Creating an effective advertising campaign

Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today. What is fragmentation exactly? It's the increase in the number of available methods for getting your message to your audience. One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.

In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now -- if you just look at the options for your Website you'll find popups, popovers, audio messages, flash video, RSS, even animated "sales people" that can be programmed to appear right on your Website and interact with your customers. And that's just the tip of the iceberg! So is traditional advertising -- which includes billboards, radio, television, newspaper and magazine -- dead? Not by a long shot. According to one top advertising mogul, traditional advertising methods are still around because they still work. The trick is to figure out who your target market is, what they want, and how they look for that information.

Mark Twain said, "Many a small thing has been made large by the right kind of advertising." If you know customers, you can spend your advertising dollars on the mediums they use to look for answers. If your customers are senior citizens who are not online, then focus the majority of your advertising dollars on the newspapers, magazines, television, and radio that they are reading, watching or listening to. If your target market are working parents, you need to know how, when and where they get their information. Is it on the Internet? What radio stations do they listen to? What magazines are they reading? Do they watch television? When? Why? So what are your best options for creating an effective advertising campaign? Here are some simple steps: 1. Know your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services? 2. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising methods are they using? How long have they been running? Are you reaching the same audience? Is your message different? Look at what they're doing right, and figure out creative ways that you can make your advertising just a little bit better, or differentiate yourself from the crowd. 3. Next take a look at what the "big dogs" in your field are doing, and see if you can adapt some of their methods to your target audience and your budget. 4. Know your message. What exactly are you trying to say? What do your customers want to hear? Why should they buy from you, and not someone else? Make every word count. Chances are, your customers are much more tech-savvy than they were five years ago, or even one year ago. The Internet has made unbelievable amounts of information accessible, but it also has contributed to the "information overload" consumers complain of. Another side effect of the Internet is that your customers have probably become used to getting "instant gratification" when they are looking for information, products or services. They want it, and they want it now. Are you giving your customers what they want, when they want it? If you want to have an effective advertising campaign, don't try to be everything to everyone. Think of your advertising as a conversation between you and your one "ideal" customer. Remember, if you're giving your customers what they want, they don't perceive your ads as a nuisance, they see them as a service. Traditional advertising is not dead and you can use it to your advantage if you pay attention to who your customers are, and what they want.



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Be rebellious

In order to get consumers (whether they are retail or service customers or business-to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these tactics works in the long run. If your competition is talking loudly and you decide to yell louder, what do you think they will do? Yep. They’ll start to scream. Nobody wins a shouting match when it comes to advertising. And usually you’ll find you even lose a few customers in the process because they can’t stand the noise. It’s the same with one-upmanship. If you have to compete on more and better coupons or more and better discounts, giveaways or incentives unrelated to your core product, your revenue per sale decreases as well as your number of sales. Customers see these types of games as gimmicky, fake and disingenuous; and they leave. The ones who do stay now view you and your competitors as commodities with no difference except your price. That is a dangerous place for a company to find itself. The answer to clutter is not more clutter; it’s finding who wants to hear you and speaking to them. So how do you compete if you can’t out shout or out discount your competition? You get rebellious and radical with your advertising. Do those words scare you? That’s okay. Remember, you’re being courageous now. You can handle it. Besides, rebellious and radical aren’t dirty words. They will help you draw attention away from your competition without resorting to screaming and insulting your customers. It’s not about being outrageous just to get attention; it’s about being remarkable. An advertising campaign with a strong rebellious strategy is, by its very nature, different from anything your audience will find from your competitors’ marketing efforts. It’s unexpected. It’s surprising. It’s effective. There are two keys to creating a successfully rebellious advertising campaign. The first is the big idea. This idea comes from a strategy that is derived directly from your customers and their relationship with your brand. You arrive at this idea through a discipline called account planning. We’ll get into the details of both the big idea and account planning in later articles. The second key to a successfully rebellious advertising campaign is attention. You can’t gain attention if you don’t learn to identify and then steer clear of the norm. It doesn’t matter how great your product or service is or how large your potential market, if your target audience doesn’t pay attention to your message, your ad budget has been wasted. Think about these two keys while you flip through the newspaper or a magazine. Ponder them while you watch TV. You should notice something almost immediately. Most ads today don’t seem to be based on any big idea. Many are so boring that you flip right past them without noticing them. Others get your attention but the ads don’t have much to do with the product so you quickly forget the brand the ad was supposed to sell you. What an opportunity for your brand! Now, there is a caveat to being rebellious. Your ads should never be different just for difference sake. The difference should be derived from your brand’s uniqueness.• This article introduced the second of twelve steps. Challenge yourself, your staff and your ad agency to revolutionize your advertising program. If you missed the first step, contact the author for a complimentary copy. And, remember, every revolution begins with just one step. Jeff Berney is a freelance idealist, brand evangelist and writer. He can be reached at jeff@jberney. com. © 2006



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Free beauty samples what they are and how to find them

Free Beauty Samples: What They Are and How to Find Them Have you heard of free beauty samples before? If you have, have you been requesting them whenever you come across free sample offers? If you haven’t, you may want to think about doing so, as there are a number of benefits to requesting free beauty samples, a few of which are briefly touched on below. One of the many benefits of requesting free beauty samples is that they are free. Many times, you don’t even have to pay for the cost of shipping. Depending on who the free sample in question is being offered by, the product manufacturer or the retailer in question will ship the free sample to you free of charge. When you look at it that way, what do you have to lose by requesting free beauty samples? Another one of the many benefits to requesting free beauty samples is the products that you can find available. For starters, free beauty samples come in a number of different sizes, but you are often only given a free trail size. As for the actual free beauty sample, you will find that there a number of products for you to choose from. For instance, free beauty samples often include makeup, perfume, skincare creams, lotions, shampoos, conditioners, and so forth. No matter what you are looking for, in terms of a beauty product, you should be able to find some form of that product type available as a free sample. Speaking of what you are looking for, that leads to another one of the many benefits to requesting free beauty samples. Requesting free beauty samples is relatively easy to do. In fact, you have a number of different options. One of the best ways to go about requesting free beauty samples is by using the internet. When using the internet to find free beauty samples, you will want to think about performing a standard internet search. You may want to visit the online websites of beauty product manufacturers, as well as beauty supply stores, as they often have free sample request forms on their websites. You can also use the internet to find free beauty samples by visiting websites that are regularly referred to as freebie sites or free product sample websites. These websites are often in message board formats so that internet users can share free product samples that they come across online with others. What is nice about visiting a free product sample website is that you will not only find links to free beauty samples, but a wide range of other sample types, including books, movies, food, pet products, and baby products. It may also be a good idea for you to visit one of your local beauty supply stores on occasion. While it is more common to find free beauty samples online, many beauty supply stores also offer free beauty samples to their customers or even those who just enter the store. Since not all retailers offer in store free samples, you should not count on receiving them, but if you happen to be in or around a local beauty supply store you may want to look to see if they have any free beauty samples available for taking. Perhaps, the greatest benefit to requesting free beauty samples or taking one when you find them in store is that you never really know what you may end up with. Product manufacturers and retailers often offer free samples on their new products; therefore, it is likely something that you haven’t already tired before. In that case, you may be pleasantly surprised with the free beauty sample that you requested, whether it was perfume, makeup, or a skincare product. In fact, you may be so pleased with your recently acquired free sample that you decide to buy the full size product from then on out. In addition to sending you a free product sample, it is common for a product manufacturer or a retailer to also include moneysaving coupons with your free sample. This is nice because should you like the product in question, you may want to buy the full sized product and your coupon may come in handy if and when you decide to do so. Word Count 700



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How to clean a tie

Did you ever get a blob of white sauce fall on smack in the middle of your black silk tie? Mustard parted ways with your hotdog to land on the most visible part of your favorite maroon tie? Of course white goes well with black and yellow with red, but it’s an unwanted decoration on your tie. All you need to do is follow simple cleaning tricks to ensure that you always have a clean tie to wear, without buying a new tie every time. The tie can be sent for dry cleaning for professional help. Silk ties pose more of a problem as dry cleaning them tends to rob them off the color and sheen. Dry cleaning removes most stains but can sometimes worsen them too, or cause the tie to lose some of it's original color all over or in the stained area. Make sure that you inform the dry cleaner about the origin of the stain so it can be treated with specific stain removers. If the tie is of lesser value than the dry cleaning and you wish to keep the tie, you can try these stain removal tips. These methods work most of the time but not with every stain. To remove a stain, never rub it. Gently dab it with a clean towel, napkin or cloth. Rubbing will spread the stain.

Do not wash the silk tie with water to remove the stain, the original stain will go but you will wind up with a larger water stain. If it is a butter or grease stain, liberally sprinkle talcum powder on the stain and leave overnight. The powder will absorb the grease and you can then brush it with a clean towel or cloth. A heavily stained tie may require you to repeat the above steps more than once. If your silk tie has had an accident with a sauce, ink, juice, coffee, etc., then blot the stain immediately with a clean towel or napkin. Do not scrub as it will spread the stain. Later, purchase a good stain remover which is specific for the reason of the stain. Test the remover on the back part of the tie before using it on the stain. Follow the instructions on the stain remover.

This will remove many stains. For more difficult stains, you will need to first use a mild stain remover to pretreat the stain. Work the remover into the fabric, by delicately rubbing it on the stain for a minute or so. Prepare a cool water bath with a mild detergent and gently move the tie in this solution for about 5 minutes. Completely rinse out the detergent with cool water. Do not wring the tie. Now prepare another solution with white vinegar (1/4 cup) and cool water (3-5 gallons). Give the tie a final rinse in this vinegar solution. Do not wring out the tie. The fabric may even show a puckering. Flatten a clean dry towel and lay the tie without stretching on the towel. Now, loosely roll up the towel. Leave it rolled up for 12-24 hours. Now roll up the tie in another dry towel. Unroll after one day and you will get a clean, shiny, and well-shaped tie. These are not guaranteed stain removal methods, but they are worth a try when it's a choice between cleaning the stain and buying a new tie.



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4 ways you can get over your need for acceptance and get on with your life

Imagine what your life would be like if you could just be yourself, without thinking twice about what other people think of you! Here are four quick tips that will help you learn how to accept yourself. Make these four things a part of your daily routine and you’ll find people will judge you less and accept you more! 1. See Yourself as a Success You’re probably familiar with that little voice inside your head that tells you you’re never good enough. Instead of letting that voice continuously judge what you didn’t do right; focus on an actual moment in your life that makes you feel wonderful. This could be a moment at your wedding, the birth of your first child, or a great victory you achieved. Picture it as if you were living it all over again. Right before you think of this moment, say these words: “You know what this (say the bad feeling you are having right then) reminds me of? It reminds me of the time… Then remember or in essence “live out” your great moment. End the moment with the words: “That’s what this reminds me of.” This is exactly what Olympic athletes have done for years to increase their physical performance. They see it first in their imagination and then they reach their goals. 2. Restore Your Self Confidence The second key to getting over your need for acceptance is self-confidence. Confidence is the result of how you see yourself in your imagination. The way your nervous system makes you feel is the direct result of what’s going on in your imagination. That’s why when someone describes a great meal; you begin to salivate even though there is no actual food in reality. To your nervous system, this “food” is more real than actual food itself. Since that’s the case, just think what would happen if you imagined yourself being successful and confident? When you see confidence in your imagination, your nervous system believes you are confident which changes the vibes you give off. People will treat you better because they can feel your success and want to be around it. THIS is what actually makes you stop worrying about what others think of you. Those days of wishing someone would take an interest in you can now be ancient history. 3. Find a Career that Truly Fits “The Real You” This step may seem like it has no connection to the previous steps, but it goes hand in hand with learning how to accept yourself. An easy way to build your self-confidence is to do what you truly were meant to do in life. What are you passionate about? What have others told you you’re good at? To learn exactly how to do this, there is no better book than What Color Is Your Parachute? By Nelson Bolles. Just go to amazon. com and type the name of the book in the search box to find it. Match your talents to your career and see your confidence begin to increase every day! 4. Get “Back to the Basics” Most people are not sure what happiness really is. Many say that money would make them happy. But it’s not money at all. People don’t want money! They want what money can BUY. They remember that buying new things makes them feel happy, but this is only one form of happiness. True happiness comes when you can make a difference in the life of another person and realize how much it meant to them. Lending someone a helping hand not only brightens their day, but you will be able to reap the effects of, if only for a brief moment, true happiness. Now that you know how to gain confidence by focusing on a positive memory instead of the negative voice inside your head, you’ll be able to give off the vibes that ATTRACT people to YOU. Instead of wishing and hoping for approval, you now know how to accept yourself by giving people what they need; a confident person who not only looks for the good in them, but also shows them how to see it too.



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If you could play one game for the rest of your life what would it be

You’re an online game player. Probably an expert. Actually, you’re probably an expert at a bunch of different games. And you probably enjoy playing lots of different games, especially the new ones. But, if you were to pick just one, just one game that you would have to play for the rest of your life – what would it be? Would it be an old school board game like Monopoly or Risk? Would it be Prime Suspects or Mah Jong Quest?

Perhaps it would be a puzzle such as Big Kahuna Reef, or Fish Tycoon in an underwater adventure? Or maybe you’re a Texas Hold Em fan. Whatever it is, you’re probably very passionate about it. You play it a lot. But that’s how you get to be good, right? It’s also a great way to pass the time and just have some fun. Web Games Many people, especially those who aren’t super sophisticated when it comes to online games, are just looking for a way to pass the time. These are the folks you may see playing the slots for 8 hours at the casinos. They enjoy games, but tend to like the simple ones, without a whole lot of strategy. Online card, arcade, and puzzle games provide lots of entertainment value for many people, everyday. As a bonus, many of these types of games are free to play on the Internet. These games run in a web browser, don’t require much hardware, and work on almost any computer. If you could play only one game for the rest of your life, would it be a web game? Puzzle Games These types of games are very popular. Why? Many of them are free, or have a free version. There are also a lot of these types of games out there. What are some of the better ones? Jewel Quest: You match jewels and quest through beautiful Mayan ruins in dozens of mind-bending puzzles, while discovering hidden treasures and priceless artifacts. Prime Suspects: In what other game could you interview suspects, solve puzzles, and find key clues? Not many. That’s what makes Prime Suspects so cool. If you have a detective-like nature, you’ll be good at this one. Bejeweled 2: Innovative, non-violent, the classic game of gem-swapping. Sound interesting? The goal is to match gems and colors as quickly as you can. Kids and adults love this one. If you could play only one game for the rest of your life, would it be a puzzle game? Card Games Card games are as hot as ever. They require skill, they’re challenging and they’re fun. Games such as Tik’s Texas Hold Em and Super Poker Stars offer players three unique advantages. They offer the thrill of playing cards in a casino, there is no risk because there’s no money involved and best of all, players can test their skills against other card sharks. Online games are often new creations, but these games are new interpretations on the classics. If you could only play one game for the rest of you life, would it be a classic card game? Simulation Games By now, everyone has heard of The Sims. Simulation games have skyrocketed in popularity and for those gamers who love to create their own world, the options are endless. You can build a city, a world or an amusement park with mind boggling roller coasters. You can even go back in time and relive medieval battles. So what is the draw of these types of games? The hook is that as the game progresses, it gets more intricate. Take Cinema Tycoon for example. Start off with a small cinema and as you manage concessions, purchases new hit movies and try to avoid “flops” you build your cinema into a true Mega-Plex. This game is fun for all ages and levels of gamers. If you could only play one game for the rest of you life, would it be a simulation game? Strategy Games If you enjoy games that challenge the mind, perhaps strategy games like Risk II and Chessmaster Challenge are what you are looking for. These games require you to flex those mental mussels. Many of the classic strategy games are available to be played online. You can match wits with your intellectual counterpart in Russia and find out who truly is the Chessmaster! Sound like fun? It is. 3D graphics have brought a new level of realism to strategy games. These games throw you into the action as if you were actually there…deploy your forces, attack your foes and build your armies. Strategy games are typically designed for no more than 12 simultaneous players. Many of these games are free, or have a free version online. If you could only play one game for the rest of you life, would it be a strategy game? Game Show Games You love to win; there is no question about it. Competition is in your blood. Well, then maybe you could play a game show game for the rest of your life. Maybe you want to play Family Feud, the fast-paced game based on the successful Family Feud TV game show! Beat the average score, or go head-to-head with a friend or an entire family! Maybe you are a rock & roll junkie, test your music knowledge (from the golden oldies to current top bands) with Rock & Roll JEOPARDY! If you could only play one game for the rest of you life, would it be a game show game? Summary Well, what did you decide? Would your one game be Texas Hold Em or Family Feud? Would you choose to become a Cinema Tycoon or take the Chessmaster Challenge? Fortunately, you don’t have to choose, but if you know what type of games you gravitate towards, perhaps you can uncover some new games that you never knew existed!



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Personal tracking devices in cell phones

Cell phones have come a long way – regardless of whether you’re a business person or stay-at-home mom, having a cell phone with you is no longer a privilege – it’s a NECESSITY. In this modern technology age, the cell phone has progressed from being just your average communication device. The cell phone is now also a personal organizer, diary, calculator, timer, alarm clock, emailing device, faxing equipment, news reporter, etc. In times of emergency, a cell phone can and will definitely prove to be a life-saver and 14-year-old Kelly Emerson can attest to that. Getting lost in a jungle is no fun for the teen. But thanks to her careful and wary mom, Kelly took a cell phone with her and when she got lost in the jungle, the cell phone she had with her saved her life. Within 3 hours, they found her hanging to her cell phone and praying. Wet, crying, hungry – but safe! The Federal Communications Commission (FCC) recently suggested that communication companies work harder to incorporate a location pinpointing device and technology on cell phones so that call receivers can check the location of the caller in times of emergency. For people like Kelly Emerson, the cell phone saved her life – but with an advancement of technology, the caller or owner of the cell phone may not even need to be awake or conscious in order for others to detect their location. Well, there are pros and cons to that kind of technology, and currently, this recommendation has come under fire and is under a lot of debate today. People are not keen on turning their cell phones into personal tracking devices because of very obvious reasons – it’s a form of intrusion into their personal lives. And instead of saving lives, cell phones with this ability may even become a threat. Let’s say, a murderous husband is trying to track down a runaway wife and is able to detect her location via her cell phone. While individuals are quite confused about this new cell phone technology, large corporations are more than happy to welcome this new cell phone technological advancement. Imagine…with this personal tracking device installed into their customers’ cell phones, companies can locate the customers via their cell phones. If the customer is within the vicinity of their outlet, they can instantly send messages or make calls to that customer! However, telecommunication companies are stumped on whether this new cell phone feature should be incorporated into future cell phones. Like the Internet, privacy is a huge problem. Personal information is big in the data-mining business, but so is privacy. We’ll just have to see how far cell phone companies are willing to go to make their bucks!



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Anti virus protect yourself

There are so many great things about the internet you know that there is going to be problems. And there are! Identity theft, fraud, and maybe the largest most problematic is the epidemic of computer viruses that are wreaking havoc. These viruses are different scripts (if you can call them that) written for purposes of destruction. It is the classic "minority of trouble makers ruining it for the vast majority of the rest of us." So what sorts of viruses do we worry about and get anti virus programs for. Well, there are all sorts of different kinds of virus-type things traveling around in cyber space and require the protection of an anti virus tool. Examples include worms, spiders, spyware, and adware. They have a variety of effects ranging from pure destruction to actually taking sensitive information off of a computer's hard drive. Spyware is an example of the latter effect. It is designed to come in via the internet (usually involves a download of some sort) and to search through the hard drive looking for sensitive and profitable information such as credit card numbers, social security numbers, and online preferences, and search or surf histories. The potential for badness with these is very real and very worth getting protection in the form of anti virus software tool for. Anyway, as you may or may not know, there has been a new revolution of security (anti virus) software in response to this new demand for online security. This software ranges widely in both price and effectiveness. The software also generally offers both "treatment" and prevention of computer viral infections. That is to say that there is usually a scanning feature offered that is able to detect old infestations and to either quarantine them or sometimes it can actually repair the damage. The other feature then is to disallow new infestations. This prevention is accomplished with daily scanning of anything new, for example downloads or email, and warning user of anything suspicious and recommending action. My recommendation is to get a more well known software package and be willing to spend a bit, because after all "you pay for what you get." Good bets are the anti virus software tools that are sold in computer, office supply, or electronic stores. You want to look and make sure that it has an automatic on line updates that allow your protection to stay as up-to-date as possible.



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Trapped on the treadmill work life balance

Workers suffering burnout are making mistakes. It’s depressingly predictable: these mistakes cost money, compromise safety and may even put lives at risk. Work-life balance is a subject with broad points of view but Corporate America is finally responding to this demand. Actually it’s been a matter of company survival. Corporations expecting employees to forego family time will not find the Ace Employee. Increased irritability means less production as more as more workers struggle to ‘keep it all together’.

Smart companies are recognizing employee needs for work-life balance and are providing an environment that encourages that balance. Yet, limiting this to quick fixes like flexible working hours, or part time hours for working mothers is not dealing with the real reasons why people are feeling disillusioned with their working life. It has more to do with long hours, constant overtime, bullying bosses, and the continual cutbacks that keep many on a frayed tightrope. The core problem lies inside the minds of management -- obsessive drives, insane greed for money and power, ambition gone awry and a foolish disregard of anything void of short-term results. Even with limited changes, management still treats underlings like a herd of cows milking every ounce of effort possible.

That’s not about to change when it’s driven by a ‘winner takes all’ ideology and contempt for those unable to keep up. In a 2006 study, men were more likely to report depression, increased drinking and smoking, and suicidal thoughts. Women on the other hand were more likely to report anxiety, uncontrolled crying, migraines, sleeplessness and persistent petty ailments. Patrick learned the hard way – at 40 he had risen to Senior Attorney for a small insurance company. His all-consuming job of 80-100 hours each week leaves his wife complaining that he was never home, and even when he is, he’s useless. His children are in bed when he finally calls it a day, and often he sleeps in his clothes on top of the covers to get a head start the following morning at 5am. Patrick admits he is spread too thin but if he doesn’t run at breakneck speed, everything will overtake him – as if he’s on a treadmill with no controls. He is gaining weight catching junk food on the run and drinking more to “unwind” as he puts it. But a long weekend with friends changed everything. Patrick was on the phone constantly and his wife felt more like she had joined their friends as a single. Vexed and defeated, she finally blurted out: “I’m done! I don’t want to do this anymore”. Often a wakeup call follows a crisis. To save his marriage and family Patrick had to adopt a family-first policy. He laid his decision on the corporate table – no more weekends, home for dinner every night, no phone calls after 7pm! The silence was deafening. Determined, he turned to the Internet and a new road to entrepreneurship. The dream of perfect harmony in work and home has worked for many who have chosen this road. Enjoyable, stress free and rewarding, they learned to love the risk factor because, as entrepreneurs they were able to see a direct benefit from the fruits of their own labor. Entrepreneurs have a rosy view of their work-life balance because they love their boss. It’s a big change from putting in 100 hours a week to please management by putting job first and everything else second, third or not at all. The new pioneers of this millennium will not be charging into the workplace as soon as they graduate. They will take their time and enjoy the trip. Ah well, the world doesn’t need any more lawyers. Congratulations Patrick, on getting fired. 2006 Esther Smith



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The history of nordictrack the famed fitness giant

NordicTrack began in 1975 under the name PSI NordicTrack Inc. by Edward Pauls in Chaska, Minnesota. Pauls designed ski boots for Rosemount, Inc. based in Minnesota. Pauls had studied mechanical engineering, and when the Rosemark Firm closed in 1969 he began to focus wholly on his own inventions. He designed and patented “outrigger” skis for handicapped skiers. During a wet and nasty training session the idea for the NordicTrack ski machine was designed, according to Forbes Magazine.

Pauls was an avid cross country skier, and he believed that he could duplicate the motion indoors so that others may train every month of the year. He then teamed up with national collegiate cross-country skiing champion and daughter Terri so that she may train with a device all year around and gain an edge against her competition. His design paired wooden skis with a patented fly wheel and one way clutch mechanism. After serious interest in his new product, he then invested his own money and began manufacturing the NordicTrack cross-country skier.

In 1986, after careful management from Ed Pauls and a national fitness craze, the family run business had an annual revenue of $15 Million a year. At this time Pails was either going to grow larger, or sell. When Charles M. Leighton, of the CML Group, Inc. offered him $24 Million for the NordicTrack Company, Pauls sold. According to the agreement, Pauls would receive 7 million shares of CML stock, and a five year employment contract that would name Edward Pauls and his wife Chairman and Senior Vice President. When the company was bought by CML, NordicTrack was still only producing the skier, and Leighton wanted to diversify. In the early 1990’s NordicTrack introduced the NordicPower and the Executive Power Chair. In the Early 1990’s NordicTrack was booming with the introduction of retail stores and Factory Direct showrooms that offered all of the NordicTrack lines with considerable discounts. In 1993 stock began to drop, and the company began to experience a decline in sales. The Company then responded to the drop with a change in upper management personnel.

The second half of 1995, CML’s stock fell 60%. The introduction of other fitness equipment had replaced the popularity. After several new products were introduced such as the Ellipse and Abworks sales still did not swing upward. In 1997 NordicTrack made an agreement with Sears to sell their Brand at all of the 850 retail locations. At this time, Sears was the largest retailer of fitness equipment in the United States. Despite the major changes, sales in 1997 were continuing to decline. In 1999 ICON Health and Fitness acquired NordicTrack and developed a premium line of home fitness equipment. NordicTrack is now owned by the same company that owns some of the most well recognized names in the fitness industry, such as Weslo, Healthrider, Reebok, Epic and Proform.

NordicTrack continues to be a leader in fitness technology, and continues to introduce new products. In 2006, NordicTrack introduced the Elite 3200 TV treadmill that includes the iFIT workout programmable cards that allow the user to realize their fitness goals in a more enjoyable manor. Also introduced in 06’ the Audiostrider elliptical that provides motivational music and coaching from a certified personal trainer. In 2007, NordicTrack introduced Reflex Deck Treadmill. The Reflex deck is an arc shaped deck that reduces impact on the joints by 36%. Also introduced in 2007, the new PT3 strength system that offers audio and visual support for strength training in the users home for those that enjoy Free Motion Cablecross machines in their clubs.

NordicTrack is a one of the best in the fitness industry. ICON and NordicTrack continue to introduce new technology to the fitness industry that is affordable to anyone interested in continuing health.



Online The history of nordictrack the famed fitness giant

Letting go of your past

Once you become saved and born again, the Bible tells us that we have now become new creations in Jesus Christ. All things have been made new. Our slates are now wiped clean and we now have a brand new start in this life if we are willing to properly work with the Lord in allowing Him to raise us up in His grace, knowledge and power. As I have stated numerous times in my other articles - after you get saved, the next step is to come into a full surrender of your entire life over to God the Father so that He can start to lead you into the path and call that He has set up for you to follow in this life. Jesus must now become Lord over your life, not just your Savior. Making Jesus Lord over your life means that you will now turn the reigns of your life over to Him for Him to handle. You are no longer your own. You now belong to God and Jesus and no one else! Once you enter into this full surrender of you and your entire life with the Lord - one of the first things God may do with many of you is to take you back in your past so that He can begin to clean up any wreckage that may have occurred.

Before you can really move forward into your call and destiny that God has in store for you in this life - you may have to deal with some specific things that may have occurred in your past. Too many Christians are bound up in their past - and as a result they cannot fully live in their present. Before you can really start to move forward in your walk and call with God - you will have to learn how to let the past go. Jesus Christ and the apostle Paul make two very profound and life altering statements in the two verses I will give you in this article. For many, these two specific verses will determine whether or not you will be able to fully succeed in your call for God in this life.

As a result of the curse of Adam and Eve that is still operating on this earth - we are all forced to be born into a fallen and imperfect world. We are all stuck having to deal with the reality of pure evil in our lives through the activity of demonic spirits and bad and evil people who have chosen with their own free wills to live this life out on the dark side. As a result - all of us will get hurt to some degree in this life. There is no getting around it. And for many, some of these hurts will be extreme and traumatic. Every minute of every day someone is getting murdered, robbed, raped, abused and abducted. We literally can't go one day without some of this kind of activity being reported on our local news channels. Jesus Himself said that a certain amount of tribulation would come our way and that we will all have to put up with a certain amount of persecution in this life. That is why the Bible tells us that we have to become soldiers of Jesus Christ and that we have to learn how to put on and apply the armor of God for our lives. We have all been born into a war zone as a result of the curse of Adam and Eve - and unless you learn how to walk in the power and anointing of God for your life - some of these torpedo shots may knock you right out of your call in the Lord - if not possibly knock you right out of this life for good through an actual early physical death.

All of us to some degree or another have issues from our past that have got to be dealt with before we can really proceed to walk strongly in our calls with the Lord. Some Christians are so bound up with things that have happened to them in their pasts - that they literally cannot even get off the couch to start living half-way again - much less fly into their real calls and destinies for the Lord. Many of God's eagles have had their wings broken and decimated with some of the torpedo shots they have taken. Many of them are living on anti-depressants and pain killers because they can no longer handle the stress, pain and heartache of this life. Before an eagle of God can really start to fly into the heights that God has in store for him or her in this life - that eagle has got to break off any chains that may be holding him or her back.

Those chains are keeping God's eagles grounded. And for many of God's eagles - some of those chains are things that they are still holding onto from their past. Jesus has said that He has come to set the captives free - and one of the areas that we all have to be set free from is some of our wrong thinking that has arisen out of some of the bad things that may have occurred in our past. As you will see in the two verses I will list below - Jesus and the apostle Paul are telling us that we have to learn let the past go. Jesus says that anyone who is trying to move forward in His walk for God - but keeps looking back - is not fit for the kingdom of God. Paul says that the one thing he makes sure to do in his walk with God is to forget those things which are now behind him and press forward into those things which lie ahead of him. Once you put these two verses right next to one another - you get perfect revelation from the Lord on this issue. Bottom line - you have to learn how to let your past go before you can start to proceed full steam ahead in your walk and call for the Lord. If you don't learn how to let the past go - you will stay grounded and struck right where you are at, and you will never accomplish what God would have had in store for you in this life. And that will be an eternal regret that you will carry with you once you enter into heaven and the Lord shows you what you could have accomplished for Him if you would have allowed Him to unchain you from your hurtful past. The choice is yours. You can choose to stay bound up in your past, continue to throw pity parties, blame everyone and everything for your miseries - or you can choose to rise up and make a brand new fresh start with the Lord by choosing to fully surrender your entire life into His hands - and then work with Him to get your past cleaned up so that you can fully start living in the present again and fly into the call and destiny that He has already planned out for you before you were even born into this world. The choice to learn how to let your past go so that you can start to fully live in your present is an individual choice for each believer. Not even God Himself will trample on your free will in this area. All God can do is give you the knowledge that this is what He wants from you - with all of it being for your own good. And then God will take you back in your past for a reasonable amount of time so that you can get all of your loose ends tied up. But after that time is up - God will expect you to make a very important decision for your life. Will you now let your past go so that you can fly into the life and call that God now wants to give you - or will you choose to stay grounded, wailing in the misery of your past? Each Christian will have to make that choice for themselves. That is why the Bible says that we are transformed by the renewing of our minds. You have to learn how to develop right thinking in your thought process with how you think and how you view things. And one of the first basic things you will need to learn and think right about is this principle of learning how to let your past go. Learn to let go of your past in the way God will want you to - and then you can step from the dugout out onto the real playing field where the real action of life is really at!



Online Letting go of your past

Sf what makes fishing fun

Learn To Fish: It’s Fun! Fishing is a fun and tranquil sport that lets you spend quiet time with your friends, family and with Mother Nature. Fresh water fishing is a sport involving the catching of fish in lakes, rivers and streams. It involves a lot of patience, challenge and a lot of acquired skill over time. Anyone can participate in this fun activity, including the kids. To start, you have to check your State’s fishing requirements and make sure if a license is needed for you to fish. If it is required, you must acquire one by checking with a sporting goods store. They will help you how to get it, and some will even provide it for you. During the time that you are in your favorite sporting goods store, you can look around and buy the right fishing equipment that you will be need for your trip. Considering that you are a beginner, make sure that you budget well the cost and your spending on the equipment, not deciding on expensive equipments; buy only the basic things you will need. When in doubt as to what is needed, ask the help of the store keeper, but do keep in mind that you need to stick to a budget. Take your time and don’t hesitate to ask how to use each piece of equipment that is offered to you. Artificial lures for bait can be used or you can simply look for worms from your back yard. An inexpensive fishing rod and reel will be enough along with a fishing line, hooks, weights, a bobber (this keeps your line afloat), fishing lures and net. A polarized sunglass is also essential, as it will help to see clearly through the water and lessen the glare. Then if you don’t know the good locations to fish, ask about local “hot” spots, or check your State’s fishing regulations for information about fishing locations around your State. The time will surely come when you will be a better fisherman; then you may decide on upgrading your equipment. In the meantime, keep things simple. It is always advised that you avoid fishing alone. Always be with a friend, as when emergency strikes, there can be someone who can call for help. It is wise to start fishing in shallow waters. Aim your cast in shady or rocky areas where the water is deep, as this is where the fish is expected to be found. Keep in mind that this is all practice first. As your skill level develops and increases, you can then attempt into deeper waters. But before going, take the time to practice casting to familiarize yourself with your rod and your reel. What better place to practice than your back yard. To do so, mark off an area using a rope and use this as your guide in aiming your cast. Rehearse and study your movements to discover a method that will work for you. Bear in mind, cast with your wrist, and not with your arm. Fishing hooks are very sharp and needed to be handled with care to avoid injury. Before casting, it is important that you should look around you and stay unobstructed to avoid hurting other people with your hook. When the right time has come and you go fishing for real, keep in mind to cast your line always ahead of the fish, making your bait land slowly, with as little splash as possible. The fish will see well at a close point, but cannot see behind. If your casts are going in a disorganized manner, move closer to the water so you can gain better accuracy. Watch the bobber closely for any movement. If and when a fish grabs the bait, the bobber will be pulled under water. This signals that you got a fish on the line. Don’t get too excited. Remain calm. Keeping your line tight, slowly reel in your catch. Place the net near and use it to bring the fish out. Remove the hook from the fish with great care. If you got an undersized fish (as noted in the state’s regulation book), quickly return it to the water. Likewise, if you have no intention in eating your catch, do not waste it and return it to the water. Releasing the fish will supply the water with more fish, giving future fishermen the thrill to experience a catch. Lastly, look around you and feel the calm, restful and serene view of the river. Have fun!



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What can women do to gain weight

What Can Women do to Gain Weight Some women are underweight. If they want to reach their ideal weight, they will have to work hard in the coming days and months as this will not become a reality overnight. For that, there are two things that the woman has to do. The first is to eat right while the other if they have not tried it yet is exercise. When we say eat right, we don’t mean sitting on a couch and eating junk food the whole day. It means that we have to practice good nutrition. This is achieved by getting the right amounts of fat, carbohydrates and proteins. A good source of healthy fat comes what is known as omega 3 fatty acids. They are very special because it cannot be produced by the body. You can get this from eating fish and other marine life such as algae and krill. It can also be ingested by consuming certain plants like purslane and walnuts. You can get protein from lean meat, poultry products, legumes and seeds. This is also important because it builds and repair tissues that are torn down from a workout. They also produce enzymes, hormones and other body chemicals. Good nutrition should also have carbohydrates. This is the fuel that gives us energy to do our daily activities. So, if you want to remain active, you have to get a sufficient amount that can be found in fruits, vegetables and whole grains. You can also get these three from food supplements that are available in the form of pills or drinks. This can be purchased over the counter as you don’t need a medical prescription. Eating is just one thing women have to do to gain weight. The other is to exercise. Although working out increases your metabolism, it can also make you want to eat more afterwards. It can also change your body structure as you will soon develop muscles. Women can gain weight by engaging in exercises such as aerobics, cycling, jogging, running and walking. Some may do weight lifting but not too much to make you look like a man. You can work 3 to 4 times a week for about an hour or two each day and don’t forget to bring water or any energy drink to replenish what you sweat. If you have never exercised before, start with something easy before increasing the tempo. A physical trainer can help out since they have the authority on this matter. But before you do anything, don’t forget to get check if this is safe to do from your doctor. Once you are able to reach your ideal weight, the only thing you have to do now is maintain it. This means sticking to the diet plan you have been using for the past how many months and adding a little variety every now and then as well as making some changes in the exercises that you do either at home or at the gym. Some say it is easy to gain weight rather than lose it and women are no exception. For those who don’t want to be underweight anymore you just have to you eat and exercise because there is no short cut to looking and feeling good. This can only be achieved with sweat and hard work that is difficult but not impossible regardless of your age.



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An introduction to online poker

According to studies, around eighty million Americans enjoy playing poker. With the growing number of online poker sites, more people are joining the burgeoning pool of enthusiasts who enjoy this game. Apart from offering a wider range of games and sites, online poker gives you the opportunity to play with more seasoned players from across the globe. You can rub shoulders with professional poker players online, and perfect your gaming skills. It is difficult to find the best site to play poker. It all depends on what you want at that time.

If you are keen to have good tournaments and good customer service, Poker Stars is where you should anchor. On the other hand, if you are using Linux or Mac, you should frequent websites which offers Java-based services. In a nutshell, there will be only a handful of poker sites where you would find a real poker game. These sites don’t indulge in gimmicks to lure traffic, as they are popular for their content. Worrying about losing the deposit money is a genuine concern while playing online.

Playing with established poker sites can safeguard you against these risks. These sites are regulated by gaming commissions, backed by leading financial companies and therefore assured to give winners their due. However, keep your eyes open, as these commissions are not authorized by the government and work fairly only to maintain their own reputations. Online poker forums are an excellent source for beginners and experts to meet and discuss the fine points of the game. They can offer advice and feedback which is free and very helpful. Using a credit card is considered wise while funding online poker games. They work as a safety net for problems like overcharging and scams.



Online An introduction to online poker

Some simple advices about diet to reduce rheumatism

Inflammation is a major component in most Rheumatic pain conditions or rheumatic diseases, therefore it is adviceable to eat a good amount of food that reduces inflammation and reduce the consumption of food that contains inflammatory agents. Here are some simple dietary advices that may help reduce rheumatic conditions: Things you should eat to reduce inflammation and rheumatism: Fish, espesially fat fish, fish oil, olive oil, walnut oil and raps oil should be a part of your diet. The fat in these types of food, omega-3-poly-unsaturated fat or omega-9-poly-unsaturated fat, reduces inflammation. However, if you add these type of oils to your diet, you should reduce the intake of other types of fat, so that you do not get too much fat. You should also eat much vegetables, since also these make a body chemistry that reduce inflammation. Things you should not eat too much of: Do not consume much soya oil and corn oil, since these types of fat increase inflammation. Most food you buy that is ready to eat from the factory or restaurant contain these types of fat. You should therefore reduce the consumption of food you do not cook yourself. Bread, cereals and products made of corn or cereals also increase the inflammation responce, especially if they contain wheat. Wheat causes a special type of inflammation in the intestines called celiac disease in some individuals, but may also trigger inflammation of non-celiac type. However, full-corn cereals and full-corn bread are valuable types of food, so you should not stop eating them. But if you eat bread or corn products at every meal, you should reduce your intake of these and eat more potatos, beans and peas. Things you should ideally not eat at all: You should absolutely not consume fat that has been chemically altered to give it another consistence. This type of fat has a very negative effect on the health and may be very potent inflamatory agents. Margarine, snacks, fast food and ready made cakes or cookies often contain this kind of fat. Unfortunately this type of fat is also often added to bread. A good idea could be to bake your bread yourself.



Online Some simple advices about diet to reduce rheumatism

Acupuncture treatment for acne

There are many different types of acne treatments available, and one that tends to go unnoticed is acupuncture treatment. Results can be varying when undergoing acupuncture treatment though. Many studies have been done on the subject, and the basic results seem to show that when acupuncture treatment is used, the best results are obtained when it is combined with another type of acne treatment. For instance, many studies have shown their highest success of acupuncture treatment for acne to be in those patients who also made lifestyle and diet changes, as well. There are many different reasons a doctor may recommend acupuncture treatment. Some patients can't, or don't want to, take medications.

Some patients do not like the idea of undergoing surgery or laser treatment. In many of these cases, the doctor will look to acupuncture as an alternative. When they recommend this, they may have to send the patient to another doctor, or they may be licensed to perform this treatment themselves. If acupuncture treatment is performed, it will involve electro acupuncture or auricular acupuncture. Auricular acupuncture is acupuncture applied to the ear. The only problem with evaluating whether acupuncture treatment is generally a successful or not, is that there are far too few structured studies to average results from. From the few studies done, acupuncture treatment has been shown to have positive results in reducing the symptoms of acne. While it may not be guaranteed to work, the benefit of trying acupuncture, as opposed to topical creams, ingestible medicines, or surgery, is that rarely will there be any negative side effects. The two minor drawbacks to acupuncture treatment for acne are that it can be costly (with no guarantee) and that some people fear the pain or general usage of needles. To read more about acne treatments that work, please visit our website: http:// acne-treatments-that-work. com/



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Lowering blood pressure using acupuncture

Acupuncture is here for long time. Its authenticity is still a debatable issue. But the recent study that the acupuncture can dramatically lower blood pressure. According to this study, when low level of electrical stimulation was given at specific points on the front legs of rats lower the elevation in blood pressure. This study provides a setting stage for large-scale trails on humans and another option for healthcare practitioner treating high blood pressure patients. This study proves that acupuncture can be an excellent complements to other medical treatments, especially those treating high blood pressure problems. This study cans convince the so far unconvinced Weston world that acupuncture can also lower blood pressure. This research will ultimately integrate acupuncture healing into medical treatments for lowering the blood pressure. Team of researchers performed both manual and electro acupuncture. All the activities in both manual and electro acupuncture were performed.

They used all the methods available and also changed the variables. Results of both manual and electro acupuncture showed immediate and prolonged lowering of cardiovascular blood pressure. However blood pressure remains lower for 10 minutes longer with electro acupuncture. Results in electro acupuncture are achieved normally with lower frequency. Result ranges between 44 and 39 % respectively. Combined stimulation of both the sets has caused no extra additive effect on the lowering of blood pressure. Acupuncture is available with many variable techniques; therefore this study provides a greater opportunity to understand the different type of acupuncture techniques. Acupuncture treatment is found to successful on only patients with hypertension (high blood pressure) and has no effect on the healthy patient. Goal of this study is to establish a standard of acupuncture treatment that can benefit everyone, who has high blood pressure and other cardiac ailments.

Therefore acupuncture has established itself for being able to lower blood pressure. Thus acupuncture provides a big hope in the treatment of patients with cardiac disorders.



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How to start your home business once and for all this year

You've thought about it for awhile now. There's a good chance you've rationalized it and said, "Next year I'll get my own business started." Guess what? It's next year, and there's no better time than the present to get your home business started. So What's The Secret? Is there a secret to starting and making money with a home business? What about making lots of money? Are there just a few people out there that can be successful?

Or can anyone make it happen? In my research of successful home-based business owners, I've found two essential ingredients to success: having a good attitude and lots of determination. Call me crazy, but we can all have these and it isn't going to cost us a dime. But I Don't Have The Money To Start A Home Business We are often caught up with the situations we find ourselves in, and see no possible way to start a home biz. Maybe you're broke with barely enough money to survive, let alone to start a home business. You could be a single mom raising your family all by yourself. Maybe you've been burned by one to many work-at-home scams and have given up on the idea that you can make a home business work. It's easy to tell yourself that you could never start, let alone run a home business because of this or that reason. It's easy to rationalize "Well those people who are super successful, they probably had a bunch of money to start their business with and they probably knew all the right people." Well, that's usually not the case. Any self-employed person will tell you how hard it really was to make their business a success. It always comes down to lots of hard work! What Are You Focused On? Many years ago I was teaching my youngest daughter to ride her bike without training wheels. She was riding on the side of the road, and was very nervous about running into the curb. Every time she would start to peddle, she'd immediately look at the curb, and sure enough, she'd head straight for it. I explained to her, "Look at where you want to go, not where you don't want to go." It's funny how when you look straight ahead, the bike goes straight ahead, but when you focus on where you DON'T want to go, you end up there. The mind is a wonderful machine and it can be our best friend. If you constantly tell yourself that you can be a success, you can make money doing what you love; your mind will find a way to make it happen. A quote by Edward Vernon Rickenbacker says, "I believe that if you think about disaster you will get it. Brood about death and you hasten your demise. Think positively and masterfully with confidence and faith, and life becomes more secure, more fraught with action, richer in achievement and experience." Make Your Dreams Come True - Make Money Doing What You love When you think about the type of business you want to start, think about what it is you love to do. Try not to focus on a business because you are told about all the money you can make. Instead look at what you enjoy doing. What you are already naturally gifted at doing. All businesses take time to grow and make money. Even the ones you are told will make you a ton of money. Wouldn't you rather work hard at something you enjoy to make a living? It's Up To You No matter where you are coming from, it's your attitude and determination that will ultimately decide the fate of your home business. If you want to work-at-home badly enough, then you need tell yourself on a daily basis that you will find a way to make it happen, and you will be a success at it. Do this and your business will not only get started, but is will also grow and thrive. With a positive attitude and determination you can move mountains!



Online How to start your home business once and for all this year

A time saving programming tactic that doesn t work

Let’s say that you have a software project that’s under severe time pressure. Let’s say that this deadline is so tight that you already know it will involve many late nights of black coffee and frenetic programming. What can you do to make this process go faster? I honestly don’t know, since the correct answer will depend on one’s individual circumstances. However, I can tell you how many programmers do respond under such circumstances. They decide to save time by skipping over the software planning and design phase, and immediately start coding away.

To an inexperienced or otherwise undisciplined programmer, this seems to make sense. After all, the finished product is what truly matters, right? The customer doesn’t care about flowcharts, class diagrams or software architectures. All they want is something that works. It seems to make sense, but it’s a foolhardy approach. That way lies madness.

We’ve all heard that an ounce of planning is worth a pound of cure, but in the world of software development, this adage is often forgotten. If a real estate developer needs to get a house built quickly, does he save time by skipping over the architectural design phase? Does he decide to dispense with blueprints, and just start laying down concrete? Of course not. He knows that the results would be chaotic, and that work will progress more slowly without careful forethought and a concrete plan. Yet that’s the approach that many people take when it comes to software. They decide to just start coding away, thinking that this makes the software development process more efficient. On fairly simple projects, this might work. On anything of moderate complexity though, such an approach is doomed to fail.

Sure, you may save time at first. However, without a concrete software plan and a carefully considered design, problems are bound to catch up with you before long. Many of these problems won’t become clear until the testing phase comes around, and by then, it may be too late. Sadly, such reckless thinking is often encouraged in the corporate world. Due to time constraints, a misguided manager may instruct his team to skip over the design work and just start hacking away. This makes the team seem focused and productive, but this strategy can wreak havoc on the project timeline. What’s more, the resultant code is often a tangled, poorly documented, chaotic mess. If this software must be maintained for years to come, then you have a recipe for disaster.

Mind you, I’m not saying that an elaborate design is always necessary. If time is short, then one might not have the luxury of an intricate software plan with exhaustive design documentation. However, one should at least have a general software architecture laid out—one which is detailed enough to make the software development process smoother and easier. Programmers rarely err on the side of over-planning, but they frequently fall into the trap of insufficient design detail. Don’t make this mistake, if you really want to save time.



Online A time saving programming tactic that doesn t work

Dont get mad write it down

"Have you just had an arguement with a friend, mum, dad, brother, sister? Got a bad report from school? or just feeling down in the dumps?" If you are feeling any of the above then this article can help you :D Whenever someone has upset me or im left feeling stressed from anything, i dont let it wind me up and let it make me mad because that just ends up causing more problems in the long run! Instead i take a piece of pen and paper and write it all down, i pretend i am writing a letter to someone (it dont matter who), i normally try and pick someone i know i can trust and have a good conversation with without getting frustrated at them cos they wont listen.(this person could also be imaginary and not real) I write down every single thing that im feeling and write it down as if they was next to me listening, within this letter i would pretend i was having a discussion with them about whatever it was that was bothering me, whether its mum & dad constantly moaning about homework, brothers and sisters trying to satrt a fight, people at school, friends you`ve had an arguement with by the time you`ve finished writing the letter to this person that you really trust (or have made up) you yourself have calmed down and now that your calm again, read back through the letter and read what you wrote. When reading the letter think to yourself was the arguement really their fault or was i partly to blame?, if i did a bit more homework would mum & dad give me a break? etc and use this to better yourself. This is also good practise for helping you control your temper and instead of getting mad at someone write it down. This also helps kids & teens that feel lonely and feel like they have no-one to talk to since they are still sorting out their problems but not having to actually confront anyone.



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