Is article marketing just another ad fad? Why are online as well as offline business owners rushing to participate in this latest form of marketing and what distinguishes it from the other more conventional forms of marketing? Article marketing is undoubtedly red hot right now! So what is it that makes it hot? For one thing, when done well article marketing produces outstanding results; that too, at a fraction of the cost of other conventional means of advertising and marketing. It’s no wonder then that everybody who is connected with internet marketing would want to jump onto the article marketing bandwagon. Innocuous as it may appear; article marketing has overshadowed the glitz and glamour of all other ostentatious forms of advertising and has turned the conventional world of marketing on its head. With article marketing there are no huge million-dollar marketing campaigns run by scores of staff. Article marketing involves just one person - you; and it costs nothing at all. Article marketing creates the ideal advertising engine for internet businesses. This is what webmasters hope to achieve by using article marketing as a major part of their promotional endeavours: * Article marketing through publication in ezines give marketers unprecedented exposure to millions of readers right across the world in just one shot. * Article marketing through publication in ezines also assures click-through traffic to the marketer’s site as well as new sales from Click-though traffic. * Article marketing through publication on non-ezine websites gives marketers valuable one-way, inbound links to their primary websites, which in turn increases the link popularity value of the search engines * Article marketing through publication on non-ezine web sites attracts traffic from those websites where the article is posted and guarantees new sales from click-through traffic. The reason why article marketing is so effective is that articles are content-rich and this content offers valuable information to their readers. This is unlike conventional advertising, where advertisements and promotional articles are only descriptive and not informative. Traditional advertisements offered no real value to anybody else expect the advertiser; whereas articles provide real value to the reader. The new-age customer does not want a mere description of the product that is being marketed. Instead, he wants to know the inside story. He wants to know why he should buy the product and how it will help solve his problem. The promotional significance of article marketing lies in the innate ability of valuable articles to generate target traffic to your website, thus increasing sales tremendously. Effective articles do not directly promote their products. In fact most webmasters and publishers discourage the use of promotional materials within the body of any article that is posted on their site. All promotional materials are generally left in the 'About the Author' or the 'Resource Box'. Including any kind of self - promotional materials in the body of your article will only ensure it’s exclusion from more than 50% of potential publishers. How to write an article that sizzles Here's how to write a sizzling hot article that capitalizes on the article marketing boom: * Grab your reader's attention with the title itself – First impressions matter. Entice your reader with an attention-grabbing headline and lure him into reading more. If your title does not get the attention of the reader, you can be sure your article will languish, unread. * Know your audience – Target audiences are different for different products. Potential customers for cool ringtones are radically different from customers who are looking for wrinkle cream. Determine your target audience and write an article from the perspective of this audience. * Hook your audience – Now that you've got the attention of your target reader, your main aim should be to try and get him reading more. The first line of your article can either make or break your article marketing endeavor. Hook your reader with an amusing anecdote, an interesting byline or a thought to ponder over. Do not keep your best for last; you can be sure no one is going to wade through paragraphs of mundane drivel in the hope of finding something interesting. * Highlight the benefits of your product - Very briefly but very prominently, outline the benefits of your product or service. Make your reader feel like it is something he cannot live without even though he has not realized it yet. * Keep your article focused – When writing an article, stay focused on what you hope to accomplish with your article. Is your article meant to attract potential customers, to enhance your link popularity or is it meant to clarify a controversial issue? * Personalize your article – Speak directly to the reader; person to person. Use a lot of ‘me’ and ‘you’ in your article instead of he, she and they. Reach out to your reader with warmth and empathy; make him feel like you are they to help him, not just sell to him. * Keep your article politically correct – Avoid being prejudiced or opinionated about anything or anyone. You are trying to promote your product; not trying to run somebody down. Negative publicity will earn you just that - negative attention. It will not help you clinch a sale. * Keep your sentences short and simple – Internet readers have short attention spans. Long-winded articles that go nowhere are bound to get them bored and restless. Articles that convey your message in short succinct sentences have a higher success rate than articles that use long-convoluted sentences.
Making Money with Articles: Optimal Article Length When choosing an article for your website, make sure that it is a length that is optimal for search engine optimization efforts. Articles that are as short as 200 words or as long as 500 words should fit into this category. Even if search engine optimization is not your goal, it is still a good idea to keep your articles at this length for your reader’s sake. They are likely to not finish your page if it is any longer. This could leave them Kith only half of the information you wanted them to have or leave them with the impression that your site is too “wordy”. Most Internet readers do not read a website page as they would a book, so the shorter the better. Even if this means splitting one long idea into 4 or 5 pages. Be sure to label them so that the reader can pick and choose which part they want to read or so they know what is coming up next to help them determine if they want to continue reading. Word Count 184
Whatever type of business you can think of, you can be sure that you can find them online. Online businesses are the trend nowadays. All sorts of businesses are sprouting. Their number increases day after day. So what are you waiting for? You may find that bringing your business online will bring you more rewards than the traditional offline business venture. Setting up a business online is one thing. Making it successful is another.
With the infinite possibilities of the World Wide Web, we can make an intelligent guess that other businesses have made their way online, as well as limitless upcoming new businesses. With an online competition like that, making your business one of the best online is seemingly impossible to do. Have faith, and think of this as a huge challenge – achievable and not impossible. Your business starts off with setting up a website. This would be another topic, seeing that we are tackling article marketing. After you make a website for your business, you have to let other Internet users to know about your business website and visit your business website. You should advertise your business website. This can be done in various ways. One preferred strategy is by article marketing.
Article marketing is a useful tool and a powerful source of generating traffic and providing links to your business website. Article marketing in its greatest sense, generates traffic to your business website. In order to be successful in article marketing, your articles must be able to generate traffic. What does this mean? A person online that reads your article and consequently goes to the link to your business website generates a hit. Website traffic refers to the amount of hits that a website generates. In your case, it is highly recommended for your business website to have lots of traffic.
The likelihood of somebody in the Internet buying your product increases as the traffic to your business website increases. This is sort of like having a lot of customers coming in your store. The bigger the number of people inside your store, the better the chances you have of selling your product. Probably the best strategy to increase traffic to your business website is article marketing. Aside from creating articles that appeal to consumers, it is also of prime importance to advertise your articles to the online community where they can be reached. You can’t just post your articles anywhere in the Internet. It would be harder than finding a needle in a haystack.
They don’t call the Internet as the infinite web for nothing. It would be like placing an ad poster to a very isolated alley or desert. There won’t be too many people finding your ad. In order to advertise effectively on the net, it would be for your best interest to submit your articles to well known article directories and ad sites. Search engines run through article directories. This would be of big help to exposing your article to the online community. A lot of potential customers can be reached especially those that prefer to use search engines. But you can’t post your articles in search engines. There are places to post your articles and these are called article directories. Some require payment but the huge majority of article directories are free.
These article directories categorize your articles to their appropriate field or genre. Most of these article directories have a search field to help speed up the search for specific articles that online users want. This is where article keyword comes in. Your article should have the appropriate keyword or keywords to make it easier to spot. These are the same keywords that online users use to search for what they want in the search fields of article directories or search engines. Why is article marketing effective at directing quality traffic to your business website? One of the reasons that article marketing is effective at directing quality traffic to your website is that when an online user reads your article, it already informs them of what your business is all about as well as your available products and services. They visit your website because they are there to already do business with you, or seek for additional information regarding your business. Hence, they are referred to as quality traffic since they are most likely to buy than regular traffic, who happens to be online users who just browse without intending to buy. In order for your online business to survive, you must have a steady flow of traffic in your business website to sustain you. If you want it to thrive, attract even more traffic to your business website by creating more articles. Do not underestimate the power of articles. They inform all potential online consumers. Don’t settle for just a few articles. The more articles, the more traffic your business website generates.
Since the beginning, you've been told that "Content Is King" but there are so many website owners - who have been trying to win the search engine battles - ignore the rules and try to be 'smart'. They used software and tools to trick the search engines to get their websites indexed highly but only to find out that their websites were banned a month later. Don't get me wrong! There are actually some legitimate tools that can help you get your websites ranked higher. People pay a hundred dollars or more just to own them. That is fine as long as it works and does not violate the criteria search engines are looking for on a website. But why are they doing it? For an obvious reason, I guess - to get as much traffic possible to their websites, which in turn produces more revenue to the website owners. And then, there are really smart marketers who go by the "Content Is King" rules and are really winning the search engine games day by day. These marketers use words to turn into traffic. With a single 500-word article, within time, they can create hundreds of backlinks to their websites – resulting in more web traffic, more sales, and more profits. Then, they write one more article, and some more. That's right – we call them article marketers. You can see their names when you search a keyword and their articles appear on the main page of the search engine. You click on the links and their articles come up. Now let me tell you a little secret. These marketers don't write these articles and post them only on their websites. First, they write these articles and at the same time allow others to reprint them for free. That makes you able to forward these articles to other people and these other people can also forward to more people provided the content of the articles are not changed or modified. In short, these articles are viral. Second, they submit these articles to various article directories and online publishers to get maximum exposure. The more publishers they can find, the more audience they can reach. Thus, the more sales they can make. Think about it. If the pros are doing it and they are getting tons of traffic and sales, then you too can have the same privilege - only if you follow their steps. Wouldn't you want to generate sales without having to pay a single red cent? If the answer is a resounding 'yes', then consider article marketing seriously.
One of the most effective and powerful methods to promote your web site is with articles or what some call “Article Marketing”. What articles have to do with promoting your site you might ask, well, a lot! First, the Internet is providing a major thing to the web surfers and that is information or in other words content, you probably heard people say often that in the Internet marketing arena “content is king”. Every web site owner need some content for his site, this content might be text, articles, audio info , video clips, Images, news feeds, graphs & charts etc’. Google could be illustrated as a teacher standing in front of a class and asking a question (a surfer is making a search in Google), in front of our teacher seating millions of students all crying out load: “ I know the answer pick me! “ (the web sites trying to be first in the SERPs (Search Engine Results Pages). How our teacher is supposed to decide who of all those millions of sites might have a cleaver, concise or the right answer? Google needs some criterions to determine the quality of these web sites. Google is using Page-Rank ( PR ) to determine the quality level of web sites. It is known that one of the major factors they weight most heavily is the amount of other web sites pointing or linking to your site or “voting “ on your site. Ok, so now you understand you need many other web sites to point and link to your site in order for your site to receive as higher PR as possible. How to Get One Way Back Links to Your Web Site How would you cause or convince other site owners to place a link to your Site? Actually there are many ways to do just that, Reciprocal linking directories, these directory sites serve as intermediates between web sites owners. Sending emails to other sites webmasters, buying links from high PR sites, leaving comments at blogs with your signature, providing testimonials about products, books and services and at the end leave your back link to your site etc’. How to get links to your sites is an article subject deserves its own article and is beyond the scope of this article, here we focus on Article Marketing. What is wrong about reciprocal linking? Noting is wrong with it, the thing is the search engines are counting all the incoming links and comparing them to the number of the outbound links, the more links you have that are linking to you the higher The PR would be. Google is looking for natural linking if they see many reciprocal links they understand it’s an arrangement linking and not natural linking. As you might imagine reciprocal linking is time consuming and I personally don’t have the time to peruse it. The best method to get one-way links to your web site is by article marketing. In every article you write at the end you should add something called resource box, in it you write your name few words about yourself and a back-link to your site! Yes this is the most important part in your article. What is Anchor Text and How to Create It The back-link should be in the form of anchor text link, this is a text that describes your main theme of your site, underneath it “hides” the hyper link to your site. Let’s say your site is about Credit Cards, then it is recommended you back link to your site by using the text: Credit Cards and not merely by using the straight forward URL address of your site. It’s most important because this way the search engines associate your site with the theme of your site, that is because if many sites are linking to you using the anchor text: “Credit Cards” then the SE will determine not only that your site is important but that your site is important site in the field of Credit Cards! It’s recommended to create few anchor texts keywords so you will gain credibility in more than a single keyword. Creating an anchor text is very simple thing to do, all you have to do is: - Copy the URL address of your site and paste it in MS word document. If it's live link it would be in blue color text. - Mark it and right click on it with your mouse. - A menu will pop up, one of the options there will be” Edit hyper link”. - Click on it and you will see two small windows the upper one will say visible text to be seen, that is the anchor text you want. - Type there your site’s main theme text (Credit Cards). - Underneath it you will see a windows that will say actual link, there your site’s URL address will appear, click ok at the bottom and you are done. - Copy and paste the anchor text link to your Article resource box. Distributing Your Article I usually build my web site with one article of about 1,200 words, divided into three sections of about 400 words each. Why 400 words? because with 400 words you can cover in-depth subject. I will explain why I divide it into three sub articles later on. After you have written an article and arranged the resource box, now you are ready to submit your article to article directories, there are many article directory sites and few with high PR article directories sites. In each of these sites you will find Thousands of articles in hundreds of categories and sub categories. Why all these authors submit their articles for free to the Article Directories sites? you guessed it, they all need back-links to their sites. On the other side of this coin there are the web site builders that have no time or talent or both and they need badly content to their sites, what do they do, yes, you guessed it right once again, they come to the article directories sites and pick a good article/s to put onto their sites for free, all this, as long as they keep the author’s resource box with a live hyper link to the author’s site. Once your article is put into many article directories it starts to develop a life of its own. Web site owners paste it on their site pages, Ezine publishers might grab it to their electronic magazine, online as well as offline publishers and editors who are always on the look out for good content and interesting info might use your article for their needs. Bloggers can put it on their blogs and by that enables your article to be syndicated via RSS feeds all across the web. The wide spread distribution of your article can bring some traffic to your site on its own merits and might even serve at time as alternative to SE traffic. All this creates a snow ball effect that can build your site’s PR and establish you as an expert in your field. This whole process takes some time and it’s gradual and that’s the beauty of it, SE perceives it as natural growth and rewards you accordingly. This process is intensified as time passes by and new sites continue their marketing efforts and gaining higher PR and by that strengthening your site because now higher PR sites are pointing at it. Important point I would like to make here though, SE notice in few months time that the content that is pointing at your site is a duplicate content and this fact weakens the effect but as long as you keep producing new high quality articles and repeat the process your site will rise in PR and continue to raise in the ladder to the top SERPs of the Search Engines. In addition it is recommended to make few headers to your article in order to improve the chance to be published in various medias and to lesser the duplicate content effect. This is why I mentioned earlier that it’s wise to build your article in a structured way of three parts, each of about 400 words, in some cases each part can cover different aspects of the subject at hand and be divided into three different Articles. The best tactic is to make it in phases, send an article to the article directories every three or four weeks, don’t send it to all directories at once and not all your articles at once, keep your ammunition for the months ahead. How to Distribute Your Articles Automatically Article distribution is time consuming as well. There are two solutions to it, there are some software products that you pre-set and upload your articles and the software will automatically distribute them to your article directories of choice. The second solution that in my mind is the preferable one is a web service that will distribute automatically your articles to not only the article directories but to thousands of publishers and editors as well as writing groups on the net and by that give you a better coverage and in addition it’s much quicker. I usually start with up to six of the leading Article directories and then go to the automatic distribution service on the net which is free for a certain amount of distribution level. You can reach it through my web site. Article marketing is the most power full method I know to make Search Engine notice your site and spider it, then increase the amount of back links to your site automatically and naturally and makes the SE index all your pages and provide you high PR and good placements at the SREPs. Use this knowledge wisely and prosper.
It's obvious that the benefits of submitting your own articles to various different article directories are simply amazing. You get free publicity. You don't pay for advertising. You can have your own articles as a viral marketing tool. And, much much more. But, wait a minute. "I can't write. How can I submit my articles if I don't even have one written?" If this does not describe you and you're already writing good articles on your own, then what are you waiting for? Start publishing your own articles now. If you belong to this "can't write a single word" category, then stay with me here. I don't blame you for it but I believe this is a problem that can be fixed. I used to have no idea to write at all, but I knew my problem was because I was trying to write about something I didn't know. It's a bit confusing but let me rephrase. Find something that you know a great deal about and if you are passionate enough about the topic, your juice will flow like water. Your head will generate more ideas than your writing speed can catch up. For further help on writing an article, here are a few tips. 1. Enumerate your points, like what I’m doing now. A 500-word article can have 7 or 10 short points in it. 2. Look at some other articles of the same interest. Model (not copy) the writing skills of others. 3. Write your articles like writing stories. Writing your own experience sometimes help. 4. Write like you talk. Forget about grammar in your first round of writing. Go back to the article and fix your mistakes once the article is finished. 5. Write, write and write. Nothing helps more than practice. Your first article won’t be good, but the second one will be better. The hundredth article will be much better than the 50th. So, write more. Still stuck with writer's block? Then, I suggest two ways to get around. 1. Hire ghostwriters to write exclusively for you. Ghostwriters are authors who will write on your behalf on any topics that you assign them. They'll charge you for their service. When the articles are complete, they are yours to keep. You can claim the authorship of the articles, put your name on these articles and often, claim the copyrights of the articles too. Many Internet marketers are doing it simply because they don't have time to write or they don't have any expertise on the topics that they want to write. 2. Join private label article membership clubs. For less than thirty dollars a month, you can get tons of contents which you can private label them with your own name. But, be very careful because article directory owners don't like duplicate contents in their databases. Make sure you modify the content of each article before you submit them to any article directory. You don't want your name to get banned by these article directories. On a special note, majority of private label rights operators put a cap on their membership sites. As soon as they have enough members, you won't be allowed to join them until the existing members cancel their membership. The two methods of creating your own articles above are definitely meant to help you get going. After having your articles in your hand, like most people say, the world is your oyster.
Writing the perfect article for submission to an article directory for marketing purposes is all about striking the right balance. You need to provide web publishers and readers with well-written, entertaining and informative content. However, you also need to be keyword savvy so that your articles will do well in searches in both the article directories and on the major search engines. But which is more important? Without a doubt, good content should always take precedent and the major search engines are finding more and more ways to reward good content on the web, while penalizing keyword heavy content that holds little value for readers. However, that is not to say keywords should be abandoned altogether.
They are still vital for good search engine optimization and article marketing, but they should be used with carefully. We have all run a search on Google or Yahoo! and clicked on a result only to be presented with a pointless, barely readable article that is stuffed with keywords. In 99.9 per cent of cases the immediate reaction is to click away from such a page as quickly as possible. The point here is that whoever published this page effectively used keywords to get a high search engine page ranking and get visitors to the page.
However, the poor quality of the page's content means that the visitors are lost immediately. Therefore, the secret is to find a good balance. With a little work you can produce an article that reads well and has enough targeted keywords to help with SEO. In general, keywords should never go above a 2 per cent density. So, if your article is 500 words long, you shouldn't have more than 10 keywords. Also, it is not about how many keywords you have, but where you place them. Above all, the keyword should appear in the headline, the description, the opening paragraph and the last paragraph. These are by far the most important. The remaining keywords can be interspersed with the main content at any points you choose and where it reads well.
If this is done well, the reader won't even realize that there are keywords in the article. So when you are writing article marketing content, you will first need to decide on a subject you wish to write about and the keywords and keyphrases you want to use. Researching these keywords well is vital and there are many tools available online to help you with this. In general, your keywords should match the words a potential reader who is interested in the subject of your article might type into a search engine. Your first priority when writing an article is to create something that will keep readers attention and that flows well. For this reason you should forget entirely about keywords at the outset. Write your article but do not worry about where they will appear in the text. Although often they will find themselves into the text naturally as you write. Once the article is written you should edit it to make sure it reads well and achieves the purpose you intended. In general, an article should be informative or entertaining.
When you are happy with the article you can then worry about inserting the keywords. Sometimes you will find places where they will slot in naturally with the flow of the articles, while in the other cases you may have to change the wording a little. However, do not leave keywords interfere with the structure, meaning or readability of the content. Look over your article carefully at least once to make sure all is in order. Ensure that there are no grammatical or spelling errors. Sometimes, as you reread your article you will often see more opportunities to subtly work in a few more keywords without disrupting the article. Now, you have an article that will serve you on two fronts. It has the good content to get it noticed and published by web publishers and it has the keywords needed to draw the attention you need to both the article itself and your website.
There are no guarantees that your article will be appearing on the first pages of the search engines within days, or perhaps ever. However, if you maintain these methods over a period of time you will find that your articles will begin to bring the traffic you desire to your website.
I quickly learned that writing articles and submitting them to online publications was a great way to attract new readers and gain experience as a freelance writer. I have been fortunate to have several of my articles published on high trafficked websites and have made some wonderful new friends as a result of submitting my articles to these free ezines. Here's the resource box I include at the end of my articles: Rose DesRochers is a published poet and freelance writer. Rose has been writing poetry for more than 20 years. She is also the founder of http:// todays-woman. net, a supportive online writing community for men and women over 18. She is also the Assistant Administrator of http:// invision-graphics. com. What you are giving is your permission for the publisher to publish your article in exchange for a byline at the end of the article. The byline is about four lines of text about yourself, including a link to your website. Whenever I write an article, I first publish it on my own website and then submit it to ezines. Ezines will not take the time to edit your article, so make sure that you proofread it before submitting it. You may want to have someone else go over your article for errors before submission. Here are some ezines where you can publish your articles. articledashboard. com isnare. com articleblast. com boazepublishing. biz proxylate. com goarticles. com You may also wish to search through ezinesearch. com for publications that will be interested in the genre of articles that you write. Websites are constantly looking for free content to re-publish. Many webmasters search article directories such as articledashboard. com in search of content to publish on their websites. The number of ezines online is growing everyday. I’m constantly receiving invitations to submit articles to new ezines. Writing and submitting free articles is a great way to gain exposure and increase your income when people want to hire you to write content for their websites. It won’t be long and you will be recognized as an expert in your field.
There are several ways to producing articles without having to write them yourself. Using a ghostwriter is one way, using private label rights articles you have bought is another option and doing an expert interview is yet a third way to compile article information. Borrowing another writer's article for use is yet another way to provide content for readers. Give the original author credit within the body of your article and fill in the rest with quotes from that author's article. This is a can't lose situation for everyone. You don't need to do the writing of your article, the writer who wrote the original article gets free publicity, and the reader gets the information that they want or need. Everybody wins. Using public domain articles that are related to your subject is yet another way. Permission from the author to use their work isn't necessary, but letting your reader know where the content originated will keep their trust. Don't try to pass the words off as your own. Use survey results from a self-conducted survey as an article. This does mean you'll have to write a little, but compiling the results and turning it into a fast article isn't very hard or time-consuming. You can create surveys through Survey Monkey at surveymonkey. com . Use government provided information. Articles written by United States Government Authors are automatically in the public domain. The government is a prolific writer - on a wide variety of topics. Visit any United States Government website, and you will be greatly surprised with the amount of information that is free for the taking. As you have seen, providing quality articles without writing a single word, or with just a bit of writing is possible. The information and means is there, use them.
Article submission is perhaps one of the best ways to leverage your products and services on the Internet....that is, if done correctly, but like Link Exchange, I think it's being abused. That said, I don't think Article Marketing is about to die. It's alive and strong! I have noticed that a lot of authors are submitting articles for the wrong reasons. Authors are submitting 'half baked' articles fueled by a 'PageRank' and 'BackLink' craze, something I find very fruitless.
Like in link exchange, the search engines have wisened up and are getting better at weeding out 'spam'. It’s imperative that you submit ‘quality’ articles. A badly written article may generate you that ‘backlink’ that you so much desire, but the real purpose of submitting your article to an article marketing directory is to gain publishers who will willingly publish your articles on their websites, blogs and newsletters; that’s where the real traffic comes from. Publishers should 'want' to publish your article, hence the importance of good writing. Submitting numerous short (less than 500 words), poorly and haphazardly written articles will do you no good. Also submitting the same article over and over with a few modifications is not acceptable; it’s duplicate content and defeats the purpose of a directory.
An author needs to sit back, choose a good topic and come up with a article that is an effective marketing tool, an article that captivates the reader and makes him or her want to publish it, print and/or forward it to their friends. Anything less is essentially a waste of time! How many times have you seen a website with thousands of backlinks but with no ‘PageRank’ or worse still does not feature in the SERPs (Search Engine Results Pages) at all. Too many, I must say. Too many article directories contain tons of 'garbage',...if 'numbers' is the game, then why do some of these directories with tens of thousands of articles have very low PageRank or in numerous instances none at all? Quality rules! As an author, your number one priority when writing an article is ‘quality and uniqueness’. You must write powerfully and with purpose. Your writing must be attractive and persuasive, otherwise it’s not worth the trouble. My suggestion: Write a few 'very good articles' and submit them to carefully selected article directories. Make sure it's a well written and useful article....something site owners will want to publish in their blog, website or ezine. As I post post my own articles to directories, I always find myself refining the article. This may or may not have any direct benefit but I strongly believe it's part and parcel of the quality control process. Personally, I don't worry about PageRank or BackLinks, I also do not force feed my directory and I read each and every article that is submitted to the directory. Write good articles and let it come to you naturally....the search engines will reward you as bloggers and webmasters post your articles on their sites, something they will only do if your writing is stimulating and relevant. Look at your article as 'Your Product' or 'Your Service'. A service or product that is not 'choreographed' properly will almost always be rejected. If you are having trouble writing, make time and study what the topnotch writers are doing. The Internet is 'pregnant' with excellent writers. As an owner of an Article Directory, I demand from my authors that they make a serious attempt at writing quality articles. For example, I now do not accept anything less than 500 words in length...debatable yes, but shorter articles are usually badly written. In summary, here are a few salient points to note: 1. Plan, be clear, be original, structured, substantive and interesting. 2. Your writing must be grammatically and syntactically correct. Spelling mistakes are a no-no! Proof read your articles. 3. Your article(s) should be at least 500 words long. 4. There are plenty of writing samples and guides all over the internet. Look for them and use them. Visit article directories and read the articles within. Nobody is asking you to re-invent the 'writing wheel', but it's of utmost importance that you keep abreast with what the top authors are doing. 5. Get feedback from your friends and colleagues. Two or more heads have always been better than one. 6. Write on topics that mean something to you - passion breeds excellence. 7. Finally if writing is too laborious for you, hire a Ghost Writer and let him/her express your thoughts for you. Article marketing should be a win-win situation for directory owners and authors, therefore responsible directory owners should guide their authors and help them improve their writing; such as digging up information for them and emailing it to them in the form of a weekly newsletter, a blog or a forum. Additionally, directory owners should engage their authors in meaningful discussions on article and general marketing, as it is part and parcel of the cut throat Internet Marketing Game, a science that must be taken seriously.
Making Money with Articles: The Best Place to Place Affiliate Links on Your Website Where you place your affiliate links on your website can really make a difference on how many clicks you end up getting and, since every click means a potential sale, this is an important aspect of internet marketing. Research has shown that the most effective affiliate links are text links. Yes, plain text links. Not big flashy banner ads like most affiliate website are filled to the brim with. What happens is, you write a great article (or have one created) about the product or something related to the product and stick the link into your text. This allows interested readers to see the link as they are reading and click on it. Of course, your article and your link have to work effectively together to make this happen. A bad article and an unrelated link to an unknown product are not likely to make the profits roll in. So the next time you are out to choose an affiliate link, try placing a relevant link in a great article that is well optimized for search engines and see how it works out for you. Word Count 199
Making Money with Articles: Easy to Read Articles When writing articles, make sure to keep your readers in mind. Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having good titles, a lot of subtitles, and making use of bullet points to help your readers easily scan your page. Readers prefer a site like this that is easy to use and will be more willing to come back to your site time and time again. The more that your readers return, the more opportunities you will have to get them to click on each one of your affiliate links. Failing to write your articles in this manner, or to have them written this way, could turn your site visitors away before they even have a chance to see what you have to say or to learn what your affiliate links are all about. Keeping your articles organized as recommended will keep your visitors returning and enable your site to continue making money for you. Word Count 183
A great way to help boost your website’s profits is to consider using affiliate programs. Affiliate programs allow affiliates to boost their own online income while allowing the program owners to boost the advertisement and sales of their products. There are so many affiliate programs online that finding one to suit you and your website’s topics, themes, and subjects is easy. First you will want to do a search for affiliate programs. Two very good, informative websites to help you in finding profitable affiliate programs are AffiliateGuide. com and AssociatePrograms. com. Both give lists of appropriate and popular affiliate programs from which you can choose, and you can find out more about each affiliate program listed with just one click, rather than spending a lot of time using search engines. AffiliateGuide.
com has an extensive list alphabetized by category to help you in finding profitable affiliate programs. It posts a news section where you can find out the latest news regarding various profitable affiliate programs, an affiliate blog to keep you up-to-date on what’s going on with affiliate programs and further help you with finding profitable affiliate programs, advice for starting your own affiliate program and tips for those who are already affiliates. Aside from providing lists of profitable affiliate programs, AssociatePrograms. com also offers a newsletter, a forum, a free 18 step tutorial on how to be successful with affiliate programs, and tips on pre-selling, using keywords and making the most of your AdSense revenue. Finding profitable affiliate programs is just the first step in boosting your online income; take that step! Find an affiliate program that suits your website. It won’t be difficult; affiliates are looking for people to help them advertise and market their products.
You’ll get paid a commission, and they’ll get advertising and increased sales. It’s a win/win situation.
Writing articles related to your product or service is an excellent way to boost your sales without costing you a dime. Search Engines are constantly on the look out for freshly written content. So how do you come up with ideas for your next article? Here are ten tips that will certainly help: 1) Hang out in online discussion groups. Watch what people are talking about. Look at the questions they are asking. The topics that are bringing the greatest number of visitors would make for an excellent article. 2) Take a look at what information is being broadcast on TV, radio, newspapers, and online. They can be invaluable sources to help you determine what's 'hot'. 3) Read quality blogs. What are people posting about? What kind of comments are they leaving? What questions do they have? Blogs are the internet marketing medium of the moment and you can literally find blogs on any topic. This is an excellent source for your next article idea. 4) Survey your current customers or website visitors. Ask them what kind of article they would like to see in your next ezine or published on your site. 5) Check online and offline bookstores. What are the top sellers? This can be a good way to come up with an article that catches the attention of what people are reading. 6) Be seasonal. Write about what is going on that time of year. Holidays, festivals, sports, graduations, etc. all makes for an article that someone will want to read. 7) Write an article about a current fad. There is always something that is hot at the time and could make for interesting reading from you. 8) Keep track of what your customers and prospects are asking you. If you get an email or phone call with a question this may make for a good article. Others may have the same question, but are afraid to ask it. 9) Use your intuition. What will everybody be talking about next Christmas? Read books and articles by futurologists about societal trends and then take a hunch on what people will like to read about a year down the line. 10) Start a swipe file on what others are writing about. If it is of interest to you it will probably be of interest to others. Never plagiarize the work of others, but you can certainly get good ideas this way. The biggest benefit of a swipe file is having it handy to refer back to over and over whenever you are ready to write your article and are not sure what you want to write about. If you still find it hard to write about your idea, you can hire a professional to ghost-write it for you. The costs are not as high as you may think and, considering what's at stake, it could be the best investment you ever make.
Writing articles is a very good way to promote the product or service you sell from your website. By writing an article about your product or service, you can stress the benefits of using your product and any extra value they provide their users. These types of articles can also help your potential customers properly evaluate your product or service, to determine if it suits their particular needs. Using articles to promote your product or service can also help drive traffic to your website, establish you as an expert in a particular field and build your online credibility. If you do a search of the internet for article directories, you will see just how popular this form of advertising has become. Everybody who is anybody in online marketing knows the power of this type of advertising. So if you want to enjoy any type of success in online marketing you will need to take full advantage of this powerful free marketing tool. Because these types of articles are displayed in article directories that are indexed by the search engines regularly, you will need to write your articles properly in order to reap the full benefits of this type of advertising.
Title: The title of your article is very important. First it should attract potential readers and draw them to click on it and read your article. You should use your article’s major keywords in the title if at all possible. This will help it get better search engine rankings and drive more traffic to your website. Keywords: To achieve a top search engine ranking and stay there you need to use the right keywords. Keyword enriched articles will help you reach the top of any of the major search engines. So before writing your article think of the keywords someone would use to find the product or service your promoting and include them in your article.
Word Count: The size of your article is also very important. Most article directories have specified a minimum and maximum word count for articles submitted to them. In most cases the minimum is 400 and maximum is 1500. So always make sure your articles contain a minimum of 400 words in order to avoid submission problems do improper article size. Spelling Grammar Punctuation: These three areas can make or break your article. The main purpose of your article is to promote your product and establish you as an expert on a given topic. So you need to make sure your articles are written properly. After writing your article check it for both spelling and punctuation errors. After correcting any errors you find, read it again to make sure it flows smoothly and contains words that can be easily understood by almost any reader.
It also helps to let someone else proofread your work before submission to insure there are no errors you've missed. Bolding and italicizing: This is a very important technique used to force the search engines give more preference to particular words contained in the text of your article. Always bold your main keywords in the body of your article. You can also italicize your secondary keywords in order to get them noticed by the search engines too. Internal and External Hyperlinks: You can create links to your website in the article. It is also wise to incorporate links to other articles you have written that would be helpful to the person reading your article. However, you should not include affiliate links in your article because most article directories frown on this practice. Next we will be discussing the author resources box located right below the body of your article. Most authors include unnecessary information here in an effort to impress their readers. If you really want your articles to sell, only include information in your resources box that is relevant to the product or service your promoting in your article. Also don't just put a long list of all the websites you own because it will only dilute your credibility. Here is a list of the essential elements of a properly written author resources box. I will also include some optional elements you can choose to include if you like. Your Name: You would be amazed by how many people don't include their name in their resources box. Your name and title if applicable should be on the first line of your resources box. Your Contact Info: Your business address, phone number, email address and any other information that would help your potential customers locate your business if necessary Your Web Address: The next line should contain your web address in valid URL form. Your USP: Your USP or unique selling position is 1 to 3 sentences that encapsulate the essence of what makes your offering unique. Your Call To Action: You warmed them up with your article now its time to lead them to buy from you or visit your website. Your call to action is where you ask for the sale. Here is the list the list of optional elements you might want include in your author resources box. A Newsletter Subscription address: Getting your potential customers to visit your website is very important. But capturing their email address is even more important to you. If you can get your potential customers to provide you their contact information, it will provide an opportunity to build an ongoing relationship with them based on your expertise in your chosen field. A Free Report: Providing a link to a free report you have written that provides more information the topic of your article is also a very powerful tool you can use to convert visitors into paying customers. An Anchor URL: If you want to build search engine relevance for a keyword or phrase you target in your article. Link that keyword or phrase to your website in your resources box. But be careful not to over do it. Now that you know what you should include in your resources box and some options that will help your article sell better. Let’s look at what you shouldn't include because it will only dilute your credibility with your potential customers. A List Of Every Website You Own: The quickest way to dilute your credibility with potential customers is by providing them with a long list of irrelevant URLs. If the site is not relevant to the topic of your article don't include it. A good rule of thumb is to include only one URL that is related to the topic of your article. A list Of All Your Accomplishments: Your readers aren't as concerned with your accomplishments as they are your ability to provide them with highly competent information on the subject matter contained in your article. Advertisements: You should not include ads or pitches for products that aren't relevant to the topic of your article. It is also wise to limit the number of relevant offers to the bare minimum. Now that you know the basics of article marketing you should put this powerful marketing tool to work for your business today. Choose a product or service you offer and write an article about it and submit it to several article directories. By doing so you will start to build a reputation as an expert in your field and make more sales due to the increase in traffic your website receives from your article.
One of the best ways to drive traffic to your website is by writing articles. Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence. Once you have become an author of an article, you become an instant authority. When visitors locate and read your article they could obtain some useful information from it. They would most probably appreciate you. When appreciation turns into trust, it is very likely that would click the link in your article resource box to visit your website to get more information. Chances of them signing up with you in one of your recommended business opportunities or buy one of your recommended products would be greatly enhanced. The question is how to write the relevant articles which might demand some of your effort and time? If you are good in writing and enjoy doing it, you might decide to write your own articles. Otherwise you could join an article cooperative to get access to private label articles OR hire someone to write articles for you. Let’s discuss the differences of these 3 possibilities: 1) Do Your Own Research and Write Your Own Articles. The main advantage of writing your own articles is that it's "free" and it would give you a sense of pride in accomplishment. You might enjoy writing articles to share your experience in Internet online business. The downside is that it'd take up some of your time to conduct some research work. 2) Join An Article Cooperative to Get Pre-written Articles. A recommended article cooperative is InfoGoRound where you could get hundreds of pre-written articles for a small enrollment fee. From these you could choose those discussing subjects related to the content of your website. These are referred to as the "Private label articles” which you have full permission to use and also add your own name and article resource box to the article as the author. 3) Hire Someone to Write Articles For You. If you are not comfortable writing your own articles or if you find it too much a hassle especially when you're new to this business or if you do not fancy pre-written articles due to lack of originality, you could use an article ghost writing service such as Just Articles to put your own ideas into writing. For a relatively small fee you can get your articles written very quickly. For article marketing on the Internet, articles written with between 400-700 words would suffice. It goes without saying that your articles must be relevant to your Internet business. Hence topic of your articles should be related to: "working at home", "home based business", "Internet marketing", "making money online", "promoting a website", etc. The next question is how can you ensure that your articles will reach the maximum amount of potential web visitors? Below are some routes you can use: 1) Submit to Article Directories The best place to submit your articles are Article Directories. Many publishers of websites, blogs, and ezines visit the sites of these Directories. Hence your articles will be quickly exposed to people who have a large amount of traffic. 2) Submit to Article Lists/Newsletters The next step is to submit your articles to article lists such as newsletters on Yahoo and Topica. Articles from such sources are normally better received by publishers. Hence when a submission is done by you via an article list, publishers have more confidence in your articles and would very likely use them. 3) Approach Individual Related Websites Many Websites focus on providing valuable information and educational materials to their readers. You could submit your articles to these sites if your articles are relevant to what they need. It is best that you only contact sites where the readers would have an interest in the topic of your article. 4) Search Through Ezine Directories Once your articles have been submitted to directories and article lists as mentioned earlier, you could start contacting individual publishers such as the publishers of ezines that are related to your topic. Choose those who accept articles and write to them and convince them that your articles would be of value for their purpose. 5) Give The Articles to Your New Affiliate members To help your affiliates especially the newly "recruited" ones, you could give them your articles as a way to help promote your site. They could either publish them as they are or they could substitute your link with theirs in the resource box of the article. They would be impressed by such generous gesture from you. In conclusion, submitting your articles and getting them re-published on others' websites and newsletters/ezines is one of the most powerful Internet marketing strategies. Your articles will then start working as a free advertisement for you forever. And you do not have to pay even a dime for such advertising space. You will continue to enjoy free traffic driven to your website for a long, long time!
Within this article on creating marketing for an online business, we will look at how you can go about successfully marketing your online business. Each business is different and the type of marketing that it will do online so you want to find some way test enough from their competition. This is a general rule no matter what type of business you are possibly looking into, whether it be retail or online. One of the great ways that can work in creating marketing for an online business can actually be run from your website. Develop a forum or discussion board on which different topics of importance to your customers are listed. People will want to come back again and again to read what others have to say and this provides you with some great repeat traffic. This can help your natural search engine traffic in getting your page is indexed as well as provide some back link opportunities, which will help in marketing your online business.
Within your forum, you are able to create marketing of some sort because it is your website. When these customers are ready to buy, they will think of buying from you first because of the connection between your website and them. Within this way, you have created a win-win situation for both parties. You will have developed a stable base of customers while also giving yourself the opportunity to grow your business due to the opportunities listed such as back links, search engine traffic, and being more heavily indexed.
Another good way to help in creating marketing for an online business is to give away free products. You can advertise your free giveaways in many of the freebie forums that can be found around the Internet. There is great traffic to these websites and if you are able to divert some of this to your website, you will be much the better for it. If you are using free giveaways, make sure that you are receiving something in return such as the person's e-mail address because they have signed up for your newsletter. When you are using giveaways as a form of advertising, you'll want to make sure that you are able to get some sort of return on your investment so keep this in mind when posting to the freebie forums. The final way in which we'll look at creating marketing for an online business is to write good sales copy. This is going to be one of the simplest methods for you will quite possibly the most effective because my improving what is written on your website, you will be able to convert more of your traffic and this will have a direct impact on your bottom line. Each of these three ways of creating marketing for an online business can be very effective.
By taking the time to improve your website, you will find that this will have the greatest impact upon your bottom line of running a website and an Internet business. If your website does not run effectively and draw customers in, then going out and working on bringing traffic in is a lost cause.
Content issues today are very much an issues of either Tasmanian Article Submitters or Productive Elmer Fud Authors. I write this article not because I want to slam anyone. The sole purpose is to put the whole content issue with articles to a screaming halt; I hope. I have read many reports claiming articles have a down side to the Internet, and that beast is Article Spam. One interesting factor, Article Spam really is a larger problem than expected. Article Marketing Spam has more components to it than just the (food) word spam. As defined by Jason Potash in his recent report “Why Many Internet Marketers Are Dead Wrong About The Right Way To Use (And Profit From) Content In 2006 And How They Will Quickly Paralyze Their Businesses As A Result!.” “Here's what happened: In 2005, the search engine optimization (SEO) community began to take notice of submitting articles as an easy way to generate much needed back links to their websites. Google was cracking down on reciprocal linking (more specifically, poorquality incoming links generated from link farms or spam sites). Everyone and their uncle began hiring ghostwriters, getting articles produced, and mass submitting them to dozens of article directories. Their back links grew like crazy... so did their rankings, and suddenly their websites had "legs" since hundreds of other “authority” sites were one-way linking to them. It worked like a dream for a few months... then article spam started to become a REAL problem. Article directory owners across the world began to feel the pain of watching their weekly article submissions balloon by 400% (if not more). The problem? Up to 40% of the new articles they received were pure garbage and had to be deleted on the spot. And even some articles that were pretty good still got trashed because many of them made silly (amateur) mistakes that could easily be corrected. So, while the article spammers continue to submit dozens of crappy articles per week, the jokes is on them. Only a handful of their articles actually see the light of day. In fact, some article spammers even developed custom scripts/robots that go out and plow through article directories and force feed their articles to them a few dozen at a time. Their gameplan is quantity over quality. Keep submitting and eventually a few articles will stick. Yes, some articles will sneak their way into the article directories. If you take shovels full of cow dung and repeatedly hurl them at a barn door, some of it will stick.” (“Why Many Internet Marketers Are Dead Wrong About The Right Way To Use (And Profit From) Content In 2006 And How They Will Quickly Paralyze Their Businesses As A Result!” Jolt Marketing Inc.) Now Jason makes a very good point about the quality of reports written. I must make a confession here, I attended a Siena Heights University, in Adrian Michigan and during the course of earning my education I wrote a bazillion and one half papers of all types. I have learned to write and communicate my ideas in written form (I Hope!). Now we are in the techno age, and writing is required from everyone who participates. Basic knowledge of reading and writing is necessary to use the computer. With a good word processor software on a computer to assist in the correction of basic grammatical errors anyone can write respectable article. Respectable articles require some time and effort to think through what you are writing about. Structuring ideas to text, and formatting to a legible compilation. Now, the hard part is spell checking by using your word processors spell checker. When the writer eliminates all the green and red squiggles under their text, read the article out loud. Reading the article aloud is the easiest method for checking the flow of an article. If an article can be read without problems, you have got the article ready for submission. Submission is another point Jason makes in his report that creates article spam. Like link spam the search engines do not like to see an excessive amount of back links added at one time. Excessive back links is an unnatural progression to developing back links. A successful strategy is to build your back links slow. I personally choose about 10 links in 1 week. Article Spammers do article submissions in bulk of 1000’s. The same strategy applies to article submission back links, build slow. Article submission using Article Submitter with greater control of how many submissions you do in a day, and control of the category your article is submitted into. Building your article back links slower, creates a more natural building progression, the search engines will not flag your website as suspicious. Slow submission is difficult in a time when we are so geared to doing all of our tasks fast to get ahead of the competition. Getting ahead of the competition does not mean submitting 3,4,5, articles a day to the article repositories. How can anyone write 3,4,5, quality articles in one day? I am sure it is possible, but I desire to think my articles through and write quality articles. In conclusion, the natural way to build back links to your websites, also applies to article submission. Good quality articles require some editing, and a little work but is necessary. Article Spam can be avoided if submissions are done with quality tools, and submitted to a specific number of repositories in a single day.
A lately released report at WebSideStory reveals that search engines have a considerably higher conversion rate than all other sources. Organical and paid listings on all search engines in sum have been compared with other internet links. In this investigation to the "internet links" belong banners, affiliate links, price comparison search engines and other forwarding links. According to the study, search engines achieve an average conversion rate of 2,3 %. "Internet links" come on the other hand only on 0,69 %. This result represents clearly why search engine marketing is so popular with distribution parties responsible. The conversion rate of the search machines gets only surpassed by direct side calls including bookmarks with 4,23 %. The greatest conversion effect is achieved by that from branding effects and customer tie. Visitors that have stored the website in their bookmarks or called the website directly accordingly are guarantors for the highest conversions, therefore the best proportion between number of visitors and made purchases. Which benefits can one get from this study now? - One can use his advertising-methods considerably more effectively and receives at the same time rapidly a significant sales increase. Conditional through the advertising-billing economized on for in-effective advertising-methods also a profit increase is to be reckoned on. - Through the abolition of in-effective advertising-methods the distribution party responsible gets more time to concentrate on the additional advertising-methods like article distribution. Next to the "standard" SEO advertising-methods like paid campaigns in Google Adwords, Yahoo Publisher Network or other PPC's, article distribution is also very effective. Article marketing requires indeed an a little longer preparation time (research, writing, keyword optimization, proof-reading, correcting, distribution, etc.) but it is profitable in any case, however, then it is not only free, but it offers among other things the advantage, that your website will be noticed within a short of time, you obtain backlinks automatically, your reputation will be improved, and your free and targeted traffic will increase. If you need a proof that article marketing works, just do a little search on Google for "Ewen Chia". You will get more than 105.000 results. He is not only a well respected offline marketing consultant (in co-operation with his partner Jo Han Mok), but he is also known as the number #1 in affiliate marketing world wide. Ewen does not pay much attention to on-page SEO, but focuses more on article marketing. If you want to learn how he did and how you can do it too, you can get immediately access to his "Secret Affiliate Weapon". This might be a good investment for you, as he is over-delivering each and every time. If you stay on his list, you will get additional information and free gifts that you will not find anywhere else. With his advice the "how-to start-up nightmare" for anyone, who wants to make money on the internet (and not only with affiliate marketing) will come to an end. He is someone who cares about his members and subscribers and I recommend him from the bottom of my heart. My own first experience with article distribution was that distributing one article alone increased my main sites PR rank from 0 to 2 within 6 weeks online, and I nearly forgot to mention: a high ranking on many search engines for one of our main keywords. So this is worth all the initial time spent in joining all the article directories by signing in, activating your account, adding a pen-name and sending in your first article. For this procedure I recommend using an Article Submitter. You just fill in your name, address, phone number, etc. one time while you set up the software and then it automatically fills in your details each and every time when you apply for your author-account at a new directory. You only have to select the correct country manually, but that's all you have to do. The rest is just "click". Then you have to look for the article-directory's confirmation e-mail. After confirmation you are able to log in to your new account, add a pen-name and you are done. Now you are ready to send in your articles. With an Article Submitter all you have to do is inserting your articles once and then the rest is just "clicking" and selecting the correct category. That's it. Although your "first run" may take some extra time, your "second run" will go much faster. It now depends on your own speed in "clicking" and selecting the according category but submitting to one directory should now be done within one minute. If you are faster and reach 2 per minute -> fine! :-) As you see, article distribution is not too complicated and is very inexpensive. I only recommend investing in an Article Submitter. If you do not fear the initial work then you will profit from article distribution already after a view days, because the article directories are getting spidered by the search engines very often and they may index YOUR new article maybe already within 1-3 days! So all you have to do is to start writing your first article. If you say now: "I can't write" than I am sure that you are thinking the wrong way. Change your attitude. I am sure YOU CAN WRITE! Do not expect to write a "perfect" article for the first time. It may take some time and some articles until you find your own stile and everything is getting smoother and smoother. So I recommend: START WRITING! That's all! Give yourself a chance and you will see that it is easier to write than you have been thinking of. If you need assistance in writing, search for advice in the search engines. There are many good articles out there that can help you. So just START WRITING and the rest will follow! Tell the world what you have to say and people will listen. Be natural. Take it easy. Nobody has to write or be perfect. Even a machine is not perfect, so there is no need for real perfection. Improve your stile, improve your writing, and finally improve your habits. That's all I recommend. START WRITING NOW. It's easier than you believe! Good luck and much fun with article writing and article distribution. You will profit widely from it. Copyright © 2006 Andreas Obermueller
: Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services. You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their online presence via your web site to create additional exposure internationally or worldwide, and increase your customer base. No matter what type of business approach you take, you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business. When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan, I’m sure you will quickly realize that this is a very powerful, yet cost effective way to reach enormous amounts of targeted traffic! However, in order to reach your desired traffic online, you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read. If you’re not sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own writing style and article distribution plan that will work best for you: Tip #1: Have a complete understanding of the business you’re in, the product and services you offer, and don’t over sell and underachieve your readers! I’m surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt, and the some of that smelly stuff. Example: Company XYZ expresses that they’re #1 in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article, the reader navigates your site, and quickly they notice you have no access to a live customer service chat service, any toll-free numbers to reach a customers service specialist, and all you’re providing them is an email address saying that you may get back to them sometime after the summer beach season is over. If you don’t offer the best customer service on the Internet or planet, don’t even think for a minute to convey that message to your readers.
Tip #2: Don’t get business article writing mixed up with a press release! Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a top executive that will drive your company shares straight up in the stock market. Writing your business article is slightly different, you want to use your article to express your company’s best features and benefits offered. Write about how you can save time and money, or give them a better lifestyle, how about your products/services offer customers that give them complete “Peace-of-Mind”. Believe it or not, people do searches to find your products and services to either solve a problem, or possibly to fill a desired need they have. You have to tell them how you’re going to solve their problems, and fill their needs, and put it in writing. Tip #3: Find out who your readers are, and write your article in their language! Nothing is worse than when I come across an interesting article, and I find out halfway through, there is a completely different language that I don’t understand. There are many business writers that have a technical writing background, and when they communicate their message in the article, readers may stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals understand.
When you start preparing to write you article, think about your people you want to reach, and who will be interested in reading your information, because if you’re writing for the non-technical person, and you put a ton of information that the average individual won’t understand, your message will definitely be lost and your readers you’re trying to attract will move on and find another article that is easier to read. Tip #4 Once you have written the perfect article, now you want to know how to reach your targeted readers! You wrote the perfect article, and it is jam packed with your features and benefits. You’re telling your potential readers how to reach you, but they won’t be able to reach you if you don’t take the steps to get your article out there on the web. The best way to get your company article distributed is through ezine and article distribution directories. You may decide to only submit your articles to a select few of the top article directories that offer a high volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones, because you never know where they will be picked up from and prominently placed for inbound traffic. One of the biggest changes happening with article directories is that you will find more niche targeted business content distribution sites that focus on your related themes. Highly consider these sites, because they not only offer you more category options, these sites will eventually be classified as an authority site on your specific business topics. Tip #5Your Author Bio can make or break the goal of your article! Believe it or not, but your Author Bio is probably the most important piece to your article puzzle!
You worked very hard on your article, and you took the time to make sure your message was clear and to the point, but what I find with many well-written pieces is that they end with a very weak author bio. It’s like winning your customer over with a knockout presentation, and then not asking for the sale. The same goes with your Bio, you should not over sell, but you definitely should let your readers know you’re the expert, and that everything you talked about in your article will be explained in more detail once they click through your hyperlinks. If you’re talking about a specific product or service and you have several pages with more information, normally most directories will allow you to place up to a maximum of three links including your main index page. Take advantage of this, and always maximize your links that will give you many optimizing opportunities. These tips are pretty straightforward, and most of you would consider them to be common sense, but even the best article writers sometimes get off track, and may forget some of the fundamentals of writing. It’s always good to get some outside tips to get you right back on track.
Take my advice and use it as a tool to help you design your own writing style, and before you know it, your article will be flooding the Internet with business flair!