Search engine relationships to marketing 296

Search Engine Relationships To Marketing The landscape of search engines have went through some drastic changes over the years. Not only with technology, but also with various partnerships between the many different search companies as well. You might be running your search engine queries on a particular search engine, although who is actually supplying the results - it could be a different company altogether. Below, is a list of the search engines that feed your precious keywords: Yahoo Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture). Google Google provides the primary search engine results to Google AOL Search and also Netscape. Google also supplies paid listings to Lycos, Ask, Netscape, AOL Search, and HotBot. It also supplies secondary results to HotBot and receives it's directory data from DMOZ. Lycos Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords. Hotbot Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords. Ask Ask provides primary results to Ask, Hotbot, and Lycos. It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords. In relations to marketing, search engines can provide anything you want to know. If someone is looking for something, they normally refer to the search engines. When they type it in, the highest sites on the engines will show - which is normally where the visitor will go. By keeping good position on the search engines, you'll be near the first for visitors who are looking for a certain product. You can make a lot of money with search engines as well, if you know what you are doing. (word count 296)

3 more common e mail problems and what to do about them

As we continue to evolve into the world of e-mail that is part of our everyday life, sometimes little problems arise that bother the user. Previously we talked about returned messages and lost connections, both which can be aggravating, and supplied solutions. But there are a few more problems that can affect an e-mail user causing frustration and we will address these here, and again provide reasonable solutions to over come them. Problem 1 – You Cannot Send a Message Even when there is not a connection problem, you may attempt to send email, but find that it continues to remain in your outbox. Solution Typically this is a software problem, the result of otherwise unapparent damage or corruption to one or more e-mail messages. To address this problem, first copy any unsent messages as text. Then save them on the computer's hard drive or a back-up storage medium. After all messages have been saved, highlight all the messages in your outbox and click on “delete” or “clear”. When clearing your outbox, start over. Just copy unsent messages from the text files, pass them into new e-mail messages and resend. Problem 2 – The E-mail is Missing an Attachment or the Attachment Won't Open An especially handy feature of e-mail is the ability to send and receive attachments. Transmitting documents, photos or other such information can save time and money compared to the U. S. Mail or express delivery services. At the same time, attachments can be real headaches. A common frustration is to receive an e-mail message that refers to an attachment, but then find nothing is there. Solutions Often the best solution is to request that the sender try once again, since it is not unusual for the writer to refer to an attachment, but then forget to attach it. Even if this is not the case, your request might prompt the sender to re-think the attachment's format before transmitting again. If the problem continues, consider asking the sender to paste the contents inside an e-mail message and try again. This may disrupt formatting, but can be an effective way to circumvent attachment problems. If you see a message that the attachment has been deleted, it may be that your anti-virus software has detected a virus, and you're better off without it anyway. But if you find that all attachments are indiscriminately being deleted, check your mail properties. If a box is checked that blocks all attachments, remove the check mark so that you can receive attachments. If you then receive a message from an unknown person, or if the message or attachment seems suspicious, delete the message without opening the attachment. A related problem is to see that an attachment has been transmitted, but find that you are unable to open it. The causes (and thus the solutions) vary. In some cases, the problem is that the software used by the sender does not match that of the recipient. As with a missing attachment, a simple fix is to ask the sender to copy and paste the contents of the attachment within a follow up mail message. Even if formatting is disrupted, you can still get the gist of the information. You can also use your own copying and pasting process to reformat the contents, if that is important. Another strategy is to save the document to your hard drive, and then open the software program that was used initially to create it. Once this program is in use, your computer may be able to recognize what had been the attachment, and open it. If you do not have the appropriate software loaded on your computer, you may be able to download it from the Internet; just follow the on screen prompts to proceed. Problem 3 – You Have too Much Incoming Mail or Cannot Download What You Have If you are receiving large volumes of e-mail, you may be vulnerable to several difficulties. Solutions Many Internet service providers place limits on the amount of storage provided to each user (although some have recently increased storage limits). If a pre-set limit is reached (perhaps because you've gone too long without downloading your e-mail, or have been inundated by SPAM or virus induced flood of messages), additional messages will be bounced back to those who sent them. Of course the direct approach is to download your mail and then weed it out, but a smarter move may be to access your e-mail account via Web mail. That way you can see a listing of all messages and quickly delete any that do not appear to be of interest. The end result is the same, but this step can save a great deal of downloading time if you're using a dial up modem. It also adds an extra measure of virus protection even if you have a broadband connection. Since you're deleting messages from your ISP's server before they ever have a chance to infect your computer, it's like killing mosquitoes before they bite you – instead of afterwards. If you do not have a Web mail account, it's easy to get one. Simply go to a provider such as Yahoo ( yahoo. com) or Lycos ( lycos. com) and register. You can also use a site such as mail2web ( mail2web. com) or webmail4free. com without even registering. Go to the site and enter you e-mail address and password. You will see a listing of all incoming mail, which you can read and then retain for downloading, or delete, as you choose. A similar challenge may be caused by unusually large message. Again, this problem is more common with dial-up modems, where hefty messages may take an annoyingly long time to download. In the worst cases, you may find yourself unable to receive other messages, because the connection with the server where your messages are stored is severed when a time limit has been reached. Use of Web mail can also do the trick here. Just log on to the third-party site, peruse the list of messages in your inbox, and choose the one that is the largest (most Web mail programs automatically list the size of each message). If the message seems of potential interest, open and read it, and then delete it. Or if it is obviously spam or something in which you have no interest, you can delete the message without even bothering to read it. Once you have removed the offending message, your other incoming mail will no longer be blocked. If you do not have Web mail, an option is to contact your Internet Service Provider and ask for help. Once a customer service representative deletes the offending message from the ISP's server, you can then download all remaining messages. Also keep in mind that retaining too much e-mail can be an organizational problem, if not a technical one. Take time to delete e-mail that does not need to be saved for future reference. Allowing too many messages to accumulate wastes storage space and makes it more difficult to find important messages when you need to refer to them. For messages that merit retention, create a series of folders so that they can be readily located, and so that your inbox will not become too full.

Email marketing

Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet. Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing. Over the years people and corporate houses have started realizing the advantages of e-mail marketing.

E-mail marketing carries a lot of advantages along with it. Some of the benefits are: a) Speed: This is the main factor as to why e-mail marketing is considered better and over the other Medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide. b) Reach: One another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other medias of marketing. E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale. The higher reach of e-mail marketing, attracts more people towards it and thereby assists the whole marketing process. c) Inexpensive: E-mail marketing is comparatively much and more cheap than that of the other medias of marketing. The people do not have to incur any special or extra cost to market their product or point of view. Being inexpensive it suits the people and they thereby resort to e-mail marketing than the other Medias. d) Effective: E-mail marketing is very effective than the other medias of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is pretty effective and thus more approachable. e) Personalized marketing: E-mail marketing avails the people the opportunity to avail and conduct personalized marketing. In this the people can send mails only to people whom they think that they would be interested in it. In this the mails will only be forwarded to people on whom the concern is interested. Thus we see that why and how e-mail marketing has turned out to be an indispensable tool in marketing.

10 ways to protect against mail theft

1. Never put outbound mail into an unsecured mailbox, especially if it contains checks or sensitive personal information. Instead, take it to a U. S. Post Office branch or place it in a U. S.P. S. mail collection box. 2. Always use a locking mailbox for incoming mail. Install a locking mailbox approved as secure by the U. S. Postal Service or use a U. S. Post Office box. Contact your local Postmaster for regulations and specifications regarding locking mailboxes. 3. Remove mail from your mailbox promptly, especially if your mailbox is not secure. If you won't be home when sensitive or valuable mail is delivered, have it held or have a trusted neighbor or friend retrieve it. 4. Don't have blank checks delivered to your home address. Instead, have them held at your bank branch until you can pick them up personally. 5. Don't have mail delivered while you're out of town. Have the post office hold your mail if you'll be away for an extended period. 6. Reduce the number of credit offers sent to you by mail. Contact the three major credit reporting agencies and have your credit report marked "no solicitation." 7. Make sure you're informed when sensitive mail has been sent to you, and follow up quickly if it doesn't arrive as expected. 8. Consider starting or joining a Neighborhood Watch program. If you see a mail theft in progress, be a good witness by calling 911 and providing the best possible description of any persons and vehicles involved. 9. At the workplace, watch out for "Financial Friday" mail theft. Leaving mail in insecure locations over the weekend in order to leave work a little earlier is a dangerous practice that identity thieves know and exploit. 10. If you feel you've been victimized in a mail fraud scheme that involves the U. S. Mail, submit a Mail Fraud Complaint Form to the U. S. Postal Inspection Service. If you have become a victim of identity theft, contact the FTC, the credit bureaus, and your bank, and obtain expert guidance immediately to resolve your problem as quickly as possible. http:// identitytheft911.com/education/article/idtheft_20040128_mail-02.jsp All Rights Reserved

The significance and benefits of email marketing

There is no dismissing the fact that e-mail, also known as electronic mail, is an indispensable medium of marketing on the internet. Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries. E-mails are very techno-savvy and also very effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing. Over the years individuals and businesses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits include: Speed: This is the main factor as to why e-mail marketing is considered advantageous over other medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet, where anyone can view it worldwide. Reach: Another factor as to why e-mail marketing is considered a good option is because of the fact that it has a better reach to the people worldwide than other medias of marketing. E-mail marketing knows no boundaries and this helps people to continue to conduct their marketing work on a large scale. The higher reach of e-mail marketing attracts more people towards it and thereby assists the whole marketing process. Inexpensive: E-mail marketing is comparatively cheaper than that of some other medias of marketing. Individuals and businesses do not have to incur any special or extra cost to market their product or point of view. Being inexpensive, it suits many and thereby a lot of people resort to e-mail marketing for a large part of their online marketing efforts. Effective: E-mail marketing is very effective and a very popular form of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is effective and thus more approachable. Personalized marketing: E-mail marketing avails the opportunity to conduct personalized marketing. In this, people can send e-mails only to people whom they think would be interested in the topic of the message. Thus we see why and how e-mail marketing has turned out to be an indispensable tool in marketing.

E mail marketing turns small biz into big biz

Small businesses - from florists to realtors-are quickly catching on that e-mail marketing can be an effective way to quickly reach thousands of customers inexpensively. E-mail marketing refers to the communications that businesses have with current customers who have given permission to receive e-mails about special offers and new products or services. By categorizing customers by their buying preferences and creating e-mail offers that address those preferences, a small business can personalize their marketing for the cost of a mouse click. Instant Sales E-mail marketing helps businesses create instant sales from existing customers. It also helps maintain and build long-lasting relationships with repeat customers, which are at the core of most successful businesses. And yet, in a recent poll conducted by research firm Greenfield Online (on behalf of FileMaker, Inc.), 49 percent of small businesses said they were not even considering e-mail marketing. What is the other half of small businesses doing with e-mail marketing? Making money. For example, the Tara Bella Winery used e-mail marketing software based on FileMaker Pro to send an e-mail to its customers about a special wine package. Within 24 hours, they had sold out their inventory and grossed $8,500. They spent less than three hours writing the e-mail and sending it out Almost any business can im-prove its profitability using e-mail marketing. Even nonprofits are using e-mail marketing for fund-raising. New database software and the Internet have made it quite inexpensive and, now, easy to do. All you need is a Windows or Macintosh computer, an Internet connection, an e-mail account and easy-to-use database software such as FileMaker Pro. In some instances, the rewards of your first successful e-mail campaign can even pay for these affordable technology tools. Free 46-Page Guide But to make the most of your e-mail marketing, you'll want to do it efficiently and effectively, using the right tools the right way. A free 46-page guide is now available that helps first-timers and experienced e-mail marketers develop and execute an effective e-mail campaign with customers. Titled How to Start Email Marketing in 10 Easy Steps, the how-to guide can be downloaded from filemaker. com/emk. The guide takes you through each of the key steps, from building your customer e-mail list and selecting the right customers for a specific e-mail to writing the e-mail and sending it out. A Toast-One company sent an e-mail to customers about a special wine package and sold out.

Your dolphin e mail caught in spam tuna net

Let me ask a couple of questions: If (potential) customers sends an e-mail to your company, do they want to receive an answer? If you, in return, e-mail your customer, do you expect that your e-mail is delivered to the customer? Well, in my case, I answered "YES" on both questions. After all, the customer asks for an answer, so it's normal to expect that when you send an e-mail in return, that the customer receives it. Unfortunately, this is no longer the case. It is highly important that you get this point, so let me rephrase that: If you send an e-mail to a customer that the customer wants and expects, it may be that (s)he never receives it! I've investigated this issue, and the cause of this is the filtering of e-mail by the ISP of the customer, to prevent unwanted SPAM (unsollicited e-mail) to make its way into their mailbox. But not only genuine SPAM is filtered out. Even e-mail that the customer wants (and often expects) to receive, may be caught up in this filter. It's happening so often, there's even a term for it: "false positives". Sometimes this stays unnoticed, because the customer doesn't get a mail telling her that it was filtered out. Or you don't get a reply from the ISP/filter that your mail didn't pass. Your "dolphin" e-mail can essentially be caught in SPAM filter "tuna nets". This can impact businesses on many levels: Potential customers do not convert into real customers, because they never "heard from you". Unhappy customers as they "never get an answer on their support requests". Unhappy Customers that don't get the info / product they paid for (download instructions for digital products are often delivered by e-mail) When this happens, the customer usually points the finger to the business... ...YOUR business was not responsive; ...YOUR business didn't resolve the customer's issues; ...YOUR business did not deliver! But, of course, you are not to blame. You responded! You resolved! you delivered! It's the customer's ISP that didn't deliver. An e-mail your customer wanted, and expected. Mistakes do happen. But sometimes, ISP's and mail service businesses have no interest in righting what went wrong. And since they are not blamed, they get away with doing nothing. But in the mean time, your and my business is hurt by this. So, it is time to point customers in the right direction. If more and more customers know where to complain if they do not get the e-mail they wanted, chances are that the ISP and/or mail service are forced into action. There's a lot an ISP or mail service can do. Customers should have the possibility to "whitelist" you. A "whitelist" is a list of e-mail addresses or domains from which the customer allows mail to continue, even when the filter thinks it's "junk". One option that's not an option is to ask customers to switch off the filter. SPAM is just too big a problem for this. Another company that have taken the heat for filtered mail is SiteSell. They're blamed for not delivering as promissed, because their e-mail was filtered out. And they hit a wall of unresponsiveness when they tried to right this. Or was it that their requests were filtered out? ;-) As they understood how this is hurting their business, and many other businesses around the globe, they decided to take action, and point customers in the right direction when wanted e-mail doesn't make it into their mailboxes. So they created the "Deliver my mail!" initiative, which I fully support. I invite you to join them and me. Read more about "Deliver my Mail!" on: http://deliver-my-mail. sitesell. com/sls. html Let's take a stand, and educate customers on what to do if they do not receive e-mail they really wanted to get. Let customers demand:

Your dolphin e mail caught in spam tuna net

Let me ask a couple of questions: If (potential) customers sends an e-mail to your company, do they want to receive an answer? If you, in return, e-mail your customer, do you expect that your e-mail is delivered to the customer? Well, in my case, I answered "YES" on both questions. After all, the customer asks for an answer, so it's normal to expect that when you send an e-mail in return, that the customer receives it. Unfortunately, this is no longer the case. It is highly important that you get this point, so let me rephrase that: If you send an e-mail to a customer that the customer wants and expects, it may be that (s)he never receives it! I've investigated this issue, and the cause of this is the filtering of e-mail by the ISP of the customer, to prevent unwanted SPAM (unsollicited e-mail) to make its way into their mailbox. But not only genuine SPAM is filtered out. Even e-mail that the customer wants (and often expects) to receive, may be caught up in this filter. It's happening so often, there's even a term for it: "false positives". Sometimes this stays unnoticed, because the customer doesn't get a mail telling her that it was filtered out. Or you don't get a reply from the ISP/filter that your mail didn't pass. Your "dolphin" e-mail can essentially be caught in SPAM filter "tuna nets". This can impact businesses on many levels: Potential customers do not convert into real customers, because they never "heard from you". Unhappy customers as they "never get an answer on their support requests". Unhappy Customers that don't get the info / product they paid for (download instructions for digital products are often delivered by e-mail) When this happens, the customer usually points the finger to the business... ...YOUR business was not responsive; ...YOUR business didn't resolve the customer's issues; ...YOUR business did not deliver! But, of course, you are not to blame. You responded! You resolved! you delivered! It's the customer's ISP that didn't deliver. An e-mail your customer wanted, and expected. Mistakes do happen. But sometimes, ISP's and mail service businesses have no interest in righting what went wrong. And since they are not blamed, they get away with doing nothing. But in the mean time, your and my business is hurt by this. So, it is time to point customers in the right direction. If more and more customers know where to complain if they do not get the e-mail they wanted, chances are that the ISP and/or mail service are forced into action. There's a lot an ISP or mail service can do. Customers should have the possibility to "whitelist" you. A "whitelist" is a list of e-mail addresses or domains from which the customer allows mail to continue, even when the filter thinks it's "junk". One option that's not an option is to ask customers to switch off the filter. SPAM is just too big a problem for this. Another company that have taken the heat for filtered mail is SiteSell. They're blamed for not delivering as promissed, because their e-mail was filtered out. And they hit a wall of unresponsiveness when they tried to right this. Or was it that their requests were filtered out? ;-) As they understood how this is hurting their business, and many other businesses around the globe, they decided to take action, and point customers in the right direction when wanted e-mail doesn't make it into their mailboxes. So they created the "Deliver my mail!" initiative, which I fully support. I invite you to join them and me. Read more about "Deliver my Mail!" on: http://deliver-my-mail. sitesell. com/sls. html Let's take a stand, and educate customers on what to do if they do not receive e-mail they really wanted to get. Let customers demand:

How to email pictures so others can see them

OK, so let's go over something that is a nuisance to most, a pet peeve to me. Did you get that really cool e-mail yesterday? You know, the one with all of the cool pictures embedded in it? Oh, you mean you were like me ... just a bunch of red x's where the picures were supposed to be? Did you ever feel like you had done something wrong when you got an email like that? So did I ... until I scoured through my Outlook Express settings and discovered it wasn't something on my end ... it was something done by the sender of the email! So, the next time you get an e-mail without the "fantastic" pictures you're supposed to enjoy, just send a friendly note to the sender informing them that they need to fix their email options. For Outlook Express, you can simply cut and paste the instructions below :-). Other email clients will be somewhat different, but should have similar options available. To send pictures with an e-mail, do the following: 1. In Outlook Express, click on "Tools" and then "Options" 2. Click on the send tab, and ensure that under "Mail Sending Format", the option for HTML should be checked off. 3. Now click on the HTML Settings button. 4. Ensure that the "Send Pictures with Messages" option is checked off. This will make sure that the people who you forward messages to with pictures will get them. It is up to the sender of the e-mail, not the reciever to determine the e-mail's format and what is included. This will help with those who don't know how to fix computer problems. Until next time ... happy email viewing!

How to email pictures so others can see them

OK, so let's go over something that is a nuisance to most, a pet peeve to me. Did you get that really cool e-mail yesterday? You know, the one with all of the cool pictures embedded in it? Oh, you mean you were like me ... just a bunch of red x's where the picures were supposed to be? Did you ever feel like you had done something wrong when you got an email like that? So did I ... until I scoured through my Outlook Express settings and discovered it wasn't something on my end ... it was something done by the sender of the email! So, the next time you get an e-mail without the "fantastic" pictures you're supposed to enjoy, just send a friendly note to the sender informing them that they need to fix their email options. For Outlook Express, you can simply cut and paste the instructions below :-). Other email clients will be somewhat different, but should have similar options available. To send pictures with an e-mail, do the following: 1. In Outlook Express, click on "Tools" and then "Options" 2. Click on the send tab, and ensure that under "Mail Sending Format", the option for HTML should be checked off. 3. Now click on the HTML Settings button. 4. Ensure that the "Send Pictures with Messages" option is checked off. This will make sure that the people who you forward messages to with pictures will get them. It is up to the sender of the e-mail, not the reciever to determine the e-mail's format and what is included. This will help with those who don't know how to fix computer problems. Until next time ... happy email viewing!

The 4 ws of junk e mail

Junk e-mail or spam has become the scourge of the modern computer world. It eats bandwidth. Spam is like a disease. It doesn’t care about age, religion, wealth. It doesn’t discriminate. Junk e-mail affects us all. There are 4 keys to the junk mail question – Who, What, Where and Why. Who they are The typical profile of a junk mail sender is as follows. Male, 18 – 30 years of age, single, technically competent and with little regard for their status as a public nuisance. There are female junk mailers out there but, unfortunately, this is predominantly a male preserve. What they use to send spam There are many tools available to the spam merchant. The main ones are e-mail extractors, newsgroup harvesters and CD lists. E-mail extractors are programs which wander around the Internet gathering e-mail addresses from websites and often from web based forums (unprotected forums). A “good” e-mail extractor can gather 15,000 e-mail addresses per hour. Newsgroup harvesters are programs which search through newsgroups for valid e-mail addresses. Most newsgroups users are aware of this and take measures to counteract these harvesting programs. Despite these measures a newsgroup harvester application can gather 20,000 – 30,000 e-mail addresses in an hour. CD lists are one of the worst sources. 90 million e-mail addresses available on a single CD for as little as $20. A lot of the addresses on these CDs would be junk (many would no longer exist) but an equally large number of these addresses would be valid. A CD like this is a junk mailers dream. Where they do it from Those involved in sending out bulk e-mail are “entrepreneurs” or at least they think so. The vast majority of those involved in the spam business are self-employed and work from home. Sending spam is almost the ideal home based business. You name your hours and the business itself is almost automatic. Maximum gain from minimum effort. Why they do it in the first place Their motivation is money. Considerable amounts of cash actually. Each spammer who sends out 1,000,000 junk e-mails is certain of approximately 100 sales. Many of the products they sell are worth $50 - $100 dollars to them in commission. Yes. Shocking isn’t it? The average bulk mailer earns in excess of $100,000 per year! Maximum return for minimum effort. Unless of course you get caught and get jail time.

The 4 ws of junk e mail

Junk e-mail or spam has become the scourge of the modern computer world. It eats bandwidth. Spam is like a disease. It doesn’t care about age, religion, wealth. It doesn’t discriminate. Junk e-mail affects us all. There are 4 keys to the junk mail question – Who, What, Where and Why. Who they are The typical profile of a junk mail sender is as follows. Male, 18 – 30 years of age, single, technically competent and with little regard for their status as a public nuisance. There are female junk mailers out there but, unfortunately, this is predominantly a male preserve. What they use to send spam There are many tools available to the spam merchant. The main ones are e-mail extractors, newsgroup harvesters and CD lists. E-mail extractors are programs which wander around the Internet gathering e-mail addresses from websites and often from web based forums (unprotected forums). A “good” e-mail extractor can gather 15,000 e-mail addresses per hour. Newsgroup harvesters are programs which search through newsgroups for valid e-mail addresses. Most newsgroups users are aware of this and take measures to counteract these harvesting programs. Despite these measures a newsgroup harvester application can gather 20,000 – 30,000 e-mail addresses in an hour. CD lists are one of the worst sources. 90 million e-mail addresses available on a single CD for as little as $20. A lot of the addresses on these CDs would be junk (many would no longer exist) but an equally large number of these addresses would be valid. A CD like this is a junk mailers dream. Where they do it from Those involved in sending out bulk e-mail are “entrepreneurs” or at least they think so. The vast majority of those involved in the spam business are self-employed and work from home. Sending spam is almost the ideal home based business. You name your hours and the business itself is almost automatic. Maximum gain from minimum effort. Why they do it in the first place Their motivation is money. Considerable amounts of cash actually. Each spammer who sends out 1,000,000 junk e-mails is certain of approximately 100 sales. Many of the products they sell are worth $50 - $100 dollars to them in commission. Yes. Shocking isn’t it? The average bulk mailer earns in excess of $100,000 per year! Maximum return for minimum effort. Unless of course you get caught and get jail time.

Mail forwarding service great for small business owners working from home

Mail Forwarding Service: Great for Small Business Owners Working from Home Each day there are multiple individuals who think about developing their own small business. A small business can include selling merchandise or offering personal services. With a goal and a great business plan it is possible to develop a small business, but due to financial reasons may business owners make the decision to work from home. Owing and operating a small business from home has its advantages, but there are disadvantages as well. One of the biggest disadvantages to developing a small business from home is how it looks to other people. It is hard to explain why, but there are some people in the world who have a difficult time understanding that it is possible to work from home. A common myth associated with home workers is that they don’t always work when they should be. Of course this myth is untrue, but it could have a negative impact on your business. There are many cases where a customer will not be able to tell whether or not a small business is being operated out of a home. If items are being mailed to and from a small business then the mailing address might give the business location away. Before going any farther it is important to note that not all people have a problem doing business with a company that is home operated, but there are some who do. To prevent your home business address from becoming a problem you could use a mail forwarding service. A mail forwarding service is a service that is typically offered by an individual or company that specializes in promoting a healthy link between businesses and clients. Each mail forwarding service is likely to differ; however, many mail forwarding services are able to give a home based small business owner a new business address. This address will likely to be an address for a large city, which is something that may appeal to many clients. Having an address in a large city may allow you shed the working from home image. Providing a new address is not the only aspect of a mail forwarding service. Since you are using an address that you are not located at you may wonder how your mail will get to you. This is where the forwarding part comes in. The individual or company running the mail forwarding service will forward your mail to your real address where you will be able to receive it with only a day few days delay. The exact amount of delay it will take for you to get your mail will all depend on how far away you are located from the mail forwarding service. As a small business owner you must take the appropriate steps to protect your business and its assets. That is why it is important to considering using a mail forwarding service, especially if you are a small business owner who works from home.

The search engine showdown

If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have. But is your search engine truly the best? Inspired by a great article at the BBC News (BBC News: Search Wars), we decided to compare the major search engines. Here's what we found. We chose the search term "real estate fiji" because it's a competitive industry and geographically specific. We also searched with the same phrase, misspelled to see if the search engine would suggest the correct spelling. Google Initially loading the search page for Google is lightning fast. The look is clean and easy to understand. Search time was 0.15 seconds. The search yielded 1,190,000 results. All results on the first page were relevant. Spellcheck was available. Yahoo! Initially loading the search page for Yahoo! is a little bit slower than Google, but still fast. Search time was 0.18 seconds. The search yielded 711,000 results. It is difficult to tell the sponsored links from the actual web results. All results on the first page were relevant, however one of them directed you to another set of results for your search at DMOZ. org. Spellcheck was available. AskJeeves Initially loading the search page for AskJeeves is fast. Search time was not posted and was much slower than Google & Yahoo!. The search yielded 63,100 results. Sponsored links take up the whole screen. You have to scroll down to see the web results. All first page results were relevant. Spellcheck was available. A9.com Initially loading the search page for A9 is fast. Search time was not posted but was average. The search yielded 209,000 results. All the results on the first page were relevant. There were image results alongside the text results. This could be helpful. Spellcheck was available. MSN Initially loading the search page for MSN is fast. Search time was not posted but was average. The search yielded 112,607 results. All except one of the results were relevant. This result pointed to Philippines real estate. Also, one the results directed you to DMOZ, where a second search for your keywords is performed. Spellcheck was available. Alexa Initially loading the search page for Alexa was fast. Search time was not posted but was somewhat slow. The search yielded 208,000 results. It was difficult to tell the sponsored results from the web results. Some results included screen shots. The look was kind of disorganized. Spellcheck was available. AltaVista Initially loading the search page for AltaVista is fast. Search time was not posted but was a sliver slower than Google. The search yielded 736,000 results. The sponsored results take up almost the entire screen. You have to scroll to get to the good stuff. The results are all relevant, though one redirects you to DMOZ, where a second search for your keywords is performed. Spellcheck was available. Lycos Initially loading the search page for Lycos is fast. Search time was not posted but was rather slow. The search yielded 114,356 results. The sponsored results take up almost the entire screen. Once again, you have to scroll to get to the good stuff. All the results are relevant although 2 of them redirect you to DMOZ. org. Spellcheck was available. Excite Initially loading the search page for Excite is slow. Search time was not posted but was rather slow. The search yielded 114,356 results. All the results on the first page were relevant. The look of the site was clean. Spellcheck was available. HotBot Initially loading the search page for HotBot is fast. Search time was not posted but was fast. The search yielded 114,389 results. The sponsored results take up almost the entire screen. Once again, you have to scroll to get to the good stuff. All the results are relevant although 1 of them redirects you to DMOZ. org. Spellcheck was available. AllTheWeb Initially loading the search page for AllTheWeb is fast. Search time was not posted, but was fast. The search yielded 679,000 results. It is difficult to tell the sponsored results from the web results. An offensive content filter was available. All the results are relevant although 1 of them redirects you to DMOZ. org. Spellcheck was not available. Looksmart Initially loading the search page for Looksmart is fast. Search time was not posted but was rather slow. The search yielded 300 results. There were 3 completely irrelevant results on the first page. The look of the site was clean. Spellcheck was not available. Jayde Initially loading the search page for Jayde is somewhat slow. Search time was not posted but was average. The search yielded 60,424 results. There were quite a few irrelevant results. The look of the site was clean. Spellcheck was not available. So, what's the conclusion? My favorite search engine is the best. All hail Google! ... Alright, alright, some of the others are pretty cool, too.

The search engine showdown

If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have. But is your search engine truly the best? Inspired by a great article at the BBC News (BBC News: Search Wars), we decided to compare the major search engines. Here's what we found. We chose the search term "real estate fiji" because it's a competitive industry and geographically specific. We also searched with the same phrase, misspelled to see if the search engine would suggest the correct spelling. Google Initially loading the search page for Google is lightning fast. The look is clean and easy to understand. Search time was 0.15 seconds. The search yielded 1,190,000 results. All results on the first page were relevant. Spellcheck was available. Yahoo! Initially loading the search page for Yahoo! is a little bit slower than Google, but still fast. Search time was 0.18 seconds. The search yielded 711,000 results. It is difficult to tell the sponsored links from the actual web results. All results on the first page were relevant, however one of them directed you to another set of results for your search at DMOZ. org. Spellcheck was available. AskJeeves Initially loading the search page for AskJeeves is fast. Search time was not posted and was much slower than Google & Yahoo!. The search yielded 63,100 results. Sponsored links take up the whole screen. You have to scroll down to see the web results. All first page results were relevant. Spellcheck was available. A9.com Initially loading the search page for A9 is fast. Search time was not posted but was average. The search yielded 209,000 results. All the results on the first page were relevant. There were image results alongside the text results. This could be helpful. Spellcheck was available. MSN Initially loading the search page for MSN is fast. Search time was not posted but was average. The search yielded 112,607 results. All except one of the results were relevant. This result pointed to Philippines real estate. Also, one the results directed you to DMOZ, where a second search for your keywords is performed. Spellcheck was available. Alexa Initially loading the search page for Alexa was fast. Search time was not posted but was somewhat slow. The search yielded 208,000 results. It was difficult to tell the sponsored results from the web results. Some results included screen shots. The look was kind of disorganized. Spellcheck was available. AltaVista Initially loading the search page for AltaVista is fast. Search time was not posted but was a sliver slower than Google. The search yielded 736,000 results. The sponsored results take up almost the entire screen. You have to scroll to get to the good stuff. The results are all relevant, though one redirects you to DMOZ, where a second search for your keywords is performed. Spellcheck was available. Lycos Initially loading the search page for Lycos is fast. Search time was not posted but was rather slow. The search yielded 114,356 results. The sponsored results take up almost the entire screen. Once again, you have to scroll to get to the good stuff. All the results are relevant although 2 of them redirect you to DMOZ. org. Spellcheck was available. Excite Initially loading the search page for Excite is slow. Search time was not posted but was rather slow. The search yielded 114,356 results. All the results on the first page were relevant. The look of the site was clean. Spellcheck was available. HotBot Initially loading the search page for HotBot is fast. Search time was not posted but was fast. The search yielded 114,389 results. The sponsored results take up almost the entire screen. Once again, you have to scroll to get to the good stuff. All the results are relevant although 1 of them redirects you to DMOZ. org. Spellcheck was available. AllTheWeb Initially loading the search page for AllTheWeb is fast. Search time was not posted, but was fast. The search yielded 679,000 results. It is difficult to tell the sponsored results from the web results. An offensive content filter was available. All the results are relevant although 1 of them redirects you to DMOZ. org. Spellcheck was not available. Looksmart Initially loading the search page for Looksmart is fast. Search time was not posted but was rather slow. The search yielded 300 results. There were 3 completely irrelevant results on the first page. The look of the site was clean. Spellcheck was not available. Jayde Initially loading the search page for Jayde is somewhat slow. Search time was not posted but was average. The search yielded 60,424 results. There were quite a few irrelevant results. The look of the site was clean. Spellcheck was not available. So, what's the conclusion? My favorite search engine is the best. All hail Google! ... Alright, alright, some of the others are pretty cool, too.