How to get free ezine advertising and be seen as an expert at the same time is easier then you think

Sick of paying those high prices for ezine advertising? Would you like to know How-To get that much needed exposure to your online business absolutely FREE of Charge with just a little work on your part? I sure know I would. The good news IS... I'm going to share with you How-To get that highly targeted FREE ezine advertising Absolutely FREE and also at the same time have you seen as an expert by their audiences. Hows that sound? Now, this technique I'm about to share is known and used by many of the Top marketers online simply because it works, it's Highly effective and Targeted, and is what 85% of the web surfers out there are searching for on a daily basis. As a matter of fact, your truly going to be surprised by what I'm about to reveal because it's exactly what you're searching for right know... Answers!

So... here it is in plain english. Articles! More specifically, articles that answer the readers questions to a particular problem they're dealing with. Thats right, Articles are the single most effective way to get targeted FREE advertising in ezines of all sizes Absolutely FREE and at the same time be seen as an expert in your industry, giving you INSTANT credibility and the reader even more reason to stop by your website to see if you have what they're looking for to solve their problem. It's that simple... Really!

Now I know some of you are saying to yourselves, "I don't know how to write articles". Well... neither did I at first, but I learnt how and so can you. It's really just a simple formula and once you master it your articles will flow out of you Easier and Easier every time. The best resource I have come by and personally used to get my article writing off to a good start is ArticleAnnouncer. You can read up more on this at: http:// announce-article. com I also wrote an article earlier called... THE 7 Step 'Formula' For Writing POWERFUL Articles In Less Than An Hour ... which will show you how to structure your articles for easy writing. Here's the link: http:// internetwondersezine. com/article_11.html Well, I hope this helped and wish you good luck in your article writing and all the FREE exposure you'll gain by doing so. Now, all that's left to do is for you to get those creative thoughts following.

Submitting articles to article directories

A lot of have been written about the Importance of submitting articles to Article Directories. Article Directory is a useful source for information on the Internet today. Many people including journalist, analysts, and writers among others surf different article directories in search of useful information. So if you want to share useful information or for that matter promote your website then submitting articles to such directories is the best solution. Now the question one need to ask here is how can this help in promoting your website in the Search Engines. Article directory is an important technique as far as Search Engine Optimization is concerned. As a web promoter you write the articles and submit them to article directories for approval. The key factor is that you can add a link back to your website in the resource box of these article directories.

So basically if some one on the Internet comes across your article they will have a chance of actually visiting your website through the resource box. There are thousands of Article directories on the Internet. While submitting your articles to such directories you have to understand different features that will help you in distributing the article in the right way. Every article directory has a whereby you post in the entire article, keywords and most importantly the resource box. Let me show you the resource box I have used for this particular article. “ Thomas R is the author of this article on “Your website keyword” (Link back the keyword with the URL of your website). Find more information about the subject at (URL of your website) If you just check at the bottom of this article you will find my resource box. I have highlighted my primary keyword with the link back to my website. Likewise you too can write interesting articles that will enhance the readers interest so much so that they will be forced to check out your website link as well. How many article directories should I submit my article to? Now this is a very interesting question. I am sure you to must me haunted by this question regularly as to how many article directories you need to submit your article to. To be frank let me tell you that there is no limit to the number of article directories on the Internet. It will be good for your website and your business if you could submit your article to as many directories as you can. For quick results you can start submitting your articles to quality article directories that have a high Pr in the Search Engines. However this does not mean that an Article directory with Pr 0 has no value. One of the important points that you have to consider here is that these directories too will get a Page Rank on their next google Update. So basically it’s a matter of time that your article will be indexed here as well. However in doing so you have to make sure to avoid submitting your articles to directories that are plagiarized and banned by the Search Engines.

3 ways to save money on ezine advertising

Ezine Advertising is still one of the top ways to advertise online because it is cheap, easy, and targeted. If you are one of the many internet marketers who understand just how effective ezine marketing can be then you will be happy to learn that I have three tips that will save you money on Ezine Advertising. Join The Directory of Ezines Yes, it may seem a bit pricey up front but I have been a member for years and never regretted the money I paid -- because I made it back in savings! Not only do you get a lot of great bonuses and freebies but you will also be able to find a list of free advertising available from the ezine owners listed in the directory. Plus on top of that many of the ezine owners listed in the directory offer a discount to directory members. So if you think about the amount of money you might save over time -- the Directory of Ezines is actually a very big bargain! Visit The Ezine Ad Auction You will need to register to use this auction site but there is no cost involved. At any given time there are hundreds of auctions available -- some starting at just $10. You can shop by category to more easily find your target audience and will find a range of ezines and ad formats available. Ezine publishers put up regular offers and discounts on unsold space -- and either way you save money off their posted rates. I regularly use Ezine Ad Auction to buy and sell ads. It is a great resource and I have developed some great, long-lasting relationships as a result. Ask The Ezine Publisher For A Deal Many Ezine Publishers are willing to offer special deals for either or both new advertisers or long-term advertisers. I used to have a "Test Drive Offer" for my ezines and currently offer some great discounts and free ads through my Renaissance Woman Online Ad Club. I occasionally have advertisers contact me about a discount and if I have open space I am often willing to make a deal or at least a counter offer. If you are a hesitant about boldly asking for a discount then simply contact the publisher to see if there are any deals available. Believe me, if they ad inventory available they will make you a deal--and it might be better deal than you would have dreamed of asking!

20 building your list with give away ventures

Building Your List with Give Away Ventures With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners. This method is more recognized as a “starting a Give Away venture”. In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event. Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event). The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list. When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists. The result: lots of visitors to one event as a collective effort of several participating partners! With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list! You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards. [Insert Your Resource Box Here] (Words: 276)

How to create and run an ezine for profit part 1

Maybe it shouldn’t come as a big surprise, but most people on the internet and some self-possessed ezine distributors do not know what the word EZINE really means. Ezines are electronic publications distributed by email or posted on a website. Ezines are typically focused on a certain subject matter. Ezines are just like your typical magazine format of monthly or weekly topical publications in an electronic format. The title EZINE does not come from the phrase Electronic Magazine, cause you might be thinking that the E in electronic and the Zine in magazine are joined to form this word. Actually Ezine came from the word FanZine which was a publication with a small subscriber base back then. FanZines were targeted publications that were usually geared towards specific topics like Sci-Fi, Fantasy, and Football clubs. Those printed publications were called 'FanZines', but were frequently referred to as 'Zines' instead. Back to modern days, most Ezines are focused around specific topics and interest groups, just like the way the Zines once were.

Adding an ‘E’ onto the beginning of the much coveted publication name “Zines” brings us to the word Ezines. This offers a much more logical explanation of where the word "ezines" came from. Now that we know what ezines are, lets now discuss the basics of creating and doing business with ezines. Ezine publishing is a very important factor towards a business' success for many reasons. Basically, it keeps you in contact with your potential customers. The relationship between your clients is formed and that is what is needed for trust and respect. You can also profit by selling advertisements through your own ezine publication. Ezines can be used both as an advertising platform for your business as well as an income-generating endeavor. When starting out with your ezine publication, keep in mind the basic and most important elements of a good ezine.

1. Keep your ezines clean, short, and full. Don’t add too many unrelated decorations or pictures to your ezines. Ezine page decoration sometimes makes it hard for readers to read your content. People are more drawn to reading short ezines than those long ones that keep on making discussions that go on and on. 2. Minimal advertisement is a must. It is a good point that publishers must advertise in their ezines, but always keep it to a reasonable number of about seven or less, depending on the length of your ezines. 3. Make it personal. When creating your ezines, add your personality to it. Talk to your subscribers. Make it warm and inviting. Let them get into you as you get to know them better. 4. Put in some interactivity. Make your ezines fun as we can all use a bit of fun. Put a form in there, some survey questions, a bit of trivia, and other forms of interaction. 5. Put in quality content. If your ezines talk about something that deals with paper crafts, then make sure it provides information about how to make paper crafts. Tips, articles, links, resources, products, tools, news, etc. - these are all the things you can and should give your readers. 6. Be on time and consistent. If you posted that you will be sending out ezines once a week every Monday, then do it that way. If ever something happens that is beyond your control that might prevent this, just explain to your subscribers in your next release and they will surely understand. 7. Make it a priority to have original content. If you are not sure about articles, then just write editorials or short scripts with news updates, interesting tips, and product reviews. 8. Always proofread your content. You don’t want your ezine to look like a 10-year old child has done it. But most importantly, Enjoy your ezine, have fun with it, be yourself, and wonderful things will start to happen. At least they did for so many success stories - they met great new people and their businesses flourished. This can all happen for you as well with your very own quality ezine!

04 which one is more important product or mailing list

Which One is More Important – Product or Mailing List? If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”. Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it. If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to. And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not. Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster. com. Friendster. com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access. While Friendster. com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster. com has recruited. This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not. [Insert Your Resource Box Here] (Words: 296)

10 what you need to start an ezine publication

What You Need to Start an eZine Publication Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional). Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day! Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse. com and aWeber. com. Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines. These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too! [Insert Your Resource Box Here] (Words: 243)

Egoods of your dream

"Savo Elite" is the biggest collection of popular ebooks, seo software, Web scripting, selling websites you can find the Internet. All products are in great demand. The ebooks presented in "Savo Elite" had been written by the most successful businessmen which earn thousand of dollars weekly. They tell us their secrets and methods. "Savo Elite" distributes all products with the Right of Resale! "Savo Elite" gives you more than 200 high-quality best-selling goods which help you to create your own information products. http://web-packages. com/ You may spend much time for creation of unique product and one website only. But now you should not spend your time and money to create products and websites which can not live because of their poor quality. "Savo Elite" suggest you to solve this problem. All products have been carefully selected and have the highest quality. Besides the site is on a regular basis updated by completely new books and the software, you will always have access to new products. The software contained in "Savo Elite", will help you to automate your business in the Internet and to maximize your profit. Welcome To "Savo Elite"! http://web-packages. com/

08 churning out ezine content

Churning out eZine Content Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies. Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic. Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!). Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include http:// elance. com/ and http:// rentacoder. com/. Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term "public domain", "public domain" simply means anything that is NOT protected under US copyright law. This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books. Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work. If you fancy the idea of publishing content without any writing on your part, this method is for you. [Insert Your Resource Box Here] (Words: 280)

Top 10 reasons to advertise with ezines

You've heard the buzz but still have some questions. Does Ezine Advertising really work? Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective: 1. An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store 2. The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss. 3. Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters. 4. Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC? 5. Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from! 6. No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it! 7. Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility. 8. Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch! 9. Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again! 10. The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell!

Magazine subscriptions cheap good reads

People are busy these days. While we may still have time to read a good novel on our summer vacation, a lot of us are limited to the two or three minutes we can get in before we fall asleep at night or maybe that quiet time in the bathroom. Magazines are great for people on the go. You can get valuable information in small pieces, they’re light and portable, and these days there is a magazine (and sometimes many) for everyone from equestrians to quilters. The problem is that purchasing many magazines can get expensive. But there are ways that you can cut these costs and still get your favorite magazines. First of all, subscribing alone is usually a great cost savings over buying a magazine on the newsstand every month.

Plus, this way it comes straight to your house and you don’t have to go to the store to buy it. Subscribing also can give you benefits you won’t get from purchasing individual issues. Most magazines have companion websites these days, and subscribers can get access to extra content and archived materials. One time buyers may get limited access for the time period of the issue they purchased, but subscribers will be able to see everything. When you do subscribe, there are a couple of things that can save you money there, too. Buy in bulk, like you do to get the best price for paper towels or dog food. In other words, if you really like a magazine, pay for two to three years at a time and you will usually pay less than you would if you subscribe a year at a time. Not only is the per year price lower, but you are also protected for a couple of years against the magazine price going up. Another idea is to see if you are eligible for a professional discount. For example, if you work in the financial field, you may qualify for a discount on personal finance or business magazines. Also, if you have a business that has a waiting room, you can often purchase magazines at a discount for your customers to read while they are waiting, then you can read them on your breaks or take them home at night or when the new issues come in. Finally, you may be able to get discounts on magazines with credit card points, or on websites selling discount subscriptions. If you take a little time, you can find great reading for a little money.

11 converting every visitor into subscriber

Converting Every Visitor into Subscriber If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers. Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form. And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her. All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way. [Insert Your Resource Box Here] (Words: 252)

Publishing a newsletter

Today, many websites offer a free newsletter. Newsletters, from the receiving end, can be a great source for information that is delivered to your in-box. You can simply save the newsletter for future reference, something many people do. From the publisher's standpoint, though, a newsletter is a fantastic idea as it gives you a database of people who are interested in what you have to offer. Marketers know the value of this. But, aside from the potential financial benefit of such a mailing list, a newsletter is also a great way to keep in touch with users who may have only surfed across your website once. They may, on a whim, sign up for your newsletter and, thus, you have a way to keep in touch with them at a later date. You can also use your mailing list as a source for demographics information or opinions. Want to start a new feature on your site and want to know whether it will work or not? Survey the members of your mailing list. So, let's take a look at what needs to be looked at to start your newsletter.

Length It would be easy to send your users a long, winding email that requires them to scroll a long way to read the whole thing. However, in practice, this doesn't work very well. You want to keep your newsletter as brief as you can. If you include an article in your mailing, keep it brief and to the point. If the article is long, you could publish a portion of it and direct them to your website to read the rest of it. Size Newsletter size goes hand-in-hand with length, but with HTML newsletters being the norm today, it is possible to have very bloated HTML that does something that could be done otherwise with much less code. In short, then, keep your HTML efficient so that the size of the newsletter in kilobytes does not become too large. Remember, you're sending a lot of them (stress on the server) to people who may still have dial-up (slow download speeds). Frequency You need to decide how often you will publish your newsletter. Most are published weekly, bi-weekly, or monthly. If anything is published more often than that, be sure to make that very clear to new subscribers because mailings that are sent too often will cause some to unsubscribe because they find it annoying. Also, once you commit to a frequency, stick to it. If a newsletter is sent irregularly, people will find it useless or will not respect it. However, if it comes at the same time with constant frequency, they will come to expect it and you will gain the respect of having done what you said you would do. Format Most newsletters are offered in both HTML and Text formats and this is your best bet. Most users prefer HTML and HTML provides you with more flexibility to get your message across. Text emails are very plain looking, however they are smaller in size and readable in any email client (some email clients still have a hard time with HTML). It is best to publish in both formats and give subscribers a choice. Method of Sending You need to research and find a way to send your newsletter. Sending mass email is fairly server intensive, depending on the size of your mailing list. For very large lists, it is usual to go to an outside newsletter hosting company to publish the newsletter. These companies have dedicated servers and powerful mass email software in order to send your newsletter without a burp. If you send the newsletter in-house and your list is large, you will want to pay attention to how the mail is sent. We use a PHP-based system designed in house which throttles out-going email depending on site traffic - our way of placing a governor on the rate of sending and not drag our sites to a crawl. Promotion When you start your newsletter, you will need to promote for subscribers. If your site is already pretty well trafficked, your job just got a lot easier. Put the subscription form up on your website and begin to collect addresses. You will find that the rate of sign-ups will be very dependent on your site traffic. This action will result in sign-ups, however you may find that the rate of new sign-ups is still rather slow. You need to get their attention. A popup window is a popular and very workable way to do this. While many users don't like pop ups, this is a use of the popup which makes a lot of sense because it is so workable. Your subscription rate can easily double with this alone. When setting up the popup, use a cookie to ensure that a user does not see the ad more than once for a certain timeframe. You might even want to mention this in the popup itself so that people who are more easily annoyed by them may calm down a bit. Set the popup to appear on their first page view or some other interval. When your code opens the popup, set the cookie. In subsequent page views, your code will detect the cookie and not open the window again. Aside from the popup, make your subscription form prominent on your website. If you have a forum, see about putting an option into the registration process which will add them to your mailing list when they sign up. Also, invite people to invite friends to your mailing list. Opt in and Double Opt In An opt-in mailing list means that a person can visit your site, enter an email address and that address is subscribed. Double opt-in means that when they enter the email address, the system sends them an email which contains a link which they need to click to confirm their subscription. This two-stage setup provides more security because you know the address is valid and that the person signing up is indeed subscribing their own email and not somebody else. The opt-in method will result in much higher subscription rates because you do not need to get the user to do anything else once they enter their address. Double opt-in is more secure, however you will have people who simply do not confirm, therefore the subscription rate will be slower. IF you are after sheer numbers, opt-in is you best method of address collection. However, this method is more open to fraudulent emails. If you use double opt-in, you may want to have a system which will send them a few reminders over time if they do not confirm. In using opt-in, at least send them an email confirming their subscription, with an option to unsubscribe right then and there if they are not the ones who subscribed the address. You might even want to include the IP address of the person who signed them up. A newsletter is an excellent marketing resource for your website and, if you have not begun one, you should strongly consider it.

10 must haves for a successful e newsletter

E-Newsletters, commonly called ‘E-Zines’, are a must have for any business in today’s aggressive economy. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost. They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allows you to enter their lives regularly, to get your name, and products or services, in front of them without the heavy sell. The following pages contain a list of ‘must haves’ from the beginning to the end of your newsletter, and everything in between. First and foremost, your E-Newsletter must have a: 1. SUBJECT LINE Your newsletter’s headline, otherwise known as the subject of the e-mail, is responsible for 50-75% of its success. Other than whom the e-mail is from, it is what your reader sees first. Without a successful headline, your e-mail is destined for the trash can and you’ve missed a golden opportunity to reach clients and prospects with your message. Writing a good headline is tricky and something people spend years learning and practicing. That being said, there are a few keys to a successful headline that I’d like to share with you. ● Appeal to your reader’s self interest. Provide a benefit to your reader and make it personal to your audience of clients and prospects. Example: “10 Ways To Increase Your Portfolio Earnings Overnight.” This type of headline might work for a financial investment firm, or an accountant. A headline can be tailored to any industry and what your readers are interested in. ● Make it Newsworthy Headlines using the words ‘new’, ‘now’, ‘finally’, ‘announcing’, and ‘latest’ give the reader a sense of newsworthiness. “New Soil Conditioner Increases Plant Life By 10%.” This headline is both newsworthy and it appeals to the reader’s self interest-assuming that the newsletter is going to clients of a nursery, florist and the like and not to an automotive repair shop! ● Appeal to the reader’s emotions. Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and Altruism are among many of the emotions that you can use to motivate your reader to open your newsletter. “How To Ask Your Boss For A Raise,” would be good headline for a staffing company. It appeals to the reader’s curiosity. Another curiosity driven headline might be “10 Questions You Should Never Ask A Prospective Client.” One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an outrageous and unbelievable headline. 2. VOLUME NUMBER AND A DATE. It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume number and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and your company as a reliable and credible source of information and the kind of company that your customers will return to time and again. Additionally, by providing a consistent publication date, and volume, you give your readers a method to archive and/or search when they’re hunting through old issues for the amazing content that you’ve supplied them. By organizing your newsletters by volume and date, you also make it easier to track each issue’s effectiveness. 3. THEME Each newsletter that you put out to the world should have a consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline. A doctor’s office might run an issue with the theme of fighting the flu just before flu season. The newsletter might contain articles pertaining to it like diet, supplementation, and inoculations etc. Similarly, they could offer a theme on allergies in early spring. A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and holidays. The articles could reference menu items or recipes that they use as a marketing tie in. An Auto repair shop might address tune ups in one issue and preparing for summer vacations in the next. They could talk about braking-how to brake, different types of brakes, when to replace brakes, common problems with brakes etc… You’re getting the picture. CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests. If you have a new product, how that product integrates into your customer’s lives could be a theme-say a commercial construction company provides installation of a new type of roofing--there’s the theme for the newsletter. Themes are easy to come by; the trick is sticking to them. 4. INFORMATION Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable. We’re a nation hungry for information. Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand. As far as information goes—Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis! According to an article recently published by the Newsletter & Electronic Publishers Association newsletters. org —“Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs. This quotation ties in to the next E-Newsletter necessity: 5. An Option for Reader Feedback An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print. A simple feedback form occasionally included in the newsletter or a more consistent ‘Dear Abby’ type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication. 6. AN OFFER Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL. Don’t let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale. Tie the offer in to your theme and with a good headline, you have a sure hit! Let’s go back to our very first headline “10 Ways To Increase Your Portfolio Overnight.” Let’s assume that the newsletter is from a team of financial advisors. The broad theme is increasing your portfolio; let’s assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product. Basic clicks through to your website for more information, a ‘click here to register’ type of option, or a registration form right in the newsletter are just some of the possibilities. 7. LINK TO YOUR WEBSITE Again, the reason for your newsletter is to sell your product or service. If you don’t have at least one link to your website then you’re not giving the newsletter the chance to do its job. If you don’t have a website-GET ONE! No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they’re not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base. Links to your website in your newsletter provide not only a tool to sell but they’re also great tools for realizing the effectiveness of your website. They’re measurable. 8. VIRAL MARKETING Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends. Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter. 9. AN OPT-OUT While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail. A simple “Click here to unsubscribe” will suffice. Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects. 10. SIGNATURE An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this: All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. healthline. org 1800-555-1212 or e-mail us at info@healthline. org Or for a more personal touch Sincerely, Annette Elton Annette@AMBCreative. net AMBCreative. net 866-818-2917 It is important to have a signature for several reasons: 1. Consistency 2. Ease of use. If the reader prints out the newsletter then your contact information is readily available. 3. Professional appearance. 4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link. 5. Possible legal protection. There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an effective, quality, marketing E-Newsletter that your readers will value and enjoy and your business will prosper from. If you have any questions regarding E-Newsletters, please feel free to contact me. Happy Writing and Selling! Annette Elton AMBCreative, LLC Sign up for my free monthly newsletter “Business Marketing Update-Information for Better Marketing Communication” you can subscribe by sending me an e-mail Annette@AMBCreative. net or by visiting my website AMBCreative. net .

Ezine advertising it sounds simple enough

Copyright 2006 New World Opportunities Inc. Ezine advertising compared to many conventional offline/online forms is still one of the most inexpensive costs per word methods of reaching your desired audience. But is it as easy as it may meet the eye? To the uninitiated, there are a lot of key trigger points to understand if one wants success with their campaigns as opposed to flushing money down the toilet. I have learned many of these the hard way while quite a few lessons were also spared me courtesy of some good hearted mentors and peers. One great aspect of ezine advertising is that it is a proactive advertising medium which means you can go straight to your prospective customers whenever you wish to reach them. You don't have to depend on someone finding you as you do with search engines. However, with spam on the increase-and the upsurge in spam filters to block them - ezines face an increasingly difficult challenge in getting their message through. Even though requested by the reader and featuring content that the reader wants, delivery rates are still a challenge. With that being said, here are some very important factors to consider and master before one submits their ezine ad. The subject line is so crucial. If it is not catchy, suggestive of spam and too hyped-you could have the greatest salescopy on earth inside-it still won't get opened. A couple of key suggestions: ask a question that can only be answered by clicking on your link and use dangling sentences. Interview the publisher-preferably by phone but certainly by email-before you place your ad. There are essential pieces of info to know or you may be soon parted with your money. I should point out, at this juncture, that there are basically 3 different types of ezine ads. The solo ad (feature ad) is a stand alone mailing that goes out usually 1-3 x a week. Sponsor ads, top or bottom, rank next then we finish off with small, regular classified ads which can number several per ezine issue. Here goes our interview with the ezine publisher: How many mailings a week? This is very important for fans of solo ads. The desired answer is no more than TWO otherwise the subscribers are getting bombarded and they will not even open it. How many new subscribes do you get in a month? You want to know if this is a progressive ezine staying fresh and on the move up each month. Does the owner have testimonials or references about their ad offers? This goes a long way in indicating whether others have had success, perhaps with similar content and/or product in reaching their targeted audience. Do they have an archive of past issues? You want to see their content. Would you read it? If you wouldn't be caught dead reading it, then why would your customers? How many ads in each ezine? This is especially key for those opting for the smallers ads then a solo. Fewer ads means more attention to yours. How fast will the ad go out? Good ezines have a waiting list. This is always a big clue. A good timeline is 2 weeks to a month and a poor timeline is less than 5 days . Make sure you subscribe to each ezine you advertise in so that you are guaranteed receiving a copy of your ad. Some will do this for you in advance but many don't. Make sure you track your ads. Test! Test ! Test ! Do they provide personalization in the subject line and body? This can go a long way in translating to sales conversions. Will you place my ad in HTML (clickable links) ? This can make a big difference in the attractiveness of the ad's look and result in a lot more views. Perhaps some of your content is only viewable in HTML. You need to know. Keep in touch with the ezine owner. Many include a second run but if they don't; just be creative and ask for a free solo ad run. Tell them you will track it and if it does well-you and your people will be back. It costs them nothing to do this. Get an endorsement whenever possible. You will only get if you ask! The publisher has established a bond of trust with his/her readers and their endorsement is like gold. If they are willing - you pay nothing upfront but agree on a split of the net sales profits - that come in off of that ad. This is the "JV" (Joint Venture) of ezines and it can realize extremely lucrative dividends. Write a testimonial with a sig file or link and send it to the ezine owner. Sign your name with your domain. This is powerful and free advertising all rolled into one ! Remember, this mode of advertising can be a lot of fun and one of the least expensive ways to get your message out there but you still need to tread carefully or you will see very little fruit for your dollar and time invested.

The secret to ezine marketing

One of the common mistakes many new web site owners make when they start their online business is to think that scores of people are going to stream to their site. They spend the money for that professional look, add all the relevant information and now they sit back and wait for the visitors. The shock is quite traumatic when they find out that this is not the case. The logical question that's asked when the customers don't show is," how do I get customers/visitors". Well the answer to this is, start a marketing campaign. There are several ways to go about this. One of the options that creates quite a lot of attention are ezines. The problem the web site owner now face is how to find information on how, where and how much.

Of course an important aspect of this ezine marketing technique is finding the highest targeted ezines or web sites to post your articles to. A pitfall to lookout for are the fly by night ones. They will take your money but you will wait in vain for the traffic. There is of course always a tradeoff between money spent and money made from your investment, it is therefore always important to make sure you that you find an ezine that gives you a good return on your investment (ROI). So one more time, be careful because a vast majority of ezines are a waste of time and money. The age old saying applies to ezine marketing as well "If it sounds too good to be true, it probably is". Here are a few points to keep in mind. 1. You get what you pay for. 2. You must offer something that relates to the niche market. 3. Target your advertising to your audience. 4. The best things are not always free. Where you must advertise or which newsletter is right for you depend on your product or service. The good thing about ezines is, these days you get newsletters on about anything. So as can be seen, do your homework before embarking on an ezine campaign and you will reap the rewards. PS: I left the best secret for last, build your own list with subscribers. With this you will be assured your ezine is targeted to an audience who want to hear what you have to say, they want to hear about your product or service and it will cost you next to nothing to advertise to them.

Why you should archive your ezines and newsletters online

As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online. By placing these online, you are giving your readers a value-added service that will set you apart from other ezines and newsletters. Not only will this provide value to your customers, but also by placing your archives online, the search engine spiders are able to "see" your unique combination of content. Ultimately, having your ezine archives online will give you higher search rankings and additional keyword phrase variations that everyone so desperately wants. There are some things to consider when making the decision to put your newsletter archives online. The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website, so that potential customers and advertisers can see what it is your publication has to offer them.

Then, you can keep your remaining archives in a member's only website that is only accessible to your paying subscribers. If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will want to go ahead and subscribe to your ezine or newsletter is that they can get the issue as soon as it comes out. You may want to consider only offering archives online that are at least a few months old. In other words, do not offer this month's issue in the archive for a few more months, so that people will still want to subscribe to your publication to see it when it is first made available. Search engine spiders love content on websites. Not only do spiders like the generic content, but they really like valuable content such as articles. Quality content is one of the primary things that search engines look for when providing rankings and the level of importance of a website. The articles that are included in your archive will boost your search engine ranking. Having a higher search engine ranking means that potential subscribers are able to find you much easier. Being easy to find and offering a service such as free ezine with archives gives potential subscribers many reasons to choose your ezine or newsletter to land in their email box over your competitors.

Having your publications placed in an online archive will automatically provide you with a good amount of keyword optimization. For example, if you are publishing an ezine that mainly talks about home improvement, there is a high likelihood that many of the articles in your publication will contain the words "home improvement". Now when a potential subscriber searches on the Internet for "home improvement," they are much more likely to be directed to your website and learn that you provide a valuable subscription on this very topic. If you do not have your archives online, chances of picking up these new visitors and subscribers are greatly diminished. Simply put, having your newsletter archives online is probably the easiest way to increase your exposure in the search engines and the easiest way to increase your ezine's subscriber base for free. It is very inexpensive to provide your archives online, and it can improve your subscriber's experience, letting him or her feel good about the service that you are providing to them. People may have a desire to read your publication, but your ezine can easily get overlooked due to the excessive number of publications currently arriving in the subscriber's email box. A day will come when an individual feels overwhelmed by the number of publications arriving in their mailbox each day or week.

When this starts to happen, they start canceling subscriptions because it is simply too much hassle to go through and delete these newsletters and ezines every week or every month. I have found myself in that position, so I eliminated the ones that bored me and only kept one or two subscriptions that really seemed to offer me the quality content that I wanted in an easy-to-read format. It was getting to be annoying to go through my email on a regular basis to filter out the excess ezines and newsletters that I did not read anyway. So if you want to set yourself apart from your competitors and offer this value-added service to your customers, you seriously need to consider placing your archives online. It is likely that you will be surprised at the change in your search engine rankings as well. Again, if you provide a pay subscription do consider offering a few issues in a free archive, so that you can at least show potential subscribers and advertisers the quality of the product you provide. Follow my advice, and down the road, you will be able to generate more income from your newsletter, because you will have a much larger list of subscribers to count as your own.

15 building your list with paid ezine advertising

Building Your List with Paid eZine Advertising Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for? This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out. Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right. Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad. When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service. While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers. [Insert Your Resource Box Here] (Words: 259)

Does your business need a newsletter

If you are not yet using a newsletter as a part of your internet marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers. Newsletters provide an effective tool for collecting interested visitors' email addresses and converting them into buyers. They also are a great vehicle for keeping in touch with your most valued contact - previous customers. How? NEWSLETTERS KEEP CUSTOMERS When you have a customer buy from you, but no newsletter to follow up, than you are virtually handing him or her back to your competitors. Of course, if the service was good and the product memorable they may come back, but what if you have a new product that your existing customer may wish to buy and they do not know about it? What if they lose your website address? What if they just forget about you? A newsletter will prevent these things from happening. HOW OFTEN? That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. What works for you depends a lot on what you are selling, what information you can give them, how often your subscribers will want to hear from you, etc. A good rule of thumb for many businesses is once per week. Twice a month if you really feel that is the most you can do. More often and the customer may unsubscribe or routinely delete your messages. Less often and you're allowing your competition the chance to win over your potential customer. WHAT DO I WRITE ABOUT? Are you very informed on the product or service? Do you have a lot of contacts? Can you point out related products or services they might be interested in? You do not need a long newsletter. A sale alert or announcement of a new service or product can do just as well for some businesses, while others find a tips format more suitable. Industry news or 'How to...' and 'Top 5...' topics are a good idea and always try to make a connection between the newsletter and your product or service. Subscribe to several competitors' newsletters (they will surely be subscribing to yours). Use a free email account to subscribe and see what they are providing their customers. KEEP IT CONSISTENT It's amazing the amount of newsletters that abound online. Because of this subscribers can forget which ones are legitimate and which are spam. Keep your format consistent so your newsletter becomes visibly familiar. Also indicate that the subscriber requested the information and provide an unsubscribe link on EVERY issue. You must do this if you want to limit complaints or spam reports. Your newsletter deserves time and attention - it is the voice of you and your business and will help you to build relationships with your customers (and potential customers) in a way that no other tool can.

05 publishing your ezine the pros

Publishing Your eZine – the Pros There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter. In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse. com and aWeber. com are highly recommended when it comes to publishing your own eZine. In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one. Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often. Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build. [Insert Your Resource Box Here] (Words: 233)

[ 1 2 3 4 ]