends an e-mail to your company, do they want to receive an answer? If you, in return, e-mail your customer, do you expect that your e-mail is delivered to the customer? Well, in my case, I answered "YES" on both questions. After all, the customer asks for an answer, so it's normal to expect that when you send an e-mail in return, that the customer receives it. Unfortunately, this is no longer the case. It is highly important that you get this point, so let me rephrase that: If you send an e-mail to a customer that the customer wants and expects, it may be that (s)he never receives it! I've investigated this issue, and the cause of this is the filtering of e-mail by the ISP of the customer, to prevent unwanted SPAM (unsollicited e-mail) to make its way into their mailbox. But not only genuine SPAM is filtered out. Even e-mail that the customer wants (and often expects) to receive, may be caught up in this filter. It's happening so often, there's even a term for it: "false positives". Sometimes this stays unnoticed, because the customer doesn't get a mail telling her that it was filtered out. Or you don't get a reply from the ISP/filter that your mail didn't pass. Your "dolphin" e-mail can essentially be caught in SPAM filter "tuna nets". This can impact businesses on many levels: Potential customers do not convert into real customers, because they never "heard from you". Unhappy customers as they "never get an answer on their support requests". Unhappy Customers that don't get the info / product they paid for (download instructions for digital products are often delivered by e-mail) When this happens, the customer usually points the finger to the business... ...YOUR business was not responsive; ...YOUR business didn't resolve the customer's issues; ...YOUR business did not deliver! But, of course, you are not to blame. You responded! You resolved! you delivered! It's the customer's ISP that didn't deliver. An e-mail your customer wanted, and expected. Mistakes do happen. But sometimes, ISP's and mail service businesses have no interest in righting what went wrong. And since they are not blamed, they get away with doing nothing. But in the mean time, your and my business is hurt by this. So, it is time to point customers in the right direction. If more and more customers know where to complain if they do not get the e-mail they wanted, chances are that the ISP and/or mail service are forced into action. There's a lot an ISP or mail service can do. Customers should have the possibility to "whitelist" you. A "whitelist" is a list of e-mail addresses or domains from which the customer allows mail to continue, even when the filter thinks it's "junk". One option that's not an option is to ask customers to switch off the filter. SPAM is just too big a problem for this. Another company that have taken the heat for filtered mail is SiteSell. They're blamed for not delivering as promissed, because their e-mail was filtered out. And they hit a wall of unresponsiveness when they tried to right this. Or was it that their requests were filtered out? ;-) As they understood how this is hurting their business, and many other businesses around the globe, they decided to take action, and point customers in the right direction when wanted e-mail doesn't make it into their mailboxes. So they created the "Deliver my mail!" initiative, which I fully support. I invite you to join them and me. Read more about "Deliver my Mail!" on: http://deliver-my-mail. sitesell. com/sls. html Let's take a stand, and educate customers on what to do if they do not receive e-mail they really wanted to get. Let customers demand:

History of the chaise lounge

A great way to dress up a patio and ensure your guests comfort is a chaise lounge. Chaise lounges are a classic piece of furniture. The have been a part of many cultures across the world for many eras. There is more to the history of the chaise lounge than simply architecture. Even the name chaise lounge is derived from another cultures name for the stylish chair.

The chaise lounge is actually a merger of the day bed and the chair. The day bed itself has a long history. Originally created in Egypt, it has provided a design for architects to use centuries later. Many ancient Grecian art works depict gods and elite persons reclined in chaise lounges. Early African chaise lounges were created out of carved wood and were very simplistic. The ancient Mexican culture called the Olmecs also had their own version of the day bed. The name comes from the French Chaise longue which means long-chair. Art movements in France were reflected in the furnishings as well, and the chaise longue was a popular piece in the Rococo period. The rococo style loved asymmetry and contrast in elements that were unbalances. Because of the similarity of the French word longue and the English word lounge, the chaise is most commonly referred to in English as the chaise lounge, though French speakers tend to go with longue. Architects of the early 20th century also adored the chaise style and used it in many settings to reflect the straight lines and long floor plans popular in the time. It was an extremely popular show case in many architectural displays. Originally, chaise lounges were not easy, nor economical to construct. The metal hand was actually bent by hand which made the chaise lounge unavailable to the general public. It also had to be shipped in full assembly which provided transportation problems. Today, modern machinery and intuitive engineering have allowed the chaise lounge to be constructed and distributed much more economically. They provide superior comfort, especially when strategically placed on a patio. There are so many different options, whether it be cushion chaise lounge, aluminum strap chaise lounge, or plastic resin patio chaise lounge, they all offer distinct advantages and design that will add elegance to any patio.