Acne quick tips

Quick Acne Tips 1: Electric razors may not shave as close to the skin; however, they help with the prevention of acne and other skin breakouts and flare-ups better. Quick Acne Tips 2: If a non-electric razor is your choice, a single-edged blade is actually better. Why? Because double - and triple-edged blades grab hair follicles and pull them out from below the epidermis. And in the process, your skin "heals itself" by closing over these holes, making it difficult for future hair follicles to grow outward - creating inflammation in the tight areas. Quick Acne Tips 3: Thoroughly clean your face and any other areas where cosmetics are applied daily, especially if used when combined with exercising or other activities that promote sweating, where there is the opportunity for the chemicals to be absorbed or soaked up into your pores. Quick Acne Tips 4: Cosmetics - To avoid pore-clogging and skin irritations that are similar to acne and that can contribute to acne, use products labeled "noncomedogenic" or "oil-free." Shimmering facial colors can contain a flaky mineral called mica that can cause skin irritations and clog pores. Other additives in coloring that can cause similar reactions are coal tar derivatives, carmine and heavy cream in blushes.

Quick Acne Tips 5: More preventative measures include using a lip gloss that promotes a matte finish instead of a high gloss for less pore-clogging; note the more the shine, the more then comedogenic content and the more the pores can clog. Beware that eye creams can contain heavier concentrations of moisturizers than regular creams and lotions, meaning they have greater potential to clog pores in the surrounding facial areas. Quick Acne Tips 6: Additionally use caution with hair styling products that contain oils, alcohol and adhesives that should be kept away from skin and from seeping into pores along with perspiration during workouts; especially watch hair gels and mousses so that they don't cause clogging around your hairline. Use care when choosing fragrance and scented cosmetics, too, and opt for "hypo-allergenic" or "fragrance-free" versions where possible to avoid allergic reactions and skin irritations (a sampling 3-day test behind an ear is recommended).



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Using fatty acids for reducing joint pain

Joint pain as experienced in arthritis occurs in both men and women. Osteoarthritis is the most common arthritis, but there are other types of arthritis: * rheumatoid arthritis * arthritis from lupus * gout * psoriatic arthritis * reiter's disease * infective arthritis As you age, the constant movement of the joints creates wear and tear. Toxic wastes that circulate in the blood, dead cells, uric acid, inorganic acids and liquid can accumulate in the various joints and cause inflammation and pain. Continual inflammation can cause damage to the joints. In some cases, the cartilage that coats the bone ends, wears down and joints then rub bone to bone causing extreme pain. There are several conditions and lifestyles that contribute to arthritis: * Obesity * Diabetes * Heredity * Poor nutrition * Poor digestion * Lack of water * Allergies * Repetitive use of fingers, hands, legs or arms * Body injuries - sports or accidents Arthritis is a difficult disease to treat because there is usually more than one cause. Just working on one cause may not help enough to give pain relief. But it always helps to know the many things the contribute to arthritis so that different nutritional and lifestyles changes can be made. The use of omega-3 is known to provide anti-inflammatory benefits. In my other fatty acid articles, I point out that the breakdown of omega-3 eventually produce prostaglandins. It is the prostaglandins that provide the anti-inflammatory relief. So by using the omega-3, GLA, and EPA/DHA or Fish Oil supplements, you can get some pain and inflammation relief from arthritis. This will prevent some damage from occurring in your joints. It is recommended that you use a good dose of, * Borage oil * Primrose oil * NKO oil * Fish oil * Flax seed oil Using these oils spread across the day provides the benefit of feeling reduce joint stiffness and pain in the morning. One additional benefit of using these oils is the coating protection that GLA has in your stomach lining. The standard treatment for arthritis is the use of NSAIDs and COX-2 inhibitors. These, however, have undesirable side effects such as attacking the stomach lining. Thousands of deaths and visits to the emergency are associated with the use of NSAIDs. You can benefit greatly if you use NSAIDs by adding fatty acid oils to your diet. By using fatty acid oils your can reduce arthritis pain and protect your stomach lining from acid attack.



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History and health benefits of echinacea

Echinacea, the purple coneflower, is the best known and researched herb for stimulating the immune system. Thousands of Europeans and Americans use echinacea preparations against colds and flu, minor infections, and a host of other major and minor ailments. This native American herb has an impressive record of laboratory and clinical research. Thousands of doctors currently use echinacea for treating infectious diseases. History Echinacea has a rich tradition of use by North American Plains Indians who used it medicinally more than any other plant. It was prominent in modern American medicine in the early 20th Century, and was discovered by Europeans, who have used it extensively since the 1930s. Today millions of Europeans use echinacea as their primary therapy for colds, flus, infections, and for general immune-boosting effects. Health Benefits of Echinacea Echinacea increases the "non-specific" activity of the immune system. In other words, unlike a vaccine which is active only against a specific disease, echinacea stimulates the overall activity of the cells responsible for fighting all kinds of infection. Unlike antibiotics, which are directly lethal to bacteria, echinacea makes our own immune cells more efficient in attacking bacteria, viruses and abnormal cells, including cancer cells. Echinacea facilitates wound healing, lessens symptoms of and speeds recovery from viruses. Anti-inflammatory effects make it useful externally against inflammatory skin conditions including psoriasis and eczema. It may also increase resistance to candida, bronchitis, herpes, and other infectious conditions. Benefits • Colds, coughs and flu and other upper respiratory conditions • Enlarged lymph glands, sore throat • Urinary tract infections • Other minor infections • May help combat herpes and candida • Wounds, skin regeneration and skin infections (external use) • Psoriasis, eczema and inflammatory skin conditions (external use)



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Clueless about what you can buy on ebay

Being clueless on what items to buy on E-bay is a phase. In fact, it's the very first step to online shopping. With every new day, online shoppers conquer more E-bay buying techniques, and slowly lift off the novice's launch pad. From then on, online shoppers realize there's more they can buy on E-bay than meets the eye. Generally, E-bay is comprised of almost all the things a buyer would want and need under the sun. In fact, it seems that E-bay's selling almost everything. Because of its diversity in items being sold, E-bay categorized each item for easier search. Though, each listing varies from one country to another. Generally, online shoppers may choose to buy things under the category of antiques. These may include old-fashioned decors; house wares; vintage cars, clothing, and accessories; historic collector's item; and old postcards. Buyers may also deliberate on buying items classified under the automotive category. These may range from cars to accessories to almost insignificant extras like car stickers, car perfumes, and collectibles. Those who are looking for computer gadgets, electronic bolts, or printers may look at the Electronics and Computers category of E-bay. E-bay listings also have the basic necessities like clothes, shoes, and accessories. It also includes different kinds of jewelries like trinkets, charms, necklaces, bracelets, earrings, rings, watches, and ornaments. Those who are looking for stamps and other collectables like postcards, old papers, even different kinds of minerals, rocks, and fossils will find E-bay a very lucrative place to do online shopping. E-bay also caters to people who are into sports. Buyers can find different sorts of sports gadgets, sports get-ups, and tools. Those who are hobbyists may also find practical tools for their respective hobbies like gardening tools, cross-stitching paraphernalia, cooking and baking utensils, or scrapbooks. Best of all, E-bay offers a great line of entertainment appliances and high-tech gadgets like mobile phones, mp3 players, pc tablets, PDAs, memory cards, flash cards, video cameras, digital cameras, audio recorders, sensors, and camcorders. Aside from these common items that reflect fads and fashions in today's contemporary society, e-bay has also that special section that consists of "everything else." These are the things that do not fall under the basic categories. These are ephemera, costumes, children's themed gift sets, party packages, mobile sim card, and mobile load, even a Google account. With these things, buyers can be assured of a wide array of things and gadgets that would serve them best provided that it does not fall under E-bay's prohibited list.



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You can tune your car for maximum performance

Are you satisfied with your performance? Your car's performance, that is? If you are not or if you have wondered how you can crank more power out of your engine, then I have some good news for you: you can do it with an engine tuning programmer. Yes, within minutes you can turn your ordinary passenger car into a road warrior without having to pop the hood or by removing the dashboard. It is a quick, easy, and awesome way to unleash more power from your car's engine. The aftermarket parts industry is constantly coming up with everything you need to enhance your vehicle’s look as well as its improve performance. On the performance side of things custom air filters, cold air intakes, and exhaust systems are much sought after options for car enthusiasts. In addition, performance chips are being installed by owners who desire to turn their ordinary cars into something extraordinary. While performance chips are a great way to increase torque and bang out more horsepower, they are invasive. This means you must either pop the hood or remove the dashboard to locate your current chip, swap it out, and replace it with the new one. Fortunately, technicians have invented tuning modules that work by simply hooking it into your under dash diagnostic connector. Once you are "wired" all you will need to do is answer a series of yes/no questions and the programmer does the rest.

When you are done, you can disconnect the programmer and enjoy your now potent vehicle. Power programmers, including those developed by Hypertech, fit right into the palm of your hand. Each programmer is custom developed for your make/model, so you must specify the vehicle you own or it won't work for you. Popular vehicles that can benefit from tuning programmer include: the Dodge Ram; Jeep Wrangler, Cherokee, and Gran Cherokee; the Ford "F" series pick ups and Mustang; and several GM models including the Corvette, Firebird, Camaro, and many full size pick up trucks. There are several benefits in using a power programmer, including: --Increased horsepower --Increased torque --Increased fuel economy – yes, an efficiently tuned engine gets the best fuel mileage. --Optimized tuning – tune for 87 octane or 91 octane fuel. No you don't have to be mechanic or a computer programmer to work with a power tuner. Everything you need is stored right inside your little hand held device. What's more, if you decide that you want to return your car to its OEM specifications, you can do that in mere moments. Try swapping out a performance chip that quickly! Of course, power tuners aren't for everyone. If you are satisfied with the status quo or aren’t looking to get the edge while driving, then you are likely to pass on the experience. For everyone else, a power tuner is an affordable and non invasive way to turn an ordinary passenger car into a true road rocket.



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Ncaa mens basketball

NCAA Men’s Basketball Rule Change for the Year 2007-2008 There has been an extensive debate on certain changes for the rules of the National Collegiate Athletic Association (NCAA) Basketball men’s division. There are studies on how much adjustments will be made regarding the three-point line. It was discussed and is approved by governing bodies that will be effective by the year 2008-2009. Not only that, there are also requirements and certain traditions that will be changed and is anticipated to be replaced by newer versions and sets of rules. For those who are curious regarding the newly adapted three-point line marks, there would be no change in the width of the lane because the committee considered the wide extent they have to reach and the schools across the country that has to re-mark their line conjunction. This would eventually be considered but would take several years to put into regulation. For the new three-point line being asserted as a true arc, the answer is a definite yes. It would measure for about 20ft, 9inches starting from the center of the basket. Do not fret though, because the idea of allowing an arc measuring a foot was dismissed. The committee acknowledged how expensive it would take for schools all across the country to introduce such a change. No changes made for the free-throw lane but alignment of the players whenever a free-throw is served will be adapted at the 2008 NCAA season. The one who plays defense will now be positioned, instead of below, above the block. Markings on the court within the lane will not be moved. One very important matter that the committee reiterated is the value of sportsmanship. These rules were made for compulsory purposes to impose to the whole crowd including all people involved in the game. Without sportsmanship as their main goal, the game will go berserk. Rules are made to be able to maximize the safety, enjoyment and potential of the athlete and student without getting hurt. This is also emphasized t the personnel, crowd and officials. Enforcement of these rules is a must. Further adjustments regarding student-athlete uniforms were also marked. The committee became concerned on the legality of the uniforms last 2006-2007 season. They commented that uniforms serve as protection for the integrity of the player and not as a billboard wherein all you can see are the advertisements patch onto it. You can hardly see the player’s number. Instead of making it complicated, the committee made adjustments for the benefit of both the manufacturers and institutions. Discussing uniforms, if the team uses a back panel along the shoulder, its maximum extent should not be more than 3 inches that may be horizontal or arched. This will not affect the number’s visibility without compromising the creativity in the design. Patches made in the uniforms must only be a kept within the maximum size of 2 ј sq inches. Placement of single patches whether commemorative, conference or institutional can be worn at the apex of the back in their jersey. Regarding hair control devices, anything that is put on the head, either headbands or control devices must have a single color, solid in particular, that would be not more than 2 inches in width. Hard items are prohibited. These are only some of those are needed some attending. To know more about the different rules and regulations implemented and changed, refer to the NCAA committee actions for 2007-2008.



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Is clinical youth complex unique anti wrinkle formula

This new break through in anti wrinkle formulas offers a unique bio complex of highly potent pharmaceutical grade antioxidants, growth factors and natural hydrators that encourage rapid cellular turnover, while still enabling the production of new dermal support structures, preventing DNA damage and optimizing your cellular metabolism. Your skin's natural support structures are restored from with-in for a continued younger appearance. IS Clinical Youth Complex is one of the first anti wrinkle formulas to offer immediate, intermediate and long term improvements in your ever aging skin. Immediate results include - 97 percent of those who were tested noticed a significant improvements in their skin with wrinkle reduction, texture, and hydration level. Intermediate results - Mild ex foliation without peeling leaves your skin surface feeling smooth and hydrated, plus further wrinkle reduction was noticed. Long term results - Rebuilding of the skins support structures such as elastin and collagen with an improved cellular metabolism and DNA repair for younger and healthier looking skin.

IS Clinical Youth Complex was designed to provide rapid hydration for plumping, wrinkles and fine lines. This break through formulation allows the promotion of controlled ex foliation and stimulates the production of your skins key support structures such as collagen and elastin. You will see instant improvements for wrinkled skin while also getting significant long term results. Initial results from an on going clinical study indicates that 97 percent of the women and men tested did see a significant improvement in their overall skin quality within only one hour.

IS Clinical products were formulated to be used in conjunction with other IS skin care products and while no prescription is necessary to buy the product, IS Clinical does recommend professional help to select products that are best suited for your individual skin care needs. Simple directions: Apply sparingly to clean skin while smoothing over entire face and neck. Key ingredients include: Vaccinium Myrtillus (Bilberry) Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Hyaluronic Acid, Acer Saccharinum (Sugar Maple) Extract, Sodium Hyaluronate, Tripeptide-1, Citrus Medica Limonum (Lemon) Extract, Salix Alba (Willow) Bark Extract, Panthenol (Vitamin B5), Asiaticoside/Asiatic Acid/Madecassic Acid (Centella asiatica Extracts), and Soy Isoflavones.



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Quick guide on dental braces

Medical Statistics say that in nearly 50 per cent of people, teeth are irregular, crooked or not aligned. With advances in the field of dentistry, particularly in the branch of orthodontics which deals with correction of irregularities in the teeth and jaws, the treatment of such teeth is not difficult. Straightening of irregular teeth in the past was limited to the use of removable plates with ugly looking steel wires and the treatment was almost always a compromised one and too lengthy and painful. Modern techniques are simple and painless and the treatment can be carried out in individuals of all age groups starting right form the age of three to four years and as late as 30-40 years, though the earlier the treatment is carried out, the better it is. These days, there are a number of choices available regarding the type of braces to be chosen. These are different techniques and braces available nowadays, including the new tooth colored invisible braces and visible metal braces. Newer types of braces are further divided into: 1. Ceramic braces 2. Invasalign braces 3. Lingual braces 4. Metal braces Ceramic Braces: Ceramic braces are made of tooth colored composite materials. They are strong and generally don’t stain. Adults like to choose ceramic because they ‘blend in and match’ with the natural teeth and are less noticeable to outsiders than metal braces. These are the type of braces Tom Curise had. The advantages are that they are virtually invisible, more comfortable and irritate gums less than the metal braces, but are more expensive and may require some extra sittings. Invasalign Braces: Great for people who do not have severe problems. The braces consist of strong plastic trays that are fabricated especially on individual basis. They are indeed invisible. One can get the teeth straightened without anyone seeing that one is wearing braces. Trays for treatment are computer fabricated by align technologies. They are absolutely invisible to the outsiders. Lingual Braces: These are placed behind the teeth rather than the usual front portion of the teeth and are virtually invisible to others. Only few specially trained professional orthodontists carry out treatment with lingual braces. Metal Braces: Used for traditional orthodontics treatment. These are very strong and can withstand most types of treatment. At first, they may irritate the gums, but after a few weeks, get settled. Though less expensive, these are more noticeable than other types. And now few tips you should follow to get best out of whichever treatment you choose to take up: 1. Avoid fizzy drinks 2. Chew your food 3. Don’t take drugs 4. Quit smoking 5. Stay away from Bleaching 6. Stop Biting nails



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Home buyers due diligence assists private home sellers

When a homeowner decides to sell their home themselves they can count on the fact that more than 20% of all home sale transactions are For Sale By Owner (FSBO) deals. They can also take comfort knowing that more than 80% of the home buying public start their home search on the Internet. What this means is the “level playing field” so many Internet experts talk about is going to work in the FSBO’s favor. Home buyers will be exposed to a fsbo property online as often as an MLS property. Property searches for the most part are local which means a buyer is looking in a specific location for a home and a properly marketed FSBO will garner as much Internet activity online as any realtor’s listed home. Perhaps even more as the FSBO can control the amount of offline advertising that will direct buyers to their home information online. For sale by owner websites such as realestatemate.

com are giving the private seller as much local exposure as possible as well as providing a national database search of homes. “It’s about generating qualified buyers to our listings through a myriad of online marketing techniques targeted at home buyers and not shoppers in general” said Richard Embro-Pantalony, President of Realestatemate. com. “How you design your website and market it to search engines is imperative to seeking out quality home buying traffic.” Large realtor websites will generate hundreds of thousands of page views per week or even per day in some cases but what about the caliber of information available to the home buyer? “Only recently large national MLS websites and major national brokerage sites seem to be concentrating on their technology after years of operating “ghost town” websites. Even now many of these websites are well funded but the home information is still sorely lacking and that’s because realtors want to generate sales leads rather than give as much information to home buyers as possible.” Most buyers want to search for a home without being pressured to purchase and the pressure is there even if the realtor means well. Buyers who spend time online researching their purchase can find what they are looking for at private seller websites and get ALL the information they need from the online listing then speak directly to the owner for further details before a personal visit. You are more likely to find multimedia presentations on a FSBO website since the homeowner is pulling out all stops to market their home to its fullest potential for a reasonable price. In conclusion Embro-Pantalony added “If you offer the online home buyer generous information and make it easy for them to find your listings online, the private seller will be quite satisfied with the number of quality buyers visiting their listing. We’re so confident we can bring our customers traffic we provide them with daily listing statistics. Home buyers researching on the Internet find our listings”. Private home sellers are gaining a distinct advantage when they market their home on the Internet if for no other reason than buyers have become more self reliant with their online property searches. Richard Embro-Pantalony is the President/CEO of realestatemate. com and has over 26 years experience in the real estate industry



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South beach diet effects on sales

Food industry needs to adapt to the South Beach Diet principles in order to remain profitable. Watching the big amount of “low-carb”, diet-friendly versions of foods that appear on the market, one would say that the South Beach Diet has not affected only people who want to get slim and healthy. Companies involved in the food industry have also been feeling the South Beach Diet effects: some of the products in great demand have brought profit while sales for high-carbs, diet unfriendly ones have drastically fallen. The owners of many businesses have taken measures to adapt their range of products to the needs of the market, offering low-carb versions of their products. Some pizza owners have introduced into their menus the low-carb pizza, inventing new dough recipes: Donatos Pizzeria from Columbus, Ohio makes a pizza dough of soy protein and other ingredients and it is said to be very tasty too. Others just offer “pizza in a bucket” - no dough at all, only the topping ingredients (Escondido, California, Pit Stop Pasta). Doughnut producers have been experiencing serious inconvenience – The New York company, Krispy Kreme Doughnuts Inc. has registered a serious decrease in sales that diminished its quarterly profit by more than half and lowered 17 percent of the value of its stock. It plans a change in menu – offering sugar-free, low-fat products.

Bakeries are at a pinch. George Weston Ltd. has halted the production of an Entenmann's baked goods factory in Northlake, Illinois in the process of cutting costs. The company produced bagels, pastry and other goods. The flat-bread maker Damascus Bakeries substituted the flour wih grains such as flax, soy and added oat fiber. Healthy sandwich roll-ups with reduced amount of carbs resulted and a high fiber content.

Citrus producers introduce low-carb drinks. Florida is the second world oranges producer after Brazil and most of the production is transformed into juice. With the South Beach Diet book advising people against the consumption of orange juice because of its high fructose levels, the State Department of Citrus, Florida’s $9 billion industry, has every reason to be concerned. The consumption had a noticeable drop since these diets reached a critical mass. The state Department of Citrus tries to direct its marketing strategy to convince consumers that orange juice can be compatible with dieting and to emphasize its benefits for health. The introduction of low-carb drinks will cause wholesale prices to rise. Even chips producers find a way out of the “diet situation”: Jays Foods LLC has created “Sweet Baby Jays” – chips made from sweet potatoes which are South Beach diet friendly.

Strategically, they also raised the prices, as a healthy item is a costly one! And it seems that this strategy works! Kraft Foods Inc. has already created South Beach Diet friendly products and has come to an agreement with Dr. Agatston to use the South Beach Diet trademark to promote them. In 2003, Kraft had already begun its campaign for encouraging healthier lifestyles, offering the consumers low-calorie, reduced carbs products. Beer producers try hard to regain the lost ground because of the diet's claim that the beer contains carbohydrates, its consumption leading to “beer bellies”. Important beer producers such as Anheuser-Busch Inc. say that this theory is inaccurate and sustain that all beer is “low-carb” being thus suitable for the diet. They have launched ad campaigns urging people to “Have a Beer With Your South Beach Diet”. On the other hand, companies that have as business object poultry, meat and fish trade and those that process dairy products have increased their profit lately: It seems that the US chicken industry has benefited more than the beef or pork industries. In the top of preferences, poultry comes first, followed by beef and pork. The sales of beef also boasted significantly and the variety of the products offered for sale increased accordingly. Fish industry is certainly favored by the South Beach Diet, but apparently seafood is friendly to all diets. Another boost in sales was registered by the producers of “Laughing Cow” cheese, warmly recommended during the diet. The demand has reached as far as to surpass the power of supply. The low-carb diets seem to gain more and more ground and their influence spreads faster and stronger than anything the food industry has ever seen and probably on a long-term basis too. Food-consciousness has acquired new meanings together with the power of leading businesses towards success if adopting the latest nutritional directions, or towards failure if not responding to the market demand.



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How to find the right investment opportunity

Choosing an investment opportunity that's right for you can sometimes seem frustrating, especially if you're only investing part-time or as a means to supplement savings or retirement planning. The key to finding the right opportunity to invest is taking the time to consider what type of investment you want to make, looking at the risk involved with making it, seeing how much it will cost for you to make that investment, and using that information to determine whether or not the investment will work out for the best in your situation. Below you'll find some basic information on each of these considerations to help you to make the decision that's right for your personal needs. Types of Investments There are a vast number of investment opportunities available to potential investors, but not all of them are right for all purposes. The most common types of investments are stocks, bonds, and indexes, with stocks beings shares of individual companies, bonds being government-issued investment funds, and indexes being an average of everything contained within a sector or industry. Other forms of investment, such as futures (purchases based upon potential for future performance), also exist, though it is generally recommended that you know a bit more about them than this article could cover before investing in them due to a higher risk factor. Analyzing Investment Risk There is risk associated with any investment… deciding how much risk is acceptable is vital to making sound investments. In order to determine the risk of a potential investment, you should look at its history… both the recent history of the past several weeks and the history of the investment for the past year. Looking at the recent history will help you to determine whether or not any recent increases are just a part of a fluctuation, whereas the year's history will show you if the increases have been steady over time, if they're part of a yearly cycle, or if this is the first time that increases such as these have occurred. The more stable the investment appears over time, the less risk is associated with it. The reverse is also true. Determining Investment Cost It's important to remember that there will likely be additional costs associated with investment other than just the cost of the investment itself. Brokerage fees, setup fees, or other miscellaneous fees might be included in the overall cost of the investment, so you need to make sure that you include any of these extra costs into your estimations. Contact the investment firm, browse the website, or request additional information from the person who is going to be handling your investment to see what fees (if any) will be included both in the cost of making the investment and in cashing the investment in at a later date. If the fees seem excessive, you may want to consider investigating a different investment option to make the investment itself so as to see if their costs are more in line with what you're wanting to pay. Deciding What's Best for You Once you've gathered your information and have considered your options, weigh the costs and the risks against how much you can afford to put into the investment. When deciding whether or not you can make the investment, make the assumption that you're going to lose money… then determine whether or not you'll be able to afford to lose money with that investment. If you feel confident that you'll be ok even if things don't go your way, go ahead and invest… all the while keeping your next investments in mind. You may freely reprint this article provided the following author's biography (including the live URL link) remains intact:



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What you don t know about pr can hurt you

And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money’s worth. Instead, pursue public relations that does nothing less than alter individual perception and lead to changed behaviors among those key outside audiences of yours. In other words, the best approach does something positive about the behaviors of those key external audiences that MOST affect your operation. That approach persuades your important external folks to your way of thinking, and moves them to take actions that allow your department, division or subsidiary to succeed. Thus it creates the kind of stakeholder behavior change that leads directly to achieving your managerial objectives. Best part is, once you digest the underlying premise of public relations, you’ll understand how the right PR really CAN alter individual perception and lead to those changed behaviors you need.

Here’s how it goes: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. Keep in mind that it requires more than good old special events, brochures and news releases if you really want to end up with your PR money’s worth. Fact is, business, non-profit and association managers who employ this kind of public relations can benefit from results such as new proposals for strategic alliances and joint ventures; rebounds in showroom visits; membership applications on the rise; community service and sponsorship opportunities; enhanced activist group relations, and expanded feedback channels, not to mention new thoughtleader and special event contacts. Over time, you’ll notice customers making repeat purchases; prospects reappearing; stronger developing relationships with the educational, labor, financial and healthcare communities; improved relations with government agencies and legislative bodies, and even capital givers or specifying sources glancing your way. It goes without saying that you want your most important outside audiences to really perceive your operations, products or services in a positive light. So take pains to be sure that your PR staff has bought into the whole effort. Convince yourself that they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit. Spend some time together and review the PR blueprint very carefully with your staff, especially regarding how you will gather and monitor perceptions by questioning members of your most important outside audiences. Questions such as: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the how things went? Have you experienced problems with our people or procedures? Certainly you can count on professional survey people to handle the perception monitoring phases of your program IF the budget is available. But luckily, your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors. We should spend a moment on your public relations goal. You need one that addresses the problems that cropped up during your key audience perception monitoring. Chances are, it will call for straightening out that dangerous misconception, or correcting that gross inaccuracy, or doing something about that damaging rumor. Another truism is that goals need strategies to show you how to get there. And you have just three strategic choices when it comes to handling a perception or opinion challenge: create perception where there may be none, change the perception, or reinforce it. Unfortunately, selecting a bad strategy will taste like maple syrup on your ziti, so be certain the new strategy fits well with your new public relations goal. For example, you don’t want to select “change” when the facts dictate a “reinforce” strategy. Because persuading an audience to your way of thinking is awfully hard work, you now must create the right corrective language including words that are compelling, persuasive, believable AND clear and factual. This is a must if you are to correct a perception by shifting opinion towards your point of view, leading to the desired behaviors. So, meet again with your communications specialists and review your message for impact and persuasiveness. Now you need to select the communications tactics most likely to carry your words to the attention of your target audience. Happily there are dozens available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure that the tactics you pick are known to reach folks just like your audience members. Sad, but the credibility of your message could depend on its delivery method. So, consider introducing it to smaller gatherings rather than using higher-profile communications such as news releases or talk show appearances. Progress reports will suggest themselves in due course. And that probably will mean you and your PR folks should return to the field for a second perception monitoring session with members of your external audience. Using many of the same questions used in the first benchmark session, watch carefully for signs that your communications tactics have worked and that the negative perception is being altered in your direction. If you sense your colleagues or your client becoming impatient, you can always accelerate matters with a broader selection of communications tactics AND increased frequencies. You won’t get hurt when you apply your budget to public relations activity that creates behavior change among your key outside audiences that leads directly to achieving your goals. That will demonstrate conclusively that the right PR really CAN alter individual perception. And better yet, lead to changed behaviors that help you reach those managerial objectives and come out on top. end Robert A. Kelly © 2004.



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Business process outsourcing companies

BPO Companies-the Latest Business Trend The world of business has dramatically changed and continues to rapidly change every single day. What we know today can only last for a few months or years, if we are lucky. What we know yesterday might as well be considered a thing of the past tomorrow. That is how fast the business world is changing. So companies all over the globe have to learn to adapt and do it fast. Before, the business trend is to be a jack-of-all-trades. To be successful, a business has to have everything a client needs in one roof-a one-stop shop. And companies of olden times try to do just that. Hire all the kinds of personnel they need for every department in their company. However, that is a thing of the past now. The economic market today requires specialization. Consumers want to have every product or service tailored to their particular need. Consumers don’t want generic products anymore. They want special treatment and the best of quality service they can get. So, having everything under a company’s roof does not seem useful anymore. Keeping all business processes under one roof now proves not only to be costly but impractical as well. This is because monitoring each and every one of them to ensure the best quality is served and tailored to every client need has become tedious and almost impossible. Keeping experts in-house is also proved to be expensive in the long run. The need for specialization and focus on the company’s real core business has spun the trend of hiring Business Process Outsourcing companies, or what is more popularly known as BPO. Business process outsourcing companies have now sprouted and proliferated in countries where labor cost is not so expensive, such as China, India and the Philippines, and lately, the Middle East. BPO companies in these countries and region provide services to bigger, more often multi-national, companies that want to focus on their core business processes so they just delegate generic tasks, or processes that are of lesser importance, to outside provider or supplier of services. The philosophy of companies these days is to "...do what they do best and outsource the rest." And it is a very sensible philosophy at that. And more and more companies are catching on it. The list of services that are most commonly outsourced include, HR solutions, Accounting and Financial Services, Customer Care Services, Call Centers, IT Help Desk Services, Marketing tools and solutions, and other nitty-gritty details that most companies want to be free of. These are necessary business processes-yes, that is true. However, companies now realize that it is more practical to delegate these tasks and focus on sales or production, or whatever their company is all about. In India and Philippines, more and more BPO companies are establishing business centers in their territories, capitalizing on the affordable workforce cost and the abundant supply of highly-trained trained professionals. The Middle East has also become one of the newest hub for BPO companies for its multi-lingual populace and its strategic location, giving it a favorable time zone. Added attraction for this region is the possibilities for oil investments and business expansion opportunities. In India, you can find the following successful business process outsourcing companies: Accenture; Convergys; HCL BPO; Genpact; GE India; IBM Daksh; TCS BPO; Transworks; Wipro BPO; and WNS Global Services. Meanwhile, the Philippines’ list of BPO companies includes companies from the United Kingdom, the United States and Japan.



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Music videos for iphone how to get them

Iphone's are proving to be tremendously popular, and one of the most popular things to go with it is to download some music videos for it. The Ipod beforehand has proved to be a very popular device, and it's now likely for the Iphone to repeat that success. In order to download the music videos for the Iphone, the first thing you need to do is to make sure the videos you are downloading are in the MP4 format, as this is the only video format the Iphone can currently support. Luckily you'll find that most sites are primarily based around this format anyway. The toughest thing about downloading the music videos for the Iphone is actually finding them. It's pretty tough to find the best download sites unless you know where they are. There are several different kinds of site, some of which may well prove to be a lot more trouble than they are worth. Probably the biggest danger is to use a peer to peer site for your downloads. Whilst these sites have been popular in the past, it's best to avoid them as they are breaking the law, and so will you be if you download anything from there. Another major danger is the software itself-you can seriously damage your computer and Iphone by using these sites, as there is no regulation of what is uploaded by the users. This means hackers and spammers use sites like this as a method of introducing new viruses to the internet, putting you at direct risk. The good news about this is that you can now find a few sites which can offer you all the positive sides of the peer to peer sites, but very few of the negatives.

The way it works is that you pay a one off fee to join the site, and in turn they give you unlimited downloads. Because you pay the sites a fee to join, they use the income to keep their downloads clean and regularly add new downloads to their stocks. You'll also find that these kinds of sites keep a lot more in their database than music videos-you'll also find movies and games as well as TV shows. This gives these kinds of sites a tremendous amount of value for money. If you are looking to download some music videos for your Iphone, this article will hopefully let you know anything you need.



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National anthem

A national anthem in general, is a patriotic musical composition that is recognized formally by a country's government as their country's official national song. This idea of identy came about during the course of the 19th and 20th centuries, with the rise of the national states. It was at this time when most countries adopted a national anthem, which often times coexisted with other commonly sung patriotic songs. For example, Although Canada's official national anthem is "Oh Canada", another widely recognized national song is "The Hockey Song", due to Canada's strong history in the sport of hockey. Typically, anthems will try to acomplish the goal of reflecting the unity of a nation by galvanizing the history, traditions and struggles of its people within the song. In the nineteenth century as anthems first rose to prominence in Europe the style of music common then has continued to be used in almost every national anthem. Even where western orchestral music was a foreign notion, like in nations of Africa and Asia, the national anthem is still usually in European style.

Some countries have challenged the dominance of dated orchestral music, like Australia for example. "Advance Australia Fair" has been the national anthem of Australia since 1984, but there is much support for the folk ballad "Waltzing Matilda" as a national song. Some even considerate a candidate for the national anthem. This is much like the example I mentioned above with Canada and "The Hockey Song" National anthems have in the past and will continue in the future to be an important part of the history of the countries of the world.



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Regional cuisine of the united states california style cooking

The great state of California carries some of the most rich aspects of American culture, from the pioneers to the gold rush to quality cuisine. Bordered by the Pacific Ocean, Oregon, Nevada, Arizona, and Baja, classic California food can take on many forms. The unique cuisine of California is earmarked by a tradition of freshness and home grown quality, calling forth to mind fresh leafy green salads, fruit, and organic just-about-anything. California is one of the major agricultural centers of the United States. The state of California, as one of the nation's leading producers of fresh produce, has an extreme abundance of fresh fruits and vegetables. When it comes to food in California, a lot of the focus is shifted to quality and nutritiousness rather than cost, taste, or anything else. While this does not necessarily mean that California cuisine tastes badly, it is not for everyone. Those who prefer a heavier, fried or battered food would have better luck sampling some other type of cuisine. Fruits and nuts account for at least a quarter of California's farm income, and vegetables in themselves account for another 25 percent.

This includes the famous grapes, oranges, nectarines, peaches, nectarines. and avocados that California is famous for producing, as well as almonds, pistachios, and walnuts. Organic food, which is grown without the aid of pesticides, insecticides, and other potentially harmful additives, is also an extremely popular aspect of California cuisine. Don't get it confused, though; contrary to popular belief, California food is not all about grapes, nuts, yogurt, and organic orange juice.

The taste of California is, of course, highly accented by its major influence from the south--of course, Mexico. Tex-Mex or Baja-style cooking plays an integral role in good old-fashioned California Cuisine. Mexican-style food is part of the way of life in California; with the dense Mexican-American population in California (about 34.3 percent of the total number of California residents), a great California chef can put a south of the border twist on just about anything! El Pollo Loco is a fast-food restaurant very commonly seen in California. El Pollo Loco, which translates into The Crazy Chicken, specializes in marinated, grilled chicken in tacos, burritos, or alone. El Pollo Loco is an excellent representation of southern California's obsession with Baja-style "Mexican" food. There are some restaurants in California, even, that boast to serve the "classic Californian cuisine." The California Pizza Kitchen is a chief example of this type of restaurants.

The California Pizza Kitchen has more than 180 locations all over the United States and the world. On July 5 the company even opened a CPK in Shanghai, China. They specialize in making food authentically "California-style." The Pizza Kitchen specializes in healthier foods; they mainly serve many different kinds of salad and pizza. All of their pizzas are specially prepared in an open flame pizza oven, conforming to the California trend of healthier meal preparation and eating.



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What is asthma

20 million people in the United Stated have asthma, a chronic respiratory disease that makes it impossible for them to take breathing for granted. Our lungs are filled with hollow tube like passages that resemble the branches on a tree. These passages gradually become smaller and smaller ending in tiny pockets where oxygen and carbon dioxide are exchanged. For those with asthma, swelling in the hollow tubes that fill the lungs makes breathing difficult and uncomfortable. This inflammation causes an increased sensitivity to allergens and a host of other asthma triggers like exercise, medications, stress, pollution, humidity and even laughter.

There is no cure for asthma, but medication, and environmental and lifestyle changes can help to alleviate the symptoms and keep asthma from limiting the lives of those afflicted. The symptoms of asthma vary from person to person; early morning or late night coughing, wheezing, chest tightness, fatigue, anxiety and shortness of breath are all common. Allergen induced asthma usually becomes apparent before the age of 35. Non allergic asthma usually has its onset in middle age and can be triggered or worsened by reflux disease, exercise, weather changes and illness. So who gets asthma? It is generally believed that exposure to allergens early in life can trigger asthma, and the rapid rise in the disease among children is cause for concern, but heredity plays a role too and can predispose certain populations to this chronic condition. According to the American Academy of Allergy, Asthma and Immunology children with a genetic predisposition are 40% more likely to develop the disease than those without the hereditary link. There isn’t anything that can be done to remove the heredity factor for asthma, but the disease is highly treatable.

When it comes to asthma, the best first line treatment is always lifestyle and environmental changes. Removing the influences that can trigger asthma related symptoms is the best first course of action. Keeping the environment clean and dust free to avoid exposure to mold, mildew and dust mites, avoiding pets and smoke, staying inside on windy days, always riding in the car with the windows up, avoiding exposure to household chemicals and perfumed body products, and running a dehumidifier on humid days can all help with specific environmental allergen triggers. Prescription medications, or combinations of medications, are valuable tools in treating the symptoms of asthma. Bronchodilators are short acting medicines that help to open the breathing passageways of the lungs by relaxing them, while steroids are longer acting and help to decrease the swelling in the tissues lining the lungs.

These medications come in the form of pills and inhalers and can be used with other medications to develop the right regimen for each individual patient. Asthma is a common chronic respiratory disease with symptoms that can range from mild to serious, and can even become life threatening during a severe asthma attack, but asthma is also highly treatable. With the right combination of lifestyle, environmental and medical treatment, asthmatics can live healthy and active lives.



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Christmas table games

Christmas Table Games If you're getting everyone together for Christmas dinner, you want to provide some fun activities and games in addition to just the meal. Here are some good ideas to keep the crowd in the Christmas mood and keep them busy and diverted until the meal is ready. Guess the dinner - Have all the people who are not working in the kitchen do a smell test and try to figure out what's on the menu for dinner. Sure, turkey or ham or roast beef might be an obvious choice and an easy one if they are traditional in your family, but what's the potato smell? Is it a hashed brown casserole, or baked potatoes? Are they mashed with sour cream or garlic? Are there brussel sprouts for dinner or squash, or both. The winner, or the person who most closely guesses the items on the menu, gets a taste test. Board game fun - Bring out the most kid-like board game you have. This might be one that was just opened that morning or something you already have. Get the men in the house (not the boys, but grown men) to sit down on the floor and play the game. A great picture can be had when the fathers and grandfathers are on the living room rug playing Candyland or Chutes and Ladders. Better yet, bring out a princess game and enjoy watching the men get dressed up like princesses as the game goes on. As a secondary activity, pit the kids and dads against each other in a game of monopoly or cards. The kids can play with their dads on a team or the dads can play against the kids. Either way, it's sure to be fun. Tablecloth - If the children are getting restless waiting for the meal, have them decorate the tablecloth. This isn't the time, then, to put great Aunt Martha's tablecloth on the table, but something inexpensive and yet not disposable. You can keep the tablecloth from year to year and enjoy watching the progression of the children's art through the tablecloth. Be sure to have them use permanent markers and have them date and sign it, if they are old enough. If they're not, date and sign it for them. You'll want that bit of information later. Outdoor fun - Have a fun game of "toss the hat". Fill Santa's hat with some candy or other small items and try to toss the hat around without the items falling out. You can have a relay with Santa's hat where everyone wears Santa's hat, then hands it to the next person, who has to put it on and then take if off and then hand it to the next person. How about a rousing game of football, where the goal line is made of discarded Christmas ribbon? Or a game of soccer where the soccer ball is a rolled up ball of discarded Christmas paper. Worst presents - Who has the best story about the worst present they ever got? Before dessert have everyone share their best of the worst stories. Be sure that you don't tell the story in front of the person who gave you the worst present! What was the most interesting present you ever got? Or the best handmade present? What was the best present that came this Christmas? Dessert isn't handed out until everyone shares a story, good or bad. Where's Santa? - While eating dinner, have a fun activity going on that's sure to delight the children. Using a Santa hat, play a game of "where's Santa"? Surely he's back at the North Pole by now, right? Have someone start with the Santa hat and under the table, that person passes it to someone else. Everyone tries to decide where the hat is. Whoever has the hat (they can keep it in their lap while they eat) winks at someone else when they catch their eye. If someone gets winked at, they say, "Santa's lost!" and this continues, with the passing of the hat and the winking, until someone figures out where Santa is. Word count 680



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Golden years and tears pension in one hand and out with the other

The Golden years a time in all our lives where we look forward to retirement, long gone are the days when pensioners were in their prime. Now the prime candidates for the government's new ruling of raising retirement to the ripe old age of 67. How many of the golden oldies will make it down to the local post office to collect their pensions. What happened to the days when grandparents sat you on their lap and told funny stories of their child hood? Kiddies of the 21st century now listen to tales of woe of how life was a struggle or the pain suffered because the list for a hip replacement was as long as your arm. Sometimes it makes you wonder why our children today are full of so much anger and hate, when the stories told do not fill them with laughter just sadness. Turned are the golden years into olden years more like where old timers are liberated to do as they please.

Do what? Have you ever tried skiing on a Zimmer frame or sky diving with a pacemaker? Slave Labour (excuse the pun) slavery went out with the ark or so we believed but is back with vengeance. For e. g. the government took measures to protect pensioner from the freezing winter by giving a heating allowance only to take it back forcing them to hobble through blizzards to work some more.

Compassion is far from their thoughts when enforcing new laws. These governing bodies certainly know how to take the living out of life of all human beings. The days and dreams of ever attempting a dare devil stunt for all golden oldies (pensioners) will forever remain a memory. To have lived their lives in the fast lane will always be in their thoughts. I hasten to add it is never too late to sit the kiddies on your lap once again and fill them with knowledge on how to get the best out of life under the jurisdiction of others.

There will always be rules/regulations that we as a nation are not happy with, so what can we do about it? In some cases choices are zilch, so on with the thermals to clock on for another eight hour shift. But for those still in their prime give them the opportunity to live your dream for you. Children in the twentieth century are going to struggle like that of the old days without an education. To be able to succeed or cope in this world then knowledge is a necessity. Members of parliament are where they are today because they furthered their education to their own advantage, if that's what it takes for a child to have life put back into living then act now. There are many active pensioners who this article is not personally directed at but for those who are tired, then I say take heed all political members and let the golden oldies enjoy what ever little time they have left on this planet so they can go prune their roses.



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Lawn care tips

You are welcome to use this article on your website or in your newsletter as long as you reprint it as is, including the contact information at the end. Website URLs must be active links. You are welcome to use this article with an affiliate link, http:// freeplants. com/resellers. htm A beautiful lawn does not come without some effort. Depending upon what type of soil you have, the amount of effort will vary. For instance when raising trees and shrubs, sandy or a gravel base soil is great. Landscape plants like well drained soiled. A lawn on the other hand is different. Lawn grasses grow constantly throughout the growing season, and need an ample supply of both nutrients and water. The most basic of lawn care tips includes regular watering and fertilization is required to keep a lawn beautiful. If you’re lucky enough to have a lawn that was originally planted in good rich topsoil, you won’t have to work near as hard as somebody like me, who has a lawn that is planted in sandy gravel. The soil at our house has little nutritional value, nor does it have the ability to retain any amount of moisture. By mid May my lawn starts drying out. It is very difficult for us to keep our lawn looking nice. Lawns are one area where a little clay in the soil is a good thing. Of course standing water is not good, but having soil that has the ability to retain some moisture is helpful. If you happen to be installing a new lawn, here's a news flash from my lawn care tips that will make all the difference in the world: Add lots of organic matter before you install your new lawn if you have sand or gravel type soil. The easiest way to do this is to find some good rich topsoil and spread that over your existing soil. Because most lawn grasses grow so vigorously, they need additional amounts of nutrients added in order to stay looking nice. Just use one of the four step programs offered by the fertilizer companies. Most of these programs also include weed control along with the fertilizer. Here in the north we basically have two concerns with weeds in our lawns. Crabgrass can be a problem, and I do consider it a weed. In order to control crabgrass you must use a pre-emergent herbicide that will prevent the crabgrass seeds from germinating. In order for this herbicide to be effective you must apply it early in the spring while the soil temperature is still below 45° F. Broadleaf weeds such as Dandelions are another problem, although fairly easy to control with a broadleaf weed control. Most broadleaf herbicides are mixed in with the fertilizers, and must be applied when the grass and weeds are damp. The wet foliage will cause the herbicide to stick to the weed, giving the herbicide time to be absorbed by the weed. Once absorbed the herbicide translocates through the weed plant and kills it completely. These types of herbicides are considered “selective” since they seem to know the difference between a grass plant and a weed. That’s why they only kill the broadleaf weeds and not the grass itself. However, many people have different kinds of thick bladed grass in their lawn such as quack grass. Quack grass is on the ugly side, and can really detract from a lawn. The problem is, it is still in the grass family, and “selective” herbicides leave it alone because it is a card carrying member of the grass family. So what’s a person to do? In order to get rid of these thick bladed grasses you must use a “non-selective” herbicide, and “non-selective” herbicides don’t care who they kill. Well, at least that’s true in the plant kingdom. When you use a “non-selective” herbicide you must understand that everything that you spray is going to die, but it really is the only effective way to rid your lawn of undesirable thick bladed grasses. This type of treatment is effective if you have isolated areas that contain wide bladed grasses. You’ll have to spray all the grass in the area, then reseed with good quality grass seed. My herbicide of choice for this type of spraying is RoundUp®. It is believed that RoundUp® does not have any residual effect, which means that it does not linger in the soil. That means that the new grass seed or the young grass plants will not be affected by the herbicide. Being a non-selective herbicide you must be careful when spraying, making sure that the spray does not drift onto other plants or lawn areas that you do not want to kill. To keep the spray from drifting, adjust the nozzle so that the spray pattern is narrow with larger spray droplets. You do not want a fine atomized spray if there is danger of spray drift. It also helps to keep the pressure in the sprayer as low as possible. Pump the sprayer a minimum number of times, to keep the pressure low. You just want enough pressure to deliver the spray, but not atomize it to the point that it can be easily carried by the wind. Buy a sprayer just for herbicides and mark it as such. You never want to spray plants with a sprayer that has been used for herbicides. Once you have sprayed the area you want to kill, wait three days before doing anything else. After a period of three days the grasses that you sprayed may not look any different, but if they have been properly sprayed, they will die. It takes three days for the herbicide to translocate throughout the entire plant, then the plants will die. So even though the weeds and grass plants look fine, you can start digging and chopping and not worry about them growing back. If you start digging and chopping before the three day period you will interrupt the herbicide, and the weeds and grass you were trying to kill may come back. If you happen to be installing a new lawn, make sure you spray all the weeds and thick bladed grasses before you start. Once you have the lawn installed, you sure don’t want to go through all the trouble of killing areas of your lawn and reseeding. If you make sure that all of these undesirables have been killed before you start, you’ll be way ahead of the game. When selecting grass seed, you should always use a blend that is recommended for your area. Here in the north a popular blend contains fine bladed perennial rye grass, fescue, and blue grass. Keep in mind that it takes blue grass seeds 28 days to germinate, while most perennial rye grasses germinate in 5 or 6 days, so you never want to plant a lawn that is 100% Kentucky blue grass. Before the blue grass seeds have a chance to germinate, every kind of weed imaginable will already be actively growing in your lawn. With a blend, the faster germinating grasses come up quickly, and act as a nurse crop for the slower germinating seeds. Having a blend also gives you some protection in case some new pest comes along that attacks certain types of grasses. People often ask if they have to have their lawn hydro-seeded in order for it to be nice. The answer is no. Hydro-seed is not some kind of magic formula. It is nothing more than a fancy way to apply grass seed. A hydro-seeder is just a machine that mixes water, grass seed, fertilizer and mulch into a slurry that is sprayed onto your lawn. The ingredients are exactly the same that you would use if you seed by hand, with the exception of the mulch. And contrary to popular belief, hydro-mulch is no better than good old fashioned straw. In my opinion straw is a much, much better mulch. The primary advantage to hydro-seed is that the grass seed is thoroughly soaked before it is applied, which assures germination. That’s a huge advantage if you're seeding along a freeway where it is not practical to wet the seed after it has been applied. At your house, it really doesn’t mean much. Hand seeding works just fine. With either method, you still have to water just as much once the seeding is done. Many people are led to believe that hydro-seed doesn’t have to be watered as much as hand seed. This is a huge misconception. If you fail to water hydro-seed once it is applied, it will still germinate and little tiny grass plants will appear. But just a few hours without water on a hot day, and those little tiny grass plants will wither and die. This is a big problem because once the seed has germinated, it is spent. All the water in the world will not make that spent seed produce another grass plant. Hydro-seed has its benefits, but for the residential lawn it’s not all that important. Why do I claim that straw is a better mulch than hydro-mulch? Think about how the hydro-mulch is applied. It is mixed with the seed, fertilizer and water as a slurry, and sprayed on the lawn. The mulch has not been applied over top of the seed which is how mulch is supposed to be applied, it is all mixed together. Some of the seeds are under the mulch, and some of the seeds are on top of the mulch. Mulch can’t do much good when the seeds are resting up on top of it. They might as well be sun bathing! Now think about the process of hand seeding. The seed is spread on the soil, then you should take a push broom and drag it backwards over top of the seeded area. This applies a very thin layer of soil over most of the seeds. Then you spread the straw over top of the soil. The pieces of straw are scattered in all directions, with many of them criss-crossing each other. Remember the movie, “Honey I Shrunk the Kids”? The part where they are walking through the lawn and the blades of grass are huge compared to them? This is what it’s like to be a grass seed under a mulch of straw. Those little tiny grass seeds are lost under the straw, and that's exactly what you want to protect them from the intense rays of the sun. As the sun works its way across the sky the grass seeds actually receive filtered sunlight. Enough sun to warm the seeds so they grow, but also enough shade to protect the tender young grass plants. As the grass plants grow, they also raise the mulch with them to a degree, providing additional shade for the seeds that haven’t germinated yet. The shade that straw mulch provides also helps to retain the moisture around the seeds. Grass seeds will never get this kind of protection from hydro-mulch. Another trait of hydro-seed is that as the slurry dries, it becomes a blanket over the lawn. In the event of a heavy rainfall, running water tends to get under this blanket and carry it away, leaving big areas with no seed at all. They make a glue that you can actually add to the hydro-seed mix, but my experience has shown that the glue will hold the hydro-seed in place a little longer, but when it does wash out much larger areas wash because they are glued together. With hand seeding, each seed is independent, and they fall between the nicks and crannies of the soil. In the event of heavy rain, the running water must be severe enough to wash the soil away before the seeds can be moved. I’ve installed hundreds of lawns using both techniques, for the difference in cost I’ll take the hand seeded lawn any day.



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