How Much Would It Cost You to Advertise on Blogs? Advertising costs money, even online where the cost of promoting a brand can set you back by a few hundred dollars to a few thousand. John Chow's blog, for example, one of the most popular blogs currently active, sells 125 x 125 sidebar ad spots at $500 a month. The same ad placement will cost around $1,500 with Copyblogger. If you're wondering how much it would cost you to advertise on blogs, consider the following: Traffic and popularity Blogs thrive on the number of traffic that visits their sites and on the subsequent popularity this generates. This is also a major consideration for advertisers. More traffic simply means better exposure. Targeted traffic means you'll be selling to more people who are likely to buy. Between a blog that has only 50,000 page views and another that has 100,000, who would you choose? The latter obviously offers a wider market and more potential buyers. The mille matters. Traffic or the number of page views a blog page receives also determines the cost of advertising on a particular blog. If a blog generates about 100,000 page views monthly, for example and it's fairly new, you might have to pay as little as $50 a month for a 125 x 125 sidebar ad. To understand how the price of ad spots is computed, consider the mille. Bloggers will generally use the unit cost-per-mille or CPM. One mille is equivalent to 1,000, a unit you will be able to use later to compute for the cost of placing an ad based on the number of page views it generates. Bloggers will consider the number of page views their blogs receive and use that as a basis for coming up with the cost of advertising. As a result, a blog with a higher amount of traffic will charge you a higher price than a blog with a lower number. That means placing your ad on blogs with sufficient traffic can range in cost from about $50 to a whopping $10,000 a month. The bigger number, of course, means your ad will receive millions of page views. In conclusion, remember that to determine whether a particular ad space is worth paying for, consider the cost of the space versus the traffic it will receive. Size of the ad The bigger the ad spot you require, the higher the cost of advertising on a blog. A 125 x 125 ad spot, for example, will be cheaper than a larger 300 x 250 ad. Placement will also affect the ad price. Header ads, for example, will cost more than sidebar ads or footer ads. Below the fold ads will cost considerably less than those that will appear above the fold or integrated with the blog's content. Test periods You might want to consider saving a few bucks by asking the blog owner if he/she is offering a test period of ad runs. If your ad will be placed on test period, that means the blog will display it for a limited time but won't charge you for it. After a specific period, you can then decide whether to continue with the placement (at which point you'll have to start paying) or to pull your ad, depending on how well it performed in the blog. This usually works on blogs that are relatively new and are still building momentum. Look for blogs that offer renewable ad placements you can pay for on a month-to-month basis. This will help you manage the cost of advertising on blogs and help your bottomline in the process.
Email Groups - Hidden Treasure Troves For Advertising A Blog Something that has become increasingly popular since the Internet has grown are the email groups that are available through Yahoo, MSN, and other venues. They are a great way to meet other people who have a common interest, and are very similar to the communities that are available through blogging sites. There is plenty of diverse subjects and there are communities for just about any subject. These groups can be a great place for people who have a blog about the subject and want to share it with other people. Most of the time when you join a group, you are encouraged to take a moment and to introduce yourself. This is a great opportunity to tell people about your blog, but make certain that you don't overdo it. Just like with any of the other places you will advertise your blog, you want to make people want to go to your blog. If you are too overbearing, you will turn people off. If your blog covers different subjects, you can advertise it on the other groups that cover those subjects as well. Make certain that your post to the groups is interesting and that you let people know what it is that your blog is about. There's nothing worse than getting taken to a blog under false pretences. When people visit your blog, make certain that you thank them for visiting and respond to comments that they leave. If they know that you appreciate the time that they took, they are more likely to come back again.
Blog Advertising: How Do You Know If You've Done Too Much and Gone Too Far? Advertising is good. It offers information, gives you access to a product or service you otherwise won't know about, it earns people money and fuels several different industries. But you know how anything excessive breeds discontent and greed and neither one is pretty. The wrong use of advertising on your blog could send your traffic south - not exactly the direction you want it to take. So when is blog advertising bad and when is it just right? Is your blog succeeding? The key indicator that you're probably doing something right with your blog advertising is when you're actually succeeding. You get the traffic you want, you earn for a few simple efforts you made and keep your advertisers happy. But don't get carried away by your success. You might think that placing many ads on your blog can help you earn exponentially. What it will do is earn you a spot on your advertiser's black list. Advertisers have guidelines about how many ads you can place on one web page. Generally, this can range from 3 to 5, depending on the sponsor. If you don't want to break the good will that exists between you and your affiliate or advertising program, learn what the policies are and respect them. Is that a blog or a splog? One of the worst labels your blog can be slapped with is 'splog'. That's a blog that contains spam. If your blog is nothing more than just pages upon pages of advertising and little content, you'd probably be better off publishing a fashion magazine. Too many ads on a blog can bury your content, distract your visitors and even frustrate them. Some, such as the very wary ones, will leave your blog in a hurry. If your blog resembles an infomercial, forget it. It will look annoying and take away from the good reputation you're trying to build. Too many choices Another challenge you will be facing when it comes to blog advertising is persuading your visitors to pay attention to the ads long enough to actually do something with them. Otherwise, these ads will be useless. The problem with a blog that has too many advertising units is that it can confuse the visitor. When they're confused, they're less likely to click on an ad, much less subscribe or buy anything. That leaves your advertisers - and you - empty-handed. Managing your advertising A blog page can easily handle an average of three ads, which is something most advertising and affiliate programs will allow. Placed strategically, these ads can easily catch the attention of your visitors. Since there are only a few ads to look at, your visitors can easily decide which one to click on. Now imagine if there were 10 to 15 ads running on the same page at the same time. You've probably seen blogs like these before, with ads splattered all over, rivaling a NASCAR race car. To use blog advertising correctly, first consider the type of programs you will be running. If you will be an affiliate to a brand or company, there are certain restrictions you have to work with. Some companies, for example, prefer not to have a competing brand's ad placed in the same blog. Second, placement and aesthetics matter. Consider some of the highest-rated blogs and study their ad placements. Where are these ads placed on a page, what are their sizes relative to one another and to the content box and what do these ads contain? If you've seen enough of these successful blogs, you'll have picked up enough lessons to know how to use blog advertising to your advantage.
Selling Your Blog: How to Find Blog Advertisers There are several ways to monetize a blog. One of the most commonly used is by selling advertising space, either through text-based advertising or banner ads. But to do either of these, you will have to look for advertisers who will pay to have their ads placed on your web pages. If you're unsure on what to do and how to do it, here are tips to help you find blog advertisers to help you generate revenue with your website: Promote. Instead of just leaving possible banner ad locations blank, let advertisers know that they are up for grabs. Use 'Advertise Here' or 'Your Ad Here' texts to indicate their availability. When advertisers click on these areas, they will arrive on a page where information about buying ad space will be provided. Make sure that there is a webpage that will be used for this purpose specifically. This page may either contain information about your terms or it could be a link that will allow your advertiser to send you an e-mail. Seek out advertisers actively. Other than openly promoting your blog for ads, you could also find blog advertisers by targeting them. That way, you get to choose who will place their ads on your blog. A standard letter of approach to advertisers should contain: - a brief introduction about yourself - a short explanation of the purpose of your e-mail - a short explanation why you're soliciting their sponsorship or ads - a concise explanation of the benefits of placing ads on your blog - details regarding your advertising terms (type of ad placements, industry to which your advertisers belong, maximum number of ads in one webpage, cost, method of payment, etc.) - important details about your site, such as your subject matter, audience, number of traffic, etc. Offer sponsorship. Blog sponsorships are fast becoming a trend online, as the number of businesses utilizing blogs as an extension of their marketing efforts increases. Through sponsorship, you will be working closely with a company (your advertiser) and promote their products and services through your blogs. Your web pages will also carry that company's name, brands and logo. You could also come up with a sponsorship deal wherein specific parts of your blog's content will be sponsored by the advertiser. This type of blog advertising works well if your site is quite popular already and has a considerable number of visitors. Do a keyword search. There are many companies and individuals using Google Adwords who might be interested in an arrangement with you. Do a simple keyword or key phrase search regarding major topics on your blog. Then seek out sponsored links and find out about the companies that pay for them. Get in touch with these people and offer your blog for their ads. Take advantage of links. Blogs and other sites that link with your blog are potential advertisers. If they find your blog interesting enough to link with, they might be open for negotiations regarding advertising. You might want to send them an e-mail to let them know your blog is available for advertising. Tap people who use your forums or leave messages. Another way to find blog advertisers is to offer your ad spots to people who leave comments or messages on your blogs. Seek out people affiliated with a company, group or association. They might be interested to buy ads on your blog.
Join A Community To Advertise Your Blog Something that you will find, especially if you join something like LiveJournal or GreatestJournal, is that users just like you have created communities for people with common interests. There are communities for just about any subject, and if you find that there isn't a community for the subject you can create one. This is a great place to advertise your blog. The nice thing about communities is that there isn't any limit as to how many communities that you can join. For example, say that you love blogging about books, horseback riding, and skiing in Tahoe. All you have to do is look through the communities for ones that have those interests and join them. As long as you post something related to the topic to the chosen community, people will see you and perhaps they will check out your personal blog. Something to remember is that you don't want to write a post tht is one sentence long in order to get people to go to your blog. They will want to know that what you write is interesting and is something worth reading. Joining communities can be a great way to advertise your blog and drive traffic to it. If you are referring to something that you posted about on your blog, you can use a link back to your entry in your post. As with posting comments on someone else's blog, you d on't want people to think that you joined a community simply to get traffic to your blog. Otherwise, people won't visit your blog and you may get banned from the community as well.
Blogging Traffic - Give And Take Blogging traffic is a give and take relationship. Sometimes one of the best ways to get traffic to your blog is by visiting someone else 's blog. Go to their blog and read one of their entries, or read a few of them. Chances are that you are going to find something that you have in common. When you find something that you find truly interesting on a blog, leave a comment so that they know that you were there. One of the best known blogs available is LiveJournal. A great feature of LiveJournal is that you can search for interests on their site and it will come up with results of those who have that interest. Are you interested in horseback riding? You can see what other bloggers are interested in horseback riding as well. When you are commenting on someone's post, you want to make sure that you don't leave generic comment. If you like the post, say something about what you read in the post. After you have commented on the person's post, then you can say something like, 'I really like horseback riding too. I had a similar experience to yours.' and then use it to link back to your journal. But be sure that you sound sincere when you are commenting, and don't make them feel like you're just fishing for traffic. If someone thinks that you are using their blog to get more traffic to yours, they won't visit your site and your efforts will be wasted.
Getting The Message Across If you are someone who uses chat programs such as AIM, ICQ, Yahoo messenger, MSN, or Googletalk and have a lot of online friends, it can be a great way to get people to read your blog and to leave comments on it. As it is with your signature on your email, you don't want to just send an instant message to people everytime you update your blog. You also don't want to simply send a message to someone asking to read your blog. For someone who has been on your friends list for a while, you can be less formal of course, but you want to be polite when you talk to people who you may have not talked to in a while or someone who is new. Use your own judgement when you are chatting with people about your blog. If it's someone that you haven't talked to in a while, and someone asks you what you have been up to, you can point them to your blog so that they know what is going on with you. Some blogs, like LiveJournal, have their own messaging program, so that's also another good way to advertise your blog. Be certain that you don't send someone a message though only to advertise your blog. It's more polite to say something about their blog first, and then tell them about your blog. If you have a common interest, it's a good ice breaker and it will give you something to talk about.
Advertising Your Blog: 4 Ways to Do It at Little Expense During your initial foray into web logging, you'll find that it will take some conscious effort on your part to promote your blog. Of course, you could just simply write feverishly and hope that your blog takes on a life of its own. But that's putting your hopes on randomness which might not work in your favor. If the thought of advertising your blog has never crossed your mind, it's time that you gave it some consideration, especially if you've only begun blogging. Here are ways you can start advertising your blog at little or no cost: Share information for free. Don’t expect or demand to be paid for information just yet. You're still trying to build your reputation and nobody knows you. Focus on putting out excellent quality entries or posts in your blog. Good content, coupled with enough promotional activity, will put you in the blog universe's map. The way to do it is to write articles about your specific topic, articles that are related to your chosen content. Include a short introduction about yourself and your blog and place a link back to your site. Writing articles helps establish your reputation as a reliable source of information and makes you recognizable. Take article writing a bit further and send it out to article databases or social bookmarking sites where it can generate more buzz and get free promotion. Social bookmarking sites allow visitors to vote for your article, so the more it gains in popularity, the more exposure your blog will receive. Target online forums Online forums are today's bulletin boards, the equivalent of the office water cooler. These are sites or pages on the internet that people frequent to ask or answer questions, share their opinions, tell a story, rant, rave or just simply say something. Seek out online forums where topics related to your blog are found. Forums offer free advertising opportunities for your blog and let you network at the same time. Link up with other blogs Never underestimate the power of a good connection. Many bloggers form associations with other bloggers and reap the rewards of a symbiotic relationship in the process. They do this by swapping links, allowing themselves to share their audience with other bloggers like you. Bloggers can also actively promote your blog by mentioning it in their posts while at the same time providing links back to your site. Frequently, blog owners will often allow you to guest write an article or post for a day or a week. This helps expose you and your blog to that blog's visitors. Give your two cents' worth Don't always treat other blogs with content similar to yours as bitter competitors. Sometimes, they could work as silent partners to help you promote your blog. It may sound sneaky or unacceptable to your idea of good ethics but if you look closely, it's not only practical, it's also legit. Each time you visit another guy's blog, consider the niche market it targets. Simply take a look at the prevailing topics and sentiment and you'll have an idea whether it's a match to your needs or not. Leave a short but meaty comment on a relevant article that you truly found interesting. Then leave your name and a link to the blog page where a related topic can be found. What this does is simply promoting your blog to a market that already exists. You're not exactly stealing another blogger's audience - you're simply providing them an alternative. And that's not so bad for advertising your blog.
Blogger Forums - A Great Place To Advertise Your Blog No matter what type of blog that you have, one of the best places that you can advertise your blog is to join a blogger forum. After all, everyone who posts there has a blog and thats the main subject. It's a great place to meet other bloggers and to advertise your blog. There are quite a few blogger forums that you can sign up for on the Internet. One is known as Bloggeries, where you can show off your blog, get your blog reviewed or review other blogs, and find lots of tools that you can use for your own blog. Another good place to go is to Blog Forum. Blog Forum, like Bloggeries, has spots for you to market and show off your blog, Blogger forums are a great place to advertise because everyone in them are of the same mind and want to make certain that their blogs get noticed and read. If you use your blog to advertise something that you are selling, or you want to get a lot of traffic to your blog in order to make money, you want to go someplace where it can get exposure. When you advertise on a blog forum, you know that you are placing your advertisement in a place where blogging is something that people enjoy. Just remember when you are posting to a forum to read the rules and abide by them. That way you'll get your blog noticed and you will know that you are doing the right thing.
Using Blogs As Sources In Articles Depending on what type of blog that you have, it might be a good idea to advertise your blog using articles. For example, say you know about jewelry and gemstones, and your blog is a place where you post information for people to read about jewelry. Submitting an article to a website such as Associated Content can be very instrumental in bringing people to your blog. An good example would be is if you wanted to talk about the common misconceptions about the colors of gemstones. You could write about the fact that people assume that gemstones such as emeralds, sapphires and rubies are one different color, but the truth is that those stones come in a variety of colors and hues. Then you can use your blog as a source for your information, as long as you have blogged about those gemstones. The great thing is that some places, like Associated Content, will pay you for the articles that you write. So if you sell jewelry on your blog, it's like being paid twice for your knowledge. Of course, this is just an example of the way you can use articles to advertise your blog. When you are writing an article, be creative. You don't have to be an expert at what you do. If you enjoy writing stories, you can say that posting stories on blogs is a new and different way to share your stories with others. Then, post your blog link as your source and you have people checking out your blog and your stories.
Setting Your Own Blog Advertising Rates Sooner or later, you will be faced with the decision of whether to use advertising on your blog or not. Advertising isn’t mandatory for keeping your blog interesting; in fact, it's merely an optional tool you can use in case you want to take advantage of your blog's popularity. But once you've decided on placing ads on your site, there's one more issue you need to consider: setting your blog's advertising rates. So how much can you expect to charge or be charged? With blog advertising, there are no set rates. It is up to the blogger to design the correct ad payment scheme that attracts advertisers and allow him to generate a reasonable income at the same time. To help you determine the right advertising rates for your blog, it's important to consider doing some research first, particularly about similar blogs and to consider your traffic and perform some simple experimentation using your site. Playing with figures If you think that setting your ad rates at low prices will attract more advertisers, you couldn’t be more mistaken. Your $300 a month rate may not stand against another blogger's $600 a month rate if you only have 50,000 page views monthly and he enjoys 600,000 page views. An advertiser will look at the ratio between the cost of advertising on your blog against the amount of traffic that your site generates, the same traffic that will potentially click on the ads. A good 'constant' to consider when determining ad rates is the CPM or Cost-Per-Mille - mille being equivalent to 1,000. Let's say a blog receives 150,000 page views monthly. For a 125x125 sidebar ad (usually the most common), the blog charges $250 monthly. Divide $250 by 150 (that's 150,000 divided by 1,000 to come up with the CPM) and you'll get $1.66 CPM. The same arithmetic is used by some of the most popular blogs, including JohnChow and Copyblogger. For your blog, you might want to consider how much traffic you generate and the number of genuine page views you get. These figures will help you evaluate your blog and come up with the appropriate ad rate. Since these blogs are well established, you could start at far lower rates if you're still building traffic. Consider a starting figure of about $0.5 CPM, which is friendly enough to your advertisers and good enough for you. Raise this rate gradually as your blog becomes more popular and as more advertisers and sponsors buy ad space from you. Size and location Advertising rates also vary depending on the size of the ad and where it will appear. Larger ads and those that will be placed in prime locations or 'hotspots' will cost more. Ads will also be more expensive if they will appear along with content or on your blog's header. Cheaper locations will be those found on the page's footer and the area located after the fold. Factors that influence ad rates Not every blog can enjoy strong advertising support. That's mainly because not every blog has the right amount of site traffic, the right visitors, market demographics or niche. These are just some of the factors that affect your eligibility for ad placement and the rate you can charge on your blog. Blogs, by the way, do not pass through the same channels as traditional print media. The cost of providing information in blogs is low enough that bloggers can offer low advertising rates and still earn a profit.
Blog Advertising: The Pros and Cons You Should Know When it's done right, blog advertising can be very profitable. It will not only pay for the maintenance of your blog but it will also a source of some nice extra income. In fact, a good percentage of bloggers take this route to monetize their blog. However, with every good thing come a few disadvantages. If you're thinking of using advertising for your blog, here are some pros and cons you need to know: Pros of blog advertising There are several advantages to using advertising for blogs, which make it an attractive option for your website. These are: Your blog earns. The revenue generated by advertising allows you to perform improvements on your blog. You can spend for maintenance, pay for better website design, buy a bigger storage space, pay for faster bandwidth, etc. This allows you to grow your blog and attract better traffic. Advertising gives your blog credibility. Visitors see your blog as something reliable since you have advertisers sponsoring you. Most professional bloggers have advertisers, which means you will also be seen as an authority in the field of your choice. The partnership with a known company will indicate that you offer quality content. Advertising offers visitors access to relevant products and services. Since ads will appear on the same web pages as related content, your blog's visitors will be able to view any product, service or information from your advertisers that they may actually be interested in. You'll be inspired to maintain a quality blog. Only strong blogs attract advertisers. As a result, you will have all the reasons in the world to make sure that your blog offers quality, useful content. You will be more careful with your choice of topics and subjects. As a result, your writing is much more improved and your blog will become a reliable source of information. The result: increased traffic, a more targeted audience and more advertisers. Cons of blog advertising Blog advertising can affect certain aspects of your blog in a negative way. Some of its disadvantages are: It dictates the type of content you will publish. Once you have advertising on your web pages, you'll have to work extra to make sure those ads are noticed and are considered relevant by visitors. This forces you to modify your content just to adapt it to what will attract your readers and entice them to click on your ads. Sometimes, you'll find that you will have to sacrifice meaty content just to write posts that will promote your ads. It takes up space on your web pages. You'll notice this after a while, when you have multiple sponsors and running several ads in one web page. As sponsors buy more ad space, that will take away from the available space usually reserved for meaningful content. As a result, you'll have to control your content more just to give more room to your ads. Maintaining advertising on blogs is time consuming. Having enough ads on your blog should allow your site to pay for itself. However, it won't run all on its own. Now that you have advertisers and sponsors depending on you, you will have to make sure that your blog is worth it. This means you will have to spend enough time in optimizing your blog so the ads get the audience they need. You will also have to constantly be on the lookout for other advertisers and be ready to negotiate. Other than that, you will have to manage payments and monitor the necessary statistics to make sure that your blog remains competitive. Blog advertising may pay for your blog but it doesn’t take the work away from you.
How to Choose the Best Web Blog Advertising Why monetize your blog? Why not? Earning an income from your blog is not just about the extra cash - it's also a practical means to reward yourself. Plus, you could use your earnings to provide better support for your site, whether technical or administrative. But not every advertising opportunity available might work for your blog. Certain factors do affect how well an advertising type works depending on the nature and content your blog has. Learn to choose the best web blog advertising that will promote your site and maximize your earning potential. Types of web blog advertising you can use: Pay-per-click or PPC PPC advertising is easily the most basic form of advertising a blog can use. It works simply: place a PPC ad on your blog and the advertiser will pay you for every click generated by the ad. Every time a visitor points his cursor on this ad and clicks, you earn money. The cost per click will vary, depending on the type of ad that will run, the value of the keyword/s or who your advertiser will be. Pay-per-action or PPA The PPA is sometimes preferred by advertisers because it translates to having your blog visitors perform a desired action. This action can be different things - a visitor could subscribe to the advertiser's newsletter, sign up for membership or buy merchandise. Pay-per-impression or PPI An advertiser using PPI with your blog will pay you for every opportunity his ads appear on your blog page. This will require some sort of clever strategy on your part but if you know how to use this type of blog advertising, it can work in your favor. Choosing web blog advertising The three types of web blog advertising mentioned earlier can work with different types of ads. These ads include: Contextual ads The type of contextual ads you will be carrying will depend on the content found on the page where these ads will appear. The key here is to ensure relevance. After all, if you're talking about plasma TVs on your blog, what sense would an ad about home loans have on the same page? Contextual ads work best for you if your blog's content deals with a specific topic on a regular basis. This often means that you have traffic that is highly targeted and will likely find your ads interesting. Text link ads Text link ads appear on a blog page based on the texts that appear in that page's posts. It attempts to capture the visitors that read that page for the specific content found there. If content in your blog varies from page to page, text link ads provide a good earning opportunity for you. Affiliate ads If you want a slightly bigger take, a good choice would be to place affiliate ads on your blog. This means partnering with a company's affiliate program and providing links on your pages to products or services offered by that company. This is how eBay and Amazon affiliates earn. Affiliate ads work best if your blog deals with topics that are relevant to a product or service being offered by partner companies. If your blog deals with tips on coping with stress, for example, you could place a link to an affiliate ad promoting a popular book on stress management that your visitors can buy from a partner company's website. Direct ads Direct ads are a form of web blog advertising that lets you work independently and directly with the advertiser. You simply sell ad placements on your site and negotiate directly with the company or individual who buys them. These buyers will be called sponsors from then on. This is a good choice for your blog if you have a good number of traffic and a strong niche market. Pricing and the method of payment will depend on your agreement with your sponsor.
Your Site, His Marketing: How Advertising Works On A Blog Web logs or blogs, began as someone's online journal, a way to express opinions and thoughts and communicate with others on a more personal level. It became such a successful platform that it wasn't long until marketers, online business owners and professionals took note of its potential. These days, blogs are used for marketing, putting out news, sharing information, building a business network, teaching, etc. It also doesn’t hurt that once in a while, you get to use your blog to make money as well through ad placements. So how does advertising work on a blog? Popularity means income It's a sad fact and rather prejudiced against blogs that are just starting out but to make advertising work on a blog, that blog has to have enough traffic. Without sufficient traffic, the ads found on that blog will just not find an audience and therefore will not earn. Now to build traffic, your blog has to have a strong niche and targeted content. Finding a niche for your blog can be tricky, especially if the topic you're offering is obscure and not that easily relatable in terms of advertising. Tricky, of course but not entirely impossible. You'd be surprised at the number of targeted ads some little known topics generate. However, your best bet and the surest way to make advertising work on your blog is to promote a topic that is highly targeted or one that speaks to a niche audience. By building a following, your blog will gain enough popularity to be trusted by advertisers. Advertising on your blog The way advertising works on a blog is simple: advertisers want to promote their products and services, your blog provides the platform with which their ads can gain exposure, mainly by being the site where their target market frequents. If your blog is about shoes, the people who visit your blog are those who want to know more about shoes. From the shoe advertisers' point of view, these people are a gold mine, more likely to buy their shoes based on the interest they have shown. There are two ways you can make advertising work on your blog: by providing ad space on your own or by relying on an advertising server to do the work for you. Selling ad space on a blog is fairly common, particularly on blogs that target a niche market. You simply set the rates, actively contact advertisers and agree on the terms. Or, the advertisers can contact you, after seeing the potential of your blog. How you get paid is simple enough: once the ad has been placed on your blog, your visitors will click on it. Depending on your agreement with the advertiser, you could earn either through the number of clicks the ad receives or the type of action solicited by the ad, such as a purchase or a subscription. If you're fairly new to the blog universe and would rather build your reputation slowly by providing quality content, you might find yourself too busy to actively negotiate and communicate with advertisers. If this is the case you can choose to work with an advertising server. One such is Google'sAdsense, although there are others that work just as well. An ad server looks at your blog and determines the best ads that relate to your content. You simply take the code, put it on your blog and let it go to work. You simply have to collect your earnings using your account. This is a rather passive approach to letting advertising work on your blog but it can earn you a little. Of course, if you want higher earnings, you need to actively put in more effort and seek out higher paying ads with the right combination of keywords that work best for your blog.
Advertising Your Blog In Your Email Signature If you have a blog that you are particularly proud of, and that you want to share with other people, there are a lot of free ways that you can get your blog noticed. One of those ways is something that you do everyday, and that you may not even consider as a way to share your blog. Put the link to your blog in your email signature. Chances are that you send out emails more timese that you can count during the day, Each time you send out an email, you can advertise your blog by putting the address of your blog in your email's signature. It's always a good idea to write something catchy like, See what I am up to now, or Read my latest chapter of my fanfic here, depending on what type of blog you have. The thing to remember about putting an adveritsement in your signature for your blog is to make it short, but eyecatching. You want people to be interested enough to want to click on it, but you also don't want to scare them off. Just like it is with any adveritsement, you want to give them just enough to be interested and take a closer look at what it is that you are advertising. Think about what it is that your blog is about. What is really going to interest people abuot it and want to visit? That is what you should include in your signature, and that is what is going to get people to go to your blog.
SEO Importance In Blog Advertising Having a blog on the Internet that gives people some good informaton doens't do a lot of good if people don't know that it's there. If you want people to be able to find your blog, something that is important is that you have good Search Engine Optimization, or SEO. Whenever you put one or more words into a search bar to look for something, the SEO of a website is what helps bring up those websites. For example, if your blog is about Harry Potter, you are going to want to be sure that your blog includes popular terms such as Harry Pottter, JK Rowling, and other things that are related to Harry Potter. Think about the things that people look for when they are interested in Harry Potter, and the kinds of things that come up when you search. It's always a good idea to use your own experience when you are optimizing your blog for searching. Think about what has worked, what hasn't worked, and use them for your own blog SEO. This way, when someone puts one of the terms that you put in your blog into a search engine it will be one of the sites that comes up. Of course, there are other factors that come into play that determine where your blog will come up in the list, but everyone starts somewhere. The more keywords that your blog uses, the more people will come to your blog. It just takes time and patience.
RSS Advertising for Your Blog? Why It's Still Good for You The problem with the Internet is that there is just so much information floating around that it can be a full-time job just to sift through the good ones and ignore the so-so ones. It's like TiVo on the Web - you only get to access the stuff you really like and avoid the ones that make you cringe, all without the interruption of unwanted material. But what's this? RSS advertising for blogs and websites? Is this the end of an era or just simply part of the Internet's evolution? Why RSS matters Advertising on RSS is ruffling a few feathers mainly because it's a concept that seems to go against the very nature of RSS. For the uninitiated, RSS consists of different Web-feed formats that are utilized for publishing or posting content online. RSS works mainly for content that frequently undergo updates, such as news, podcasts and of course, blogs. The purpose of the RSS is to allow regular visitors of a site to access relevant updates by simply subscribing to its RSS feed. It's convenient, particularly because it eliminates the necessity to access a site and sort through the contents. Will RSS advertising work on your blog? The fact that people continue to subscribe to RSS feed is proof that it does work nicely. In fact, you'll probably notice that more people subscribe to a site or blog that offers RSS feeds than those who don't. As proof, try to compare CNN. com with the New York Times' website. But when it comes to the subject of advertising, all isn’t exactly well. Some people believe that having adverts on RSS sort of defeats its original purpose - that of allowing subscribers access to pure content. There is talk about using an RSS advertising block, one that effectively allows users to get rid of ads that are contained in an RSS feed. So what's next? A full-fledged war between advertisers and ad blockers? To use RSS advertising with your blog effectively, the trick is to write compelling summaries of content found in your site and use that for the feed. A feed containing full text, for example, might fail to generate interest in the ads since the usual purpose of the subscriber is mainly to read the content. Using a feed as a full ad can backfire, since people generally dislike being bombarded by ads. Some bloggers who use RSS advertising, for example, use a full feed as an ad every 10th to 12th post. Their readers still get the meaty feeds that they like but also get exposed to ads the blogger is promoting. If this is the way you think RSS advertising can work for your blog, try experimenting with different strategies, such as combining good content with related ads. That way your readers don’t have to think that the post is nothing but a way to make them perform an action or spend for something. Blocking the hand that feeds Before anyone does anything drastic, let us consider how important advertising is to blogs, websites and yes, even RSS feeds. Thanks to revenue generated from advertising, sites (and everything else that supports them from software makers to hosting services) continue to exist. Advertising provides support for sites that offer us content, including those found in RSS feeds. Without advertising, many sites and providers might find it difficult to defray cost related to producing content. So where will RSS advertising's place be in your blog? Continue to use it. You owe it not only to your advertisers and sponsors who have been helping you meet the cost of maintaining your site but also to your readers who, without your ads, might not be able to access your content.
Social Bookmarking for Blog Advertising Social bookmarking sites are a growing trend and are becoming more popular each and every day. They are a great place to share your bookmarks with everyone and to be able to access them from any computer. They are also a great place that you can post a link to your blog. There are over fifty social bookmarking sites that you use to submit your link to your blog. Digg, Digo, Blue Dot, and del. ico. us are just a few of them that are the most popular. Each site has its own guidelines and rules for posting links, so it's important that you want to read the rules that they have before you post any links. Because social bookmarking isn't as targeted as other forms of advertising for your blog, you may find hta tit will take longer for it to be effective. But it's also a good way for you to get your blog noticed and it may bring in people who may not have found your blog another way. Since social bookmarking doesn't always give you the opportunity to know who it is that has seen your site, or get to know other people, it's always a good idea to keep track of the visitors who say they were linked to your site through a bookmarking site. If the site allows you to put a comment, ask people to let you know on your blog that they found it through a social bookmarking site and which one. That will help you know how effective it is.
Advertising Your Blog on Other Websites for Free: How You Can Take Advantage of a No-Cost Strategy There are several ways you can advertise your blog on other websites without paying a single cent. The trick is to find these channels and determine which ones will work for you. Here are just a few techniques you can use: Advertise on other blogs. You could build a reciprocal relationship with other bloggers, particularly those whose content are related (but not necessarily similar) to yours. If your blog is about gadget and industry news, for example, you could advertise it for free on another blog that offers gadget reviews. By becoming partners with a non-competitor, you take advantage of his market for the right type of exposure without alienating anyone. It's fair, it works and it's for free. Use social media. Social media revolutionized many aspects of the Internet, particularly because it presents a new way of communicating and sharing information. It broke many barriers, allowing people from across the globe to build and join networks, both for personal and business purposes. Social media are sites that can be used to advertise your blogs for free. Nearly all types of businesses that exist on the Internet use social media for promotional activities. The demographics here are clearly defined, people can communicate in a more personal manner and since social media is an accepted platform for marketing, people who read your ads regarding your blog are more likely to be receptive to it. Best of all, advertising your blog on these websites is free. Use a network. To build buzz and gain momentum in the blog universe, you need support from likeminded individuals. Bloggers don't really advertise themselves actively against other bloggers. Instead, they compete with one another by ensuring they have better content and easier to use sites. Although simply maintaining a good blog will help attract other blogs wishing to link up with you, you might also want to actively pursue associations with other popular blogs. Many of the best bloggers around are generous enough to give you a bit of support and will gladly mention your blog in one of their posts. Best of all, a network helps you increase your reach for the same amount of effort. Use article databases. Article databases are repositories of write-ups that bloggers and site owners use. If you choose this route, know that this is a rather indirect way of promoting your blog. It is quite effective nonetheless, particularly if you want to build buzz regarding your ability to provide useful information. Try to search out a specific topic online and chances are, you will find an article written by blogger in an article database. Read this article. At the end, you will notice that the blogger had included his/her name, a short description of himself, what he does, the name of his company and a link back to his site. Sometimes, a blogger might even include a few links to some of his write-ups within the text of the article. This is to entice the reader to click on the link and find related information on the writer's blog. Using links in this manner allows you to advertise your blog for free on a separate website. There's no cost involved here, particularly if you wrote the article and performed the submission yourself. If you prefer to spend a little bit, you could also use copywriting and submission services for a reasonable cost. While this isn’t free advertising for your blog, you still get to expand your presence using another website.
Blogging Directories - Great Advertising Venues If you want to have more people visit your blog, there are plenty of blog directories on the Internet that you can submit your blog to so that people will come and visit it. Most blog directories are listed by the topics that the blogs that are submited cover. Blog Catalog is a free blog directory that offers categories such as career and jobs, writing, Iraq, and many others. It has features such as featured blogs and other things to offer those who submit their blogs there. Another great place to add your blog is blog-drectory. org. Not only do they have an an extensive list of categories with sub categories, you can get your blog reviewed. For the most popular blogs, it shows the amount of hits that blogs have and if they have any reviews. As well as listing by category, the blogs are also listed by location. There are other blog directories on the Internet - these are only a ouple of them. But blog directories are a great place to advertise your blog and to make new friends. You never know what you will find when you browsing through the directory, and you may just find out information that you never knew. Some of the blog directories offer chat features as well, so that you can meet other people easily. As you can see, blog directories are a great place to get your blog noticed and bring people to read your blog and look at your pictures.